Three Keys to Improving Facebook Reach and Engagement

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So you've got a Facebook page for your brand. You diligently manage the page and post content to it. You're collecting Likes. You're getting comments. But you feel like something's missing. There should be more activity. More people commenting. More engagement overall. So what's the problem?

Allow us to introduce you to Facebook EdgeRank, EdgeRank is an algorithm that scores your Facebook posts and determines how far each post travels and how many people see it. Much like mastering Google's algorithm's for your search marketing efforts, Facebook EdgeRank must be mastered as well.

Wildfire is out with a free whitepaper that will educate you on the ins and outs of Facebook EdgeRank and teach you how to insure your posts are seen by as many of your fans and followers as possible.

For the whitepaper, Wildfire analyzed over 60,000 Facebook brand pages and 1 million posts and discovered:

- The 3 primary factors that determine your EdgeRank for any post
- The best-performing content types, and how to maximize their results
- The top 3 things you can do to increase fan engagement

Download the whitepaper now to find out how you can improve your Facebook efforts.

by Steve Hall    Jul-17-12   Click to Comment   
Topic: Research, Social   

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