How IP Zone Targeting Bests Cookie Targeting by 128 Percent

seamcasting.png

Cookies. They've been used as a method of online targeting since Netscape introduced them in the nineties. However, they are fraught with problems such as blocking, expiration, privacy issues and duplication. According to a whitepaper from Semcasting, only 50 percent of a target audience is identifiable by cookie because the rest are blocked or the cookie expires and just one out of three of those cookies represent a unique user, less than 20 percent of an audience is actually being reached.

Of course, this being a whitepaper offering, Semcasting has a solution to the problem. It's called IP Zone Targeting and involves going beyond simple geographic IP targeting. Seamcasting has developed a technology that allows advertisers to target user type (home, business, government, etc.) and demographics (750 of them).

Download the whitepaper now to learn more about Semcasting's IP Zone targeting.

by Steve Hall    Jan- 3-13   Click to Comment   
Topic: Research   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: