280 Reasons Why Hellman's Mayonaise is Awesome

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Here's something to spice up that mundane trip to the grocery store. To prove that Hellmann's mayonaise goes with just about anything, Ogilvy Brazil created the Food Slot, a slot machine that doles out over 280 different recipes made with Hellman's.

For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and an actual sample sample made with the mayonnaise.

Apparently, four months of research and development were necessary to guarantee both a working system and quality food. Unilever's chefs and the engineers and tech team of production company, Hungry Man Projects, worked together to create the machine.

by Steve Hall    May-30-13   Click to Comment   
Topic: Guerilla   

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