When advertising archivists look back on 2012, the Year of Pinterest, they will undoubtedly wonder what all the fuss was about. After all, what kind of idiot spends their entire day trolling the internet to clip pictures of their most favorite things to see, do and buy? Oh wait. Sorry, ladies.
Anyway, Honda is the next brand to jump on the Pinterest pushcart.The automotive brand has, with help from agency RPA, debuted a campaign that asks the five most prolific pinners to...OMG...stop pinning for a day. Of course, in order to get the $500, they have to pin their asses off to created a Leap List. They then get to drive around in a Honda CR-V and do everything on their list.
The campaign, called Pintermission, has these five Pinterholics (this is so much fun) go nuts for 24 hours in a CR-V and then, much to the benefit of Honda, go back to obsessively pinning - hopefully about their experience with the Honda.
Let the insanity begin.
So how do you market a clothing brand in Amsterdam? You search for a model on Facebook, dress her in every piece of men's clothing from the Spring/Summer 2012 line and then have her strip off all the clothes based on how many Likes the brand's Facebook page gets.
Yup. Arnold Amsterdam put together this program for clothing brand Stussy. Of the effort, Arnold Creative Director Colin Lamberton said, "As you can imagine the model must be suffocating under that many layers of clothing. It is almost a public duty to free her out of this misery so we are expecting Facebook fans to help out here. Like and undress."
As part of the process, people can invite their friends to come to the page and Like the campaign as well. Likes are great but how about a link to buy?
And what about the Facebook policy that reads "You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion."?
This guest post was written by Kevin Dugan, a full-time marketer, a long-time blogger and a proud Cincinnatian.
Some of you have probably seen TidyCats #lifestinks campaign. It's online with a campaign site encouraging consumers to Tweet about why life stinks and with videos designed to go, uh, feral perhaps. It's offline too with TV spots, out of home ads - even a mobile tour.
It's all designed to make sure we understand that TidyCats covers up the smell of used cat litter. Who knew?
Aside from the assuredly unintended innuendo of the title, this guide from Captains of Industry entitled, Market Penetration Guide For Girl Scouts, offers up sure fire advice on how to sell Girl Scout cookies through social media.
This guest article is written by Craig Robinson of Qwaya.
Once you've learned the correct way to approach and implement your Facebook advertising campaign, the next logical step is to optimize the ads themselves for the most effectiveness. Any marketer online, whether an individual affiliate or a large corporation, knows the key to receiving clicks and traffic is to make ads that appeal to as broad a base as possible within any given niche.
Obviously, there are many different ways in which to optimize ads for this goal, and also many different areas to target in terms of a respective niche. Age, gender, location, browsing habits, interests, income and even vices - depending on who you're advertising to, you may have to tweak multiple aspects of your ads.
Assuming you have the right tool to help you optimize your ads and keep track and control your campaign, here are some various steps to properly optimizing your ads for an audience.
Barbarian Group, in partnership with Funny or Die, is out with new work for Pepsi NEXT. Called Internet Taste Test, Facebook users can sign up to have customizes taste test videos by LA improv actors made for them based on information in their Facebook profile.
To kick things off, Barbarian Group hooked up with comedian Rob Riggle to produce video impressions of wine guy Gary Vaynerchuk, BuzzFeed CEO Jonah Peretti and Scumbag Steve.
Social software provider Buddy Media has announced the launch of its YouTube social marketing solution, billed as the first global solution of its kind. With the service, brands and agencies can deploy a suite of social applications which Buddy Media would love for us to call "sapplets." These "sapplets" will help brands and their agencies customize their YouTube pages and deliver relevant social content globally based on a user's country and language settings.
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Israeli agency Smoyz claims to have created the world's first Pinterest-based campaign. For its client Kotex, the agency identified 50 women who they felt were "inspiring," studied their pins and identified what inspired the 50 women. The agency then physically created personalized items based on the women's pinned items. To receive the item, the women repinned the agency's creation and the agency sent the item, along with some Kotex product naturally, to the women.
Kayak is getting kooky again. This time with a Barton F. Graf 9000-created video that demonstrates how you can plan a trip using only the power of your mind. And, inadvertently, illustrating just how easily the capital of California is forgotten.
Monitoring for online mentions of "mind control", "using only my mind", "thought control", "hypnosis", "telekinesis", etc., the team at Kayak will be delivering this YouTube video link directly to consumers on Twitter, blogs, forums, Yahoo! Answers and other online destinations. An interesting approach. Perfectly personalized in that appropriately kooky Kayak way.