Coke Brings Personalization to Israel's Billboards

coke_billboard_israel.jpg

Expanding upon Coke's personalization campaign, Israel's Gefen Team created interactive billboards which invited people to enter their names using a Coca Cola-branded smartphone app.

The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message notifying them that their name was on the billboard.

The app ranked #1 in Israel's app store on the first day of the campaign and maintained that position throughout the campaign period with a total of 100,000 downloads.

Check out the case study video below.

by Steve Hall    Aug- 6-13   Click to Comment   
Topic: Outdoor   

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