Canadian PSA Takes Aim at Social Farting

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What's a PSA without a good fart joke? That's the tact BBDO Toronto and the Perlorian Brothers took when they created new work for the Ontario Ministry of Health's Quit the Denial campaign.

The campaign introduces us to a girl who admits she is a social farter. In the PSA, she claims, "Just because I fart at parties now and then, it doesn't make me a farter." Our lass has no trouble at all letting it rip at parties, while dancing or talking to guys. And she has no problem approaches guys to ask, "Do you want to go outside for a fart?"

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by Steve Hall    Mar-19-13    
Topic: Cause



World's Fastest Agency to deliver 140-Character Concepts in 24 Hours

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Ad man Floyd Hayes, formerly creative director at Cunning, has launched the World's Fastest Agency. Hayes has a long history of interesting stunts including most recently sending a 3D replica of his head to prospective employers.

This week, Hayes has launched a new agency that promises to be really fast in three easy steps. Here's how it works. First, send $999 to Hayes via PayPal. Second, DM Hayes your 140 character brief to @FastestAgency. And three, receive a 140 character response from Hayes.

As proof of concept, Hayes points to similar work he did while at Cunning where a brief, "Gain media and buzz for our park-anywhere small car," resulted in the concept, "Attach replica cars to landmark city buildings."

Would you send Hayes $999?

by Steve Hall    Mar-19-13    
Topic: Agencies, Promotions



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