My last ad:tech Chicago session was the Social Media Industry Forum, presented by Geoff Ramsey of eMarketer.
The sesh had a festive air for many reasons, not least that it was Ramsey's birthday. ad:tech's Warren Pickett burst in near the end to furnish him with candle-lit cupcakes.
But the company was also lively: we had a frothy, sometimes cynical and perennially candid band that included Digital Marketing Manager Katie O'Brien of Ben & Jerry's, President Rick Murray of Edelman Digital (which does interactive stuff for B&J's), PR/Social Media Manager Susan Wassel of Sanford Brands (here to rep Sharpie), and Digital Strategist Akash Pathak of DraftFCB, which worked with Wassel to bring life to Sharpie's label.
"A lot of these "facts" are classic examples of how to lie with statistics."
"Brilliant collection of stats, the evidence seems to be compelling. Top sound track to so many thanks to you and Fat Boy Slim for an uplifting five minutes:)"
Had enough social media charts? Not so fast, this is the net--it won't ever run out of those. Welcome to the Social Media Revolution. (Maybe after reviewing it this is why Ad Contrarian is calling it quits for now.) It's ambitious factoids supposedly backed up by a ton of sources, but as with anything 2.0, there's just too many ways to look at data like this and still sound right. Regardless, those two comments pretty much sum up the two opposing camps of this brief look at social networks and internet trends. It's got a Web 2.0 proprietary name though: Socialnomics!
All I'm saying is, credit for not doing the enlarged rotating type thing.
- "The hottest ads on the planet!" Ivan of CreativeBits contemplates the Eternal Mystery: whether sex in advertising sells.
- Candystand leaps aboard Facebook Connect.
- After hurting Toronto's feelings, DraftFCB Coors billboards get pulled.
- TimeOut NY wantsta hook up. Dolla make ya holla? Yeah, baby, yeah.
- More premium Twitter account talk. Some features already in pilot-mode.
- 4Chan attacks the Facebook Christians.
- tweetzi -- another Twitter search site. Results toggling features are pretty saucy though if your eyes ever manage to adjust to thick-ass Courier.
Via Brandflakes For Breakfast and Consumerist comes tales of possible Photoshop shoppery with the Banzai pool. So what to do when The Man screws you? Blog it of course and hope for a social media bump in your Twitter account and a rsponse from the company. (Video below.)
- Keywords gone wild!
- NBC = Next Big Cutback?
- Digital writers wanted. Earn while you churn!
- Can you see me from space now?
OK so Honda did the whole Choir thing which had humans providing the soundtrack for a car commercial. Now we have Hyundai using...um...car sounds to make the soundtrack for a dance mix. What's so special about that? Give it a listen. And oh, there's a social media component to it as well. DJs, music producer or anyone with an inkling of musical ability can download the sounds and make their own mix.
If you like websites where random statements float by and change when you click on them, you might like this promotional site for a new camera which will be released August 13. On the site, called Tap and Take, you can ply around with the statements as they move about the screen. You can also add your own statements to he site which can then appear as Tweets of Facebook status updates.
Way to get the word out, social media geniuses.
- Kid makes flu commercial for flu.gov contest. Think he saw the Seinfeld episode?
- So here's the third Westwood College promotional video. Hold onto that sign, dude.
- Lessons in social media management. Which sort of used to be known as public relations.
- Be very wary of the kid who's mastered the art of turning important body parts into Fruit by the Foot.
- Yawn. American Legacy is still recruiting people to work for big tobacco companies.
- We have Charter Communications to internet access but we haven't transformed from an idiot to an employee of the month. Hmm.
- Mullen Creative Director Edward Boches outlines the seven thing Alex Bogusky should blog about.
- So what do you do when you're worried your movie won't be a hit? You pay a high school girl $1,800 to say she loves some guy she doesn't even like during her graduation speech.
- We got this box in the mail too. Didn't write about it at the time. Probably should have. Not a bad stunt.
- When your office building's revolving door doesn't work, don't call maintenance. Call the agency that created the marketing stunt.
Bob Knorp's Beancast always pulls together and interesting group of people. On this week's episode were Angela Natividad (yes THAT Angela), George Parker from Adscam and Greg Verdino from Crayon. No sooner had the three got on the phone with Bob before Angela and George managed to devolve the pre-podcast call into a discussion of rapist ducks, the SEO value of Paris Hilton and obscene activities performed on plastic ducks.
The rest of the show is just as great. All kinds of great commentary on Amazon buying Zappos, Target as taste maker, Walmart bludgeoning suppliers for more ad dollars and Twitter ability to generate $48 million worth of media coverage for itself without lifting a finger.
And in classic form, George talks about getting drunk no less than three times in the first 15 minutes.
And poor Bob. The editing must have been pretty difficult editing out all the times George cursed. Oops, you missed one, Bob.