The team at Viralheat recently sat down with Wieden + Kennedy Senior Digital Strategist and Senior Community Manager Dean McBeth to discuss the development and strategies behind the Old Spice Man Your Man Could Smell Like marketing campaign. In an eleven question interview, McBeth reviews how W+K approached the campaign, how they managed to keep it running for such a long time, the tactics they employed and the results the campaign generated. Check out the full interview here.
Taking car marketing to...ahem...new heights, Chevrolet has launched Let's Do This, a quirky promotion that, along with dropping a Sonic from a plane and attaching one to a bungee cord and rolling it off a 100 foot high pile of shipping containers, asks people to send in pictures and videos of goofy accomplishments.
A contest awards points to the person who earned the most badges (for particular submitted stunts) and the most votes (by visitors). The person accumulating the most votes overall will win a Chevy sonic.
Goodby, Silverstein & Partners is behind the work.
- Check out hottie Miranda Kerr who posed for hubby Orlando Bloom in a photoshoot for rag & bone jeans.
- It's strange and surreal but we love this video for Vanessa Bruno's clothing line.
- And let's not overlook that Bug Circus Generator for Snapdragon.
- Quitting smoking is hard. But it works better if there's a bit of peer pressure involved.
- Not driving drunk can be hard too. Here's one young creative's idea on how to solve the problem. Use a a liquor brand.
- Coke really is it. Well, according to a recent study of the top 100 brand advertisers from Covario which dubbed the brand most "liked"
Today Publishers Clearing House launched a social charity program on Facebook called The Give Back which lets PCH Facebook fans vote for the charity they would like to see the company award $25,000. Second and third place charities will receive $2,500 each and, to encourage participation, one Facebook fan will receive a $5,000 prize.
The Give Back program is a two stage process. In the first stage, fans will vote on ten different causes, including Fight Disease, Save the Environment, Protect the Animals, Help the Homeless, Develop Communities, Improve Education, Enrich the Arts, Promote Sports, Provide Disaster Relief and Support the Troops. This stage will last approximately two weeks. The three causes with the most votes will move on to the next rounds.
Butler, Shine, Stern & Partners has launched a social media fund raising effort called Let's Not Do Lunch which aims to capture money otherwise spent on lunch. The effort hopes to raise £1 million for famine relief in East Africa.
The Let's Not Do Lunch campaign is one of an intended 50 technology-based solutions that agency Made By Many is crowd-sourcing from agencies around the world with the goal of launching 50 projects in 50 days to raise funds for famine relief. The 50/50 project has nearly 40 global initiatives and launched October 17, World Hunger Day.
Butler, Shine, Stern & Partners Director of Strategy and Innovation Ed Cotton said, "Our idea was to create a social movement behind famine relief by tapping into social experiences we all enjoy, many of which are built around sharing a meal with a friend, colleague, business associate, even family. Through our Facebook application, 'Let's Not Do Lunch,' we are leveraging the social experience into a social action that can be shared and activated through Facebook, Twitter, Instagram and YouTube channels."
So, people, don't eat lunch today. Donate to the cause. You'll feel good. Trust us. You will.
This just in from the folks over at Kentucky For Kentucky hoping to raise enough money to get an ad in the Super Bowl.
"We've got 31 days left in our quest to crowd fund, produce, and air a epic Super Bowl commercial marketing the Commonwealth of Kentucky. A project fueled by Kentucky pride showcasing to the world all of the amazing people, cultural influences, destinations, and products that make Kentucky the greatest state ever. So far we've got $67,604 pledged of the $3.5 million goal. The party is just getting started and we're still confident we'll hit our goal and make history.
Last month, a study conducted by Boston University researchers John Byers and Georgia Zervas and Harvard University researcher Michael Mitzenmacher found that while Groupon and LivingSocial deals can increase the number Yelp reviews, they can also reduce Yelp scores by ten percent. Yelp reviews that mentioned the words "Groupon" or "coupon" lowered star ratings by ten percent. Reviews that mentioned both words showed a 20 percent drop.
The researchers examined 16,692 Groupon offers and 2,609 LivingSocial offers in 20 cities and 56,000 Yelp reviews for 2,332 merchants that ran 2,496 deals.
- An infographic of Twitter's history.
- Check out this PSA for sexual harassment. It will make you think.
- New book offers three secrets to "going guerrilla" with marketing.
- The parents of Morgan Dana Harrington, the girl who was killed at a Metallica concert in 2009, are out with an ad campaign that hopes to find the killer and urge young women to be cautious.
- TED has opened its call for this year's Ads Worth Spreading.
- Last night, JWT's Jam With Toast won the Say Media Battle of the Bands at the Highline Ballroom. Boy do we miss More Fucking Cowbell.
- Funny. MySpace is trying to resurrect itself but, sadly, all it could muster during Advertising Week was a screen that fell during its Amp's Up party Monday night.
Today, social media sponsorship company IZEA announced WeReward Insights, a new survey feature for its WeReward mobile rewards application that helps consumers earn money from brands by performing brick and mortar-related actions with their mobile devices.
Through WeReward Insights, advertisers can offer surveys to segments of the WeReward app user base. WeReward has opt-in demographic data such as purchasing habits at stores and restaurants which can be analyzed and aggregated. That data can then be used by brands to get a real-time snapshot of their consumer's behavior.
Today at OMMA, Clickable CEO David S. Kidder introduced the company's Social ActEngine, a set of algorithms that automatically reallocate budgets and set bids for optimal performance in Facebook campaigns. The Social ActEngine also tests and prioritizes each ad within each campaign to ensure efficiency.
Clickable's Facebook Advertising Suite also introduces hourly syncing of all data with Facebook to enable real-time insights and optimization. The Facebook Advertising Suite is part of Clickable's flagship Pro tool, a technology for managing advertising performance across Google, Bing and Facebook.
Of the introduction, Kidder said, "Clickable continues to answer the call from advertisers and agencies seeking automation and intelligence to launch and manage more successful Facebook campaigns. Clickable will continue to invest aggressively in transformational tools to make serious Facebook marketers faster and more effective."