Heidi Klum Lends Curves to Jordache Again
Five years after having fronted a collection and campaign for Jordache, Project Runway's Heidi Klum is back as spokesmodel for the brand. Following an outing with 30 Rock cast member Katrina Bowden last year, Jordache will hype a collection that will be sold at Walmart. The campaign will include print and television.
Of the decision to partner with Klum again, Jordache President Liz Berlinger said, "Heidi's beautiful and a great businesswoman and designer, and she also turns out to be an amazing dancer with great stamina. She danced from 10 in the morning until midnight in 5-inch heels. I'd have a hard time walking down the street in the heels she was wearing."
The new television ad will feature a soundtrack created by Brooklyn's Ian Love.