Instagram is a social application that is known for introducing new features to its application with time. This is one of the vital reasons behind the staggering rise in the user base of this social application. Now, Instagram has introduced a new feature, Instagram reels that have garnered the marketer's attention and Instagram users.
Drive Gen Z With Instagram Reels:
Instagram Reels has a duration of 15-seconds. Reels can be utilized as a medium to drive Generation Z. Because this age group is intrigued by the short-duration video content. Hence, reels can be used as a medium to drive Generation Z towards you. Notably, Instagram reels possess the exact characteristics of TikTok, which has nearly 41% of its total user base as Generation Z. So, If your target audience is this age group, then you should frame your strategy around Instagram reels and post consistently on your brand page. With Trollishly you could fuel-up the reach of your reels.
For a small business, digital marketing offers opportunities and challenges. Even though you have a level playing field and can get marketing exposure without spending too much, there is a lot of intense competition out there. Instead of spending your cash on expensive gears like wide LCD displays or a laptop with backlit keyboard for your workplace, you need to use the most efficient tactics and strategies to get noticed by your target market. In this article, we talk about 7 effective marketing strategies that every social media consultant should follow .
Social media has evolved massively in its relatively young existence. At its earliest stages, social media had us creating profiles and searching out old and new friends on Six Degrees (1997). As technology advanced, 100 million of us moved on to Myspace before we jumped ship to Facebook, where 1.7 billion users connect and consume content daily and 2.5 billion users have active accounts. And we haven't even touched on the six other major social media platforms of current popularity.
Facebook, Youtube, Instagram, Twitter, and all the other social mediums are becoming more and more impactful with each passing day.
From our decision to purchase a product, form an opinion, or developing relationships, Social Media has a role to play by influencing us in one way or the other.
Take my own example for an instance. What prompted me to hire fumigation services for my home today?
It was a short explainer video on how the fumigator company carries out the procedure following safety guidelines. They even had a blog post up on their website on "signs you need to fumigate your home," which was quite informative. No points for guessing; I saw both the video and the link to the blogpost while scrolling Facebook!
When people talk about social media marketing, they often forget about Reddit. Perhaps, the main reason is that Reddit is completely different from other social media platforms. It has different features, policies, and a slightly different audience. Nevertheless, it's one of the most popular sources on the internet, and more than 430 million people use it every month.
Another interesting thing about Reddit is that it serves many purposes. At first glance, you may think that the only purpose of this website is providing a platform for people who want to have fun and exchange jokes that no one but Redditors understand. At the same time, this is a great source of information on virtually any topic, with countless subreddits dedicated to everything, from programming to art or education.
Some years ago, the concept of influencer marketing would have been a mundane issue. But that's not the case now. There are many benefits of working with influencers, especially when it comes to creating great contents to give your brand adequate exposure. Yet, it's not as straightforward to get things right, particularly with a few misconceptions about how it's supposed to help you. Well, one thing is sure - you want to make the best out of your content strategy.
Furthermore, about 40% of brands and organizations hope to spend more on marketing campaigns, while about 17% of these brands also spend a vast majority of their budgets on influencers. All these are geared towards having more brand awareness, connections, and conversions. The best part? You can improve it! Here's how to do that with influencer marketing.
Statistica reports that there will be more than 3 billion active social media users by the end of 2021. While the number is staggering, it certainly offers a lot of potential for digital businesses. Not to forget 3 billion means half of the world population. With that fact, it is obvious that digital commerce will only rise further.
For decades, businesses have relied exclusively on the most conventional forms of marketing. But today, most of their audience uses digital media platforms.
The Digital 2020 report by The Next Web found that nearly 60 percent of the world population is online, while the number of social media users have reached 3.80 billion by Jan 2020.
If you are at least somehow related to marketing, you definitely have heard of those odd "influencers". Influencer marketing is a quite promising concept, adopted by lots of specialists. Perhaps you even watched some fierce debate whether using influencers is good or bad for brands.
It is a well-known fact that people are more likely to trust other people and not some messages of another faceless corporation. We always seek for advice from those we care about, or those who we respect, or the characters, whose example we follow. Marketers call these people "influencers" - those who can influence the opinions of their followers.
According to the Small Business Administration, in 2018, there were over 30 million small businesses registered in the US. And that makes over 99% of all US businesses.
The vast majority of these are small operations where the owner does pretty much everything on their own without any employees. Others are large operations that have up to 500 employees.
The one thing all you business owners have in common is that you are all looking for that next sale.
You've most likely figured out by now that Instagram is an essential tool for your content marketing campaigns.