We've all seen those gut-wrenching PSAs that urge us not to drink and drive. The ones that show the emotionally intense ramifications of that poor decision. From the simple to full-on death and dismemberment. We're late to this but this new PSA from Sherry Matthews Advocacy Marketing for the Texas Department of Transportation takes a decidedly different approach.
We see a tweet about meeting for a drink at a local bar. The entire scenario then unfolds online on social media platforms such as Twitter, SMS, Facebook, Gowalla(?), online banking, Google, Gmail and LinkedIn. From start to finish, the story is told using today's methods of communication.
A billboard for Summit Brewing ponders which is the better social medium; Twitter of beer. The billboard is part of an ongoing campaign which sought creative submissions from people. Winners would receive a $50 gift certificate and have their creative featured on a billboard.
This particular board was created by Fast Horse designer Hilary Heinz.
So which is it? Real world socialization lubricated by alcohol? Or online socialization lubricated by the ability to portray yourself anyway you choose?
Video ad network VideoEgg, tomorrow, will announce it has acquired blogging platform Six Apart. The new entity will be known as Say Media and will combine "VideoEgg's engagement technologies with Six Apart's social publishing platform to power advertising campaigns that are more conversational and interactive."
Say Media claims it will have reach to a global audience of 345 million. A platitude filled video on the site (currently password-protected) explains the offering which, in a nutshell, delivers the scale advertisers need from the individual voices of independent publishers.
It's Friday. It's almost the weekend. And we're getting a late start today. So we think this little news item from one of our favorite PR professionals is perfect to share. It's light. It's fun. And it's involves hot cheerleaders. Without further ado, here's what we were sent:
'In case you think ChaCha is only about text messages: On ChaCha.com, the Justin Bieber Topic page usually gets 1,200 page views a day and has remained in the #1 spot for a very long time. Nikki Minaj has recently taken the leading spot, applying pressure to the Bieb's in a very close battle for #1.
But, yesterday, Justin got spanked by 20 of the hottest NFL cheerleaders who collected 16,000+ page views.
I send this as a fun fact, not so you can ask me how to get in touch with that Redskins cheerleader (although if in your other reporting you find out, DO let me know.)"
Thanks, George. We'll do out best investigative journalism on that for you.
- It's not only boobs that cause ads to get banned. Butts do too. According to the Russian Office of Federal Antimonopoly Service "indecent image of a woman's body cannot be placed in a public place."
- I'm on a boat. Absolutely nothing to do with advertising. At all. In anyway, shape or form. But it is hot. Bikinis, rap, profanity.
- Nokia HTC stunt backfires.
- There's a lot of ways to promote your bingo site. This is one of the more, um, odd methods.
- Pope your ride.
- Draw your own conclusions about Cornelius Trunchpole.
- Speaking of Cornelius Trunchpole, Sound Lounge has an interview with the man. The joke gets even more preposterous.
A new campaign is being seeded for Microsoft 7. The campaign takes the form of a video competition (on a site which currently doesn't seem to work...at least with Firefox...which might be why) which seeks seven second videos from filmmakers who could end up having their submissions shown at this year's 54th BFI London Film Festival. Video's should reflect the budding filmmaker's favorite film or genre.
Here's the first promotional clip which will soon be followed by four others.
Twitter has launched a new version of its website. It's a complete overhaul which brings in much more relevant content as it relates to a given tweet via a second panel on the right hand side off the stream. It's all about engagement Twitter Founder Evan Williams told attendees of the press conference which was held this afternoon at Twitter's San Francisco headquarters.
Here's an introduction video that was shown during the press release. And here's an image on Flickr on which Jeremiah Owyang has noted (mouse over the image) some of the features and functionality of the new layout. The new version will roll out in batches over the next few days and weeks.
Fan Appz has announced it has integrated its platform with Facebook Places. Facebook Places, if you recall, is the Foursquare-like service that allows people to check in to places making it possible for their friends to see where they are. Fan Appz's Offers for Facebook Places makes it possible for business to create offers such as discounts, rewards and incentives based on a customer's location-based activities.
For example, a local restaurant can use Fan Appz to offer a free menu item to those customers who check-in at their establishment, say, four times during the course of a month. Fan Appz will automatically verify that the customer has met this criteria and unlock the offer for the client to print out or display during their next visit.
Foursquare is already doing the same thing but Fan Appz brings the check offer to Facebook Places. For the time being, the jury is still out on whether or not Places will, ahem, displace Foursquare, Gowalla and other location based services. But it can't be a bad thing for marketers to have this sort of offering within Places. After all, Facebook has 500 million users compared to Foursquare's three million.
Erik Proulx, creator of Lemonade: The Movie, in which I had the great honor and pleasure to appear, has released the trailer for Lemonade: Detroit, a documentary that looks deep inside Detroit and what a few individuals are doing to transform that city from an industrial wasteland into an idea-fueled metropolis full of vibrancy and life.
Ford social media guy Scott Monty figures prominently in the film. Along with Scott, others tell their stories about how they lifted themselves up, headed in a new direction and enriched the city with their new endeavors.
Check out the trailer below and the movie's website. I have no doubt the finished product will be amazing.
Towering above American Eagle's Times Square retail store and taking over the retailer's billboard space, Foursquare has infiltrated Times Square. It's a big move or the leading (yea, Facebook hasn't toppled it yet) location-based check in service and one that was certainly some kind of barter between the two companies.
Foursquare business development Head Tristan WalkerTristan Walker said American Eagle owns the billboard which is said to be the largest digital billboard in Times Square, but wouldn't say how the deal was structured though he did hint a version 2 is in the works.
The board urges people to "Check in. Find your friends. Unlock your city."
In early July, Foursquare competitor Gowalla erected a board atop a 20 story building near Madison Square Garden at 34th and 8th. The board features New Jersey Nets owners Mikhail Prokhorov and Jay-Z.