Wonderbra Launches App to Strip Adriana Cernanove

wonderbra_decoder.jpg
Photo Credit: @jpmartzel

A new campaign from the brand whose sole mission is to make women's boobs look bigger than they really are, Wonderbra, is out with a new Digitas-created campaign. Print and outdoor ads, which debut tomorrow, will feature a fully clothed Adriana Cernanova. An app, entitled The Wonderbra Decoder, will detect a QR code on the ad and reveal what she is wearing underneath. All the usual social sharing options will be present as well.

Of the campaign, Wonderbra UK Marketing Manager Martina Alexander said, "We are showing Adriana in her clothes, including simple jeans and T-shirt, and through our new and unique app consumers can reveal the Wonderbra behind the look. It's really female friendly and links to the outfit which was important to us."

Martina, we're quite sure this app will be very male friendly as well.

by Steve Hall    Oct- 1-12   Click to Comment   
Topic: Brands, Campaigns, Mobile/Wireless, Racy, Social   

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