Infographic Grudge Match Pits Canadians Against Americans

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While the differences aren't dramatic, they are significant enough to warrant attention from an American marketer pimping his wares north of the border. Or at least different enough to warrant the creation of an infographic discerning the differences between Canadians and American. Because, as we all know, the infographic is the new press release for whatever it is you're promoting.

In this case, it's Media-Corps, an American media sales firm specializing in Canadian media sales.

Did you know...

- Canadians spell differently than Americans (honour vs. honor, etc.)
- Canadians call a couch a chesterfield
- Canada has a higher concentration of Asians (11% vs. 5%)
- Most Canadians live near the American border
- Canadians watch less TV than Americans (24.6 hrs/wk vs. 33.6)
- Canadians download more illegal content than Americans (20% versus 10%)
- And they watch less Netflix than Americans (19% vs. 31%)
- Canadians watch less video on demand (18% vs. 28%) but more online video (24.8% vs. 21.8%)
- Canadians consume more print media than Americans (73% vs. 53%)
- While inflation and GDP are similar in both countries, Canada was not affected by the housing crunch due to its five strong national banks

Check out the infographic below.


(click for a bigger version)

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by Steve Hall    Oct-24-13   Click to Comment   
Topic: Research   

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