Women Make Up Just 22% of Cannes Lions Jurers

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Hollie Rapello who pens the Why Moms Rule blog took it upon herself to examine female representation on Cannes Lions Juries. Overall, there are just 70 women serving on juries as compared to 248 men, a 22% representation.

Only one jury, Creative Effectiveness, has equal representation with 8 men and 8 woman.

The juries with the least number of women include Mobile with just one women to 12 and both Innovation and Film Craft with just one woman to nine men each.

While women have certainly made inroads in the marketing and advertising space, it would seem this is not fairly represented in jury make up. When upwards of 70% of household spending in controlled by women, according to The Boston Consulting Group, it would seem all that more important to have women included in the judging of work that is developed to reach them.

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by Steve Hall    Jun-21-13    
Topic: Industry Events, Research



Phil the Legend Has No Problem With Erectile Dysfunction

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Released over a month ago with literally no uptake on YouTube, this quirky video campaign for erectile dysfunction pill Dynafil from PharmaDynamics features an awkwardly smarmy Phil the Legend who's recently got his mojo back after popping a few pills.

Phil, one of those guys who should never be overly confident and should always gracefully shrink into the background, has become overly confident with the ladies after having taken Dynafil. In the videos. we are treated to Phil's cringe-worthy antics such as an attempt at witty reparte with a video store clerk and overly obsequious flirtation with a babe on the beach all while wearing shirts that are too tight and shorts that are too short.

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by Steve Hall    Jun-21-13    
Topic: Campaigns



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