Oreo Wastes No Time Capitalizing on Super Bowl Power Outage

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Acting quickly during the 35 minute partial power outage during the Super Bowl, Oreo wipped up an ad which carried the headline You Can Still Dunk in the Dark. Brilliant and quick thinking.

Oreo was able to achieve this feat because it's agency, 360i, and the client were all together in one room during the game and could make the necessary quick decisions to result is this ad.

by Steve Hall    Feb- 3-13   Click to Comment   
Topic: Super Bowl 2013   

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