Hot Young Things Urge Couch Potatoes to Exercise

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Visual effects company Light of Day teamed with the WAT-AHH! Foundation, a brand of bottled water for kids and teens, to create a PSA promoting the third annual "Move Your Body" event, to be held in New York and Los Angeles on May 1.

The event will gather 250,000 kids from over 600 schools nationwide. Light of Day co-founder and director Charles Nordeen directed the spot which supports First Lady Michelle Obama's "Let's Move!" initiative

The PSA features a collection of hot, young stars including Austin Mahone, Bella Thorne, Blake Michael, Carly Rae Jepsen, Coco Jones, Eve, Jacob Latimore, Jada Grace, Jessica Sanchez, Luke James, Madison Beer, Mindless Behavior, Perez Hilton, and The Wanted.

This is what's referred to as aspirational marketing. Show all the fatties what they could look like if only they got all their asses and stopped playing video games all day. Of course, this could also result in, "Fuck it, I'm never gonna look as hot as Jessica Sanchez!"

by Steve Hall    Apr-25-13   Click to Comment   
Topic: Cause   

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