comScore, Inc.and Buddy Media today announced a partnership that will help brands and agencies measure and improve their social marketing programs. Mutual clients using the Buddy Media social marketing suite and comScore Social Essentials measurement service will be able to optimize social communications with owned media as well as quantify the impact of the earned media using social media metrics such as reach/frequency, demographics, online behavior and benchmarking of competitive brands in the social landscape.
With help from Wieden + Kennedy, Old Spice is out with yet another witty Isaiah Mustafa YouTube campaign. Called MANta Claus, it's holiday themed and promises to give gifts to all 7 billion people on the planet. In the first video, he gifts a pair of shoes made out of necklaces to @beautyjunkies.
Once again, W+K seems to have a hit on its hands. In one of the longer-running social media campaigns we've seen, the brand has been consistent (a rare feat these days) and has actually seen results from its efforts.
Check out all the videos on the brand's YouTube page.
In a controversial effort to promote the use of condoms among young men, Age Isobar created a Facebook campaign which involved the creation of baby profiles that were then used to send friend requests to young men. The friend request came with the text, "Avoid surprises like this one. Use Olla Condoms."
One one hand, this is an ingenious way to literally frighten young men into buying condoms. After all, if you're not ready to have a child the notion of having one is pretty scary. On the other hand, some have taken issue with the campaign calling it a breach of Facebook's TOS (babies aren't 13 years old) and dubbing it spam.
No doubt, we've all been caught in compromising positions from time to time and with the rise of digital devices and the preponderance of social media, getting caught with your proverbial pants down has become even more of a risk.
But thanks to Norte Beer's Photoblocker, you might escape such labels as cheater, floozy, loser, photo bomber, dirty old man and a host of other less than admirable labels. So make sure you grab a Norte the next time you're out at a club during a conference or on a random weekend when you're supposed to be home behaving.
Today, PR Newswire announced The Ernies, a community-chosen award program that will honor excellence in earned media achieved through the use of social media. Oh joy. Yet another set of awards agencies can clamor over and point to during new business pitches.
The Earnies are open to individual practitioners as well as brands and organizations and will focus on approach and strategy used to implement a campaign. Hosted on the AGILITY@work web site, all submissions will be reviewed by an independent panel of social media gurus...uh...thought leaders. Currently on the panel are David Armano, EVP of Global Innovation and Integration of Edelman Digital; Matt Johnston, CMO of uTest; Tim Moore, SVP/Social Business Architect of Maximum and CEO of CrushIQ; Liz Strauss, co-founder of SOBCon and owner of Successful-Blog.com and Deirdre Breakenridge, CEO of Pure Performance Communications. From a shortlist of finalists selected by the panel, final winners will be determined by community voting through social media.
To celebrate its tenth anniversary, Belgian gift voucher brand Bongo has launched Bongo Bingo, an online and offline contest that will result in 30 people having the chance to win a trip for two to the Maldives. The thirty people will gain entrance to the Brussels-South train station where 5,000 Bongo Bingo boxes have been affixed to the ceiling. One box contains the gift certificate.
Participants can begin by signing up at Bongo's website. Sharing the contest through social networks online and buying other gift certificates offline will improve a participants place in the cue to enter the Brussels-South station December 3, the day of the physical portion of this promotion. Liking and following the brand on Facebook and Twitter will further improve a person's position in the virtual cue.
The campaign, created by Duval Guillaume, is a nice mix of the physical and the virtual, offers the brand increased exposure in social media channels and build revenue and customer base through the purchase to participate element of the campaign.
Admit you've done it. Met someone on Facebook and transformed that digital relationship to a physical one. Come on. Admit it. But how well did you know that person? Did you trust everything they told you? Do you have a true understanding of who they are? Or, if you're a guy, did you just let your little head do the thinking.
That's the scenario that plays out in this video in which we see what happens when a guy friends a girl and then ends up taking her home after a night of fun and frivolity. Be careful, people. Be very, very careful.
Hoping to capitalize on people's obsessive use of Twitter, Euro RSCG Amsterdam along with Perfect Fools has launched a Twitter race to promote the new Citroen DS5. Beginning November 17, Twitter users will have a chance to win their own Citroen DS5 by directing the car's drivers. The most prolific tweets will encourage the driver, Dutch TV and radio presenter and car enthusiast, Froukje de Both, to travel to the tweeter's locale.
At the end of the "race," which is timed and can be monitored on a Facebook page, the driver will stop, hold up a sign with the most recent Twitter message and the first person who sees it and tweets back wins the car.
Dutch agency Achtung has created a social media campaign for Volkswagen that will result in the creation of a customized vintage Bus or Beetle. It will be called the Fanwagen and outfitted with all manner of social media goodies such as a Feed-O-Matic which will print out status update, a Poke button on the steering wheel, a Birthday notification system, a Friend finder, a relationship status notifier on the license plate and much more. Very cool. Check out the video here.
The campaign invites people to vote for their favorite model. One lucky voter will win the vehicle of their choice.
Social media is, of course, all the rage these days. After all, "everyone's doing it so why shouldn't I?" is what most marketing directors think. So they dive in, created a Facebook page, open a Twitter account, start a blog and maybe even field a few questions on Quora. But then they sort of walk away. Well, 30 percent of them do according to a recent study from cloud computing company Pardot.