Not Another JCPenney Hitler Billboard Story

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Last night, along with Evol8tion Founder Joe Jaffe, MRY Founder and CEO Matt Britton, Campfire CCO Mike Monello, I appeared on Bob Knorpp's The Beancast. In the podcast, we discussed The Wall Street Journal's list of brands doomed to die, consumer confidence and what it means for marketers, H&M's reaction to the Bangladeshi factory disaster, the importance of mobile and why, after all these years, many brands simply still do not get it, Reddit's native advertisiong play and, yes, that JCPenney Hitler billboard.

Give it a listen here.

by Steve Hall    Jun- 3-13   Click to Comment   
Topic: Podcast   

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