Ogilvy Brussels Recruits Thief
With the bold acknowledgement of common, less-than-legal behavior, Ogily Brussels developed a campaign that placed a recruitment message inside a downloadable file labeled as though it were Adobe Photoshop or another popular creative software suite.
The files were then placed on popular file sharing sites for download. Once downloaded, the file revealed a job offer. The hired candidate also received all the applications he wanted for free.
We love it. And, hey, it might not be all roses in the eyes of those who judge us at end times but it's also just the way it is. That's were the fish are and that's were Ogilvy went to find them.