VW, Audi Super Bowl Ads Kinda Lame

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Is it really too much to ask to be entertained by the ad industry just once a year? How hard could that be? Oh wait, yea, we get it. It's never easy. For the most part, creative success is a crap shoot. Part luck, part skill and part USA TOday Ad Meter, creating a killer Super Bowl commercial is hard work.

That said, we just aren't wowed by VW and Audi who have released commercial prior to the Super Bowl, In the VW ad, we get a guy from the midwest going all reggae because, well, VWs make people "get happy."

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by Steve Hall    Jan-28-13    
Topic: Super Bowl 2013



Lifeguard Bested by Astronaut in Axe Super Bowl Ad

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As part of its Axe Apollo Space Academy promotion, Axe will are a commercial during the Super Bowl that mirrors the campaign's launch commercial. In the ad, we witness a Jaws-style scenario in which a hunky lifeguard rescues a hottie...and beats the shit out of the shark. But just as the two are getting close to one another, the woman's eyes are drawn to an astronaut. Because, well, astronauts always roam the beach in summer fully clad in a space suit, right?

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by Steve Hall    Jan-28-13    
Topic: Racy, Super Bowl 2013



Hyundai Says It's Better to be in Front in First of Two Super Bowl Ads

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We've all been stuck behind something we'd rather not be stuck behind on the road at one time or another. Whether it be a smelly car or, well, a smelly motorcycle rider who thinks he's hot but is the furthest thing from it, the road can serve up a few oddities from time to time.

Hyundai taps into that notion in the first of two Super Bowl commercial created by Innocean. In the ad, Stuck, a couple navigates various "road hazards" such as drooling dogs, truckloads of fireworks and a giant butt. Stuck will air during the second quarter.

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by Steve Hall    Jan-28-13    
Topic: Super Bowl 2013



Snickers Bar Calms Freaked Out Robin WIlliams

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Hmm. We're not sure it's funny or sad that Robin Williams is appearing in a Snickers commercial. Like Mr. T, it's either because he's a washed up has-been or he's reached cult status. Given Williams' more than decent acting career, we'd like to hope for the latter.

In any event, Williams can be seen as a football coach spouting off silly inanities because he's hungry and needs a Snickers bar. The ad, created by BBDO New York, debuted Sunday during the SAG Awards...which makes the appearance of Williams ever more appropriate.

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by Steve Hall    Jan-28-13    
Topic: Celebrity



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Diet Coke 'Hunk' Returns, Gets Giant Facial

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Diet Coke is celebrating its 30th birthday with the return of the Diet Coke Hunk character. The ad is the fourth in a series which began in 1994. The original, which starred Lucky Vanous as shirtless construction worker, centered on a group of women who would gather in a office window every day at 11:30 to watch a shirtless Vanous take a break with a Diet Coke. Additional versions of the ad followed in 1998 and 2007. The 2007 version caused a bit of a storm as hunk actor Francois Xavier, unlike in other ads, did not take his shirt off.

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by Steve Hall    Jan-28-13    
Topic: Racy



Why Your Next Website Makeover Should Incorporate Responsive Design

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Attention marketing directors, creative directors and everyone else who cares about how well tuned their website is for mobile devices. Uh, that's everyone, right?

Is your current website properly designed to render perfectly on all mobile devices? If our casual surfing observations are any indication, the answer is a resounding no.

If you haven't already, you should seriously be considering how to revamp your digital marketing strategy to cope with the mobile takeover. Make no mistake about it, the mobile revolution isn't coming. It's already arrived.

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by Steve Hall    Jan-28-13    
Topic: Research



Century 21 Serves Life-Stage Housing Needs in Super Bowl Ads

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In a departure from last year's celebrity-fueled silliness, Century 21 will return to the Super Bowl this year with four commercials that address the housing needs of people in various stages of life. Of course, this being the Super Bowl they do contain humor. But not humor for humor's sake.

Each ad addresses the needs of those in a certain life stage. From a just married couple to an expecting couple to an empty nester couple to the not-so-common recent lottery winning couple, the ads humorously identify with people changing needs throughout life.

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by Steve Hall    Jan-28-13    
Topic: Super Bowl 2013









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