Creative Chocolate Bar Promotion Despised by Manufactuer
Well you've gotta love a great creative idea. And this Buzzman France-created work for French chocolate bar brand Milka is certainly creative. The agency put together a program based on the assumption the last square of a chocolate bar is the best.
Milka bars where then manufactured with one square missing. Those purchasing the bars were asked to decide whether they wanted that last square sent to them or to a loved one.
Great promotion. Although we're guessing the manufacturing folks weren't too happy with having to retool their production line to manufacture bars with one square missing.