5 Best Practices for Increasing Earned Media
The fact is, all social marketing campaigns on Facebook are not created equal. Campaign types that attract high user activity and entry rates are not always the same campaign types that inspire users to share with their friends.
This Wildfire report, part of the Adrants whitepaper series, discovered a number of insightful results for social marketers, including the types of social marketing campaigns that tend to get the highest participation rates, the different campaign types that get the highest sharing rates and the common thread among campaign types that generates the most sharing with friends on Facebook which results in valuable earned media as well.
Whether it be sweepstakes, trivia, quizes, coupons, giveaways, videos, photos, essay contests and a host of other tactics, this report will tell you what works and what sort of results you can expect.