Karaoke Lyrics Deliver Don't Drink And Drive Message

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Saatchi & Saatchi Frankfurt came up with unique, interesting and very targeted method of convincing those too drunk to drive to consider other methods of travelling home after a long night of drinking. During Saint Patrick's Day this year they changed the lyrics to karaoke songs replacing them with don't drink and drive-related lyrics.

The strategy can be summed up quite simply. If you're drunk enough to sing karaoke, you're probably too drunk to drive. Effective targeting if you ask us.

by Steve Hall    Jun- 7-12   Click to Comment   
Topic: Guerilla   

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