Visa Honors Michael Phelps' 19th Medal Win With Insta-Spot

michael_helps_via_19th_medal.jpg

As you may have heard yesterday, Michael Phelps won his 19th Olympic medal, the most any Olympian has ever won. And in doing so, TBWA\Chiat\Day quickly crafted a congratulatory ad which ran on NBC just after midnight following the win.

The spot includes footage from Phelps' record-setting, his fans cheering him on and footage sent in to the brand's Facebook page. The work follows a similar strategy the brand employed four years ago with a Phelps congratulatory ad.

by Steve Hall    Aug- 1-12   Click to Comment   
Topic: Commercials   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: