Erect Nipples in Wet T-Shirt Redeem (OK, Not Really) Bad Ad
Ad Age Creativity loves it. Buzzfeed (Copyblogger) hates it. We're in the middle somewhere. The premise weakly conveys the product benefit. The lead up is interminably long. The choice of music is questionable. The pay-off is unfunny.
But the spot does contain boobs with full-on erect nipples in a wet t-shirt. So it can't be all that bad, right?
But will it last given our hatred of the nipple?