OK so now we know why those silly little Smart cars exist. They're really not good for much and look like they'll blow over in the wind but cupcake maker Little Debbie has a use for them. The brand is launching a new cupcake and, along with a Facebook page, a 125,000 carton cupcake giveaway, a mobile tour, a Twitter feed, a YouTube channel, a Flickr photostream, event marketing, TV spots and blogger bribes..,uh...blogger outreach, will giveaway two Smart cars.
Se the spots here.
Marketing agency I Spy is working with book retailer Waterstone's to launch their first "Twinterview," an interview to promote the launch of the TV duo's Ant & Dec's new book.
The comedic duo, Geordie, will take-over Waterstone's Twitter account (@waterstones) for one hour today at 3pm to promote their new autobiography, "Ooh! What a Lovely Pair: Our Story." Ant & Dec will answer live questions from fans and pre-Tweeted questions to the Twitter hash tag #AntnDec.
The Twitter campaign is supported by a YouTube-hosted video of Ant & Dec answering questions posed by Waterstone's customers. "What you want to know about Ant & Dec" goes live (click here to view) today.
For those who are into driving and obsessively cataloging their excursions social media style, BFGoodrich has launched Nation of Go. Created by The Martin Agency, the site lets people map and share their travles, upload and geotag photos, connect with professional drivers and all kinds of other driving-related obsessions.
And who knew this comes from a company that makes the most basic and boring of automotive parts, tires.
Hmm. It's kind of like Foursquare for driving enthusiasts, right?
Back in March of this year, Captains of Industry Creative Director told the industry in a video he'd cook and eat his shorts if his agency didn't win a solar energy account by the end 2009. Happily, Ted doesn't have to eat his shorts as his agency recently won the Alteris Renewables account.
In yet another video, we see Ted prepping his shorts for consumption by adding all manner of marinade and spice to the shirts and then tossing them on the grill. But, as he meticulously sets the table for the dreaded feast, ted gets a call from the agency informing him Alteris has signed on as a client.
My last ad:tech Chicago session was the Social Media Industry Forum, presented by Geoff Ramsey of eMarketer.
The sesh had a festive air for many reasons, not least that it was Ramsey's birthday. ad:tech's Warren Pickett burst in near the end to furnish him with candle-lit cupcakes.
But the company was also lively: we had a frothy, sometimes cynical and perennially candid band that included Digital Marketing Manager Katie O'Brien of Ben & Jerry's, President Rick Murray of Edelman Digital (which does interactive stuff for B&J's), PR/Social Media Manager Susan Wassel of Sanford Brands (here to rep Sharpie), and Digital Strategist Akash Pathak of DraftFCB, which worked with Wassel to bring life to Sharpie's label.
"A lot of these "facts" are classic examples of how to lie with statistics."
"Brilliant collection of stats, the evidence seems to be compelling. Top sound track to so many thanks to you and Fat Boy Slim for an uplifting five minutes:)"
Had enough social media charts? Not so fast, this is the net--it won't ever run out of those. Welcome to the Social Media Revolution. (Maybe after reviewing it this is why Ad Contrarian is calling it quits for now.) It's ambitious factoids supposedly backed up by a ton of sources, but as with anything 2.0, there's just too many ways to look at data like this and still sound right. Regardless, those two comments pretty much sum up the two opposing camps of this brief look at social networks and internet trends. It's got a Web 2.0 proprietary name though: Socialnomics!
All I'm saying is, credit for not doing the enlarged rotating type thing.
- "The hottest ads on the planet!" Ivan of CreativeBits contemplates the Eternal Mystery: whether sex in advertising sells.
- Candystand leaps aboard Facebook Connect.
- After hurting Toronto's feelings, DraftFCB Coors billboards get pulled.
- TimeOut NY wantsta hook up. Dolla make ya holla? Yeah, baby, yeah.
- More premium Twitter account talk. Some features already in pilot-mode.
- 4Chan attacks the Facebook Christians.
- tweetzi -- another Twitter search site. Results toggling features are pretty saucy though if your eyes ever manage to adjust to thick-ass Courier.
Via Brandflakes For Breakfast and Consumerist comes tales of possible Photoshop shoppery with the Banzai pool. So what to do when The Man screws you? Blog it of course and hope for a social media bump in your Twitter account and a rsponse from the company. (Video below.)
- Keywords gone wild!
- NBC = Next Big Cutback?
- Digital writers wanted. Earn while you churn!
- Can you see me from space now?
OK so Honda did the whole Choir thing which had humans providing the soundtrack for a car commercial. Now we have Hyundai using...um...car sounds to make the soundtrack for a dance mix. What's so special about that? Give it a listen. And oh, there's a social media component to it as well. DJs, music producer or anyone with an inkling of musical ability can download the sounds and make their own mix.