Five Best Practices for Optimizing Content for Facebook Timeline
With the debut of Timeline for brands earlier this year, brands and marketers everywhere wondered whether or not the major changes to fan page functionality would cause noticeable differences in engagement activity. Social media firm Wildfire decided to find out and ran the stats for 43 brands ranging from 20K to 40MM fans. They tracked engagement metric 21 days prior to and 21 days after the Timeline change. A new report, part of the Adrants whitepaper series, sums up the findings and informs:
- Whether the transition to Timeline has had a significant impact on fan page engagement
- What the early adopter brands have discovered about optimizing content for the new page format
- Lessons learned and best practices from the savviest marketers on Facebook
