Avis Invents Retractables Skis For Stealth Ad
As a skier I'd love a product like this. Skis that retract into the ski boot so you don't have to carry them around at the end of the day. Check out this video in which a guy demonstrates his invention, SkiBrogues, fashionable leather-clad ski boots under which skis retract.
The video directs viewers to a website on which more details about the product can be seen. But in the right hand column of the site is a big ad for Hertz touting its weekly rental rates for those planning ski trips.