'Dumb Ways to Die' Wins Cannes Lion Integrated Grand Prix
Well it was pretty clear this was going to happen and it did. "Dumb Ways to Die," created by McCann for Melbourne Metro Trains Melbourne has won the Canes Lion Integrated Grand Prix, its fifth Grand Prix this week. The work is said to have been the most shared PSA in history and is attributed to reducing train accidents and deaths by 21%.
The integrated campaign included the famed video, radio, print, outdoor and a top ten song on iTunes. Hell, my daughter's friends are singing it. Now that's a serious cultural achievement let along an advertising achievement.
