TBWA\Raad Helps Hype Dubai Shopping Festival
Here in the States and in many other parts of the world, the period of time between Black Friday and Christmas is when the highest percentage of retail activity occurs. In the some parts of the world, it's a bit different. The Dubai Shopping Festival, in its 18th year, occurs January 3 to February 3 and is comprised of 31 days of back to back shopping events.
To hype the event, TBWA\Raad created a beautiful :60 that is the polar opposite of every last bit of crap American retailers puke forth to convince every last idiot in America to go bin-diving at Walmart.
While we've never been and this could just be yet another advertising charade, the Dubai Shopping Festival certainly looks like an elegant, respectful event.Either than or they keep their bin-diving private.
If anyone's ever been to the Festival, feel free to leave us a comment and tell us what the Festival is all about.