Soda Brand Leverages Bloomberg's Stance on Super-Sized Soda
Yup. It was only a matter of time. In response to the soda debate and that hilarious Mayor Bloomberg ad, soda company Zevia has launched a transit campaign in Manhattan that agree with the City's recent campaign highlighting the need to make smarter soda choices.
Zevia's ads, designed by Studio Number One, agree with the city's campaign and state people need to "stop pouring on the pounds." Additionally, the campaign calls for the elimination of artificial sweeteners. The ads read:
- "We believe in smarter soda choices, not just more soda choices"
- "We believe the City is right"
- "We believe we can stop pouring on the pounds"
- "We believe soda should be free of artificial sweeteners"
Of the campaign Zevia CEO Paddy Spence says, "Sure we're a business - but we got into this business to create a better for you alternative to conventional soda. We applaud Mayor Bloomberg and the City for encouraging New Yorkers to live healthier lifestyles. 96 percent of American homes purchase soda, and they are aren't satisfied with the options they currently have. Consumers are seeking sodas that are zero calorie and naturally sweetened, and Zevia meets that need. Our products are a small step people can easily take towards a healthier lifestyle."