Life Sans Textiles A Prickly Situation


McCann New York is out with its first work for IKEA. A two minute film focuses on what life would be like without textiles, the focus of the brand's upcoming catalog. In the ad, directed by Paranoid's Oliver Babinet and underscored with Maplewood's Everything I Own, we see just how much of a challenge life would be sans textiles. It wouldn't be pleasant.

by Steve Hall    Jul-16-12   Click to Comment   
Topic: Commercials   

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