How to Make Dos Nog: Egg Nog With Dos Equis Beer

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In this Havas -created holiday greeting from Dos Equis' Most Interesting Man, we learn of an experience he had with a very stubborn donkey and his desire to have the recipe for the egg nog the donkey's owner made for him. It, of course, contains beer. Dos Equis beer to be precise.

Below, enjoy the holiday video along with the recipe.

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by Steve Hall    Dec-18-13    
Topic: Video



Top 5 Reasons to Market Your Business on Pinterest

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The key to social media success is to understand the platforms that best sync with your business. You must first be aware of the different platforms available, the benefits of each, and how you can leverage these benefits to promote your business online.

With more than 70 million users around the world (Semiocast), Pinterest is one such platform that can help boost your business in more ways than one. So, why exactly should you market your business on Pinterest? Here are five great reasons.

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by Steve Hall    Dec-18-13    
Topic: Social



Brazil Gets A Little Too Excited About A Very Berlin Wall-Like FIFA-Themed Bank Promotion

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So Brazil is hosting the 2014 FIFA World Cup and Itau Bank, with help from Agencia Africa, put together this epic (seems to be the word of the day today) video, entitled The Great Transformation, that shows the entire country of Brazil becoming encased inside a giant stadium.

Brazilians gleefully welcome the encasement. We're not sure we'd like a giant wall around our country. Hopefully the walls aren't patrolled like they are the walls surrounding Raccoon City.

Yea, we know this is a metaphor. And yes, the film is beautifully shot.

by Steve Hall    Dec-18-13    
Topic: Video



Samsung Says Futbol Will Save the Earth From Aliens

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In this epic, movie trailer-style four minute video from Samsung, we are led to believe that aliens don't really want to take over the world. They just want us to round up the world's best futbol players for an interstellar game of epic proportion upon which the outcome of the earth rests.

It's a bit melodramatic but hey, the world loves its futbol and, apparently, aliens know this and have descended upon the planet Independence Day-style for what will someday be known as the Universe Cup.

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by Steve Hall    Dec-18-13    
Topic: Video



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Muppets Brighten Up Israel's Depressing News Headlines

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In another example of a brand inserting itself into social discourse, Israeli sweets brand Elite, with help from BBR Saatchi & Saatchi, decided to sweeten Israel's decidedly depressing news.

The agency launched a brand newsroom (oh how 2013 of you!) to re-interpret the news with videos and a cast of muppets who added some positivity to the daily news cycle.

The videos reached 1.5 millions views and the brand's YouTube channel saw a 923% increase in subscribers. Watch the case study video below.

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by Steve Hall    Dec-18-13    
Topic: Social