This guest post was written by aWeber Education Marketing Associate Amanda Gagnon.
Let's face it, the biggest draw of South by Southwest isn't the announcements of technical innovations (though I'm sure they'll be trippy) or music (though I'm sure it'll be satisfyingly edgy). You'll learn an awful lot no matter what sessions or shows you attend.
Instead, the biggest draw is the massive collection of savvy, creative individuals and the ensuing melee.
So what you really need to know as you prepare to fly to Austin in a couple of weeks is where this crowd will be eating, where they'll be shopping and where the good parties are.
Ad agency GSD&M has made that information available with their campaign for SXSW 2012, SXSurvival. The ad agency's main site for the campaign includes tweetable suggestions and blog posts, but its primary focus is getting viewers to Pinterest.
GSD&M used the up-and-coming network to create a survival manual: a series of virtual bulletin boards "pinned" with the areas best resources for those attending SXSW. Boards include The Refresh (outdoor rec spots around Austin), The Parties (hosted by vendors & participants) and The Eats (the best local cuisine sources), among others.
By capitalizing on their Austin expertise, they attract the attention of the hordes headed to SXSW. Then they've got hordes of ad-minded Pinterest followers they can market to however they'd like.
On Tuesday, the Brit Awards celebrated the best in British music. Twenty-three year-old British singer Adele, already a winner of six Grammys, was honored with a Brit Award. However, she was cut off partway through her acceptance speech which left her fuming. She gave the middle finger before storming off camera. Controversies erupted over the Brit Awards' decision to cut her off (many felt it was so they could run more commercials) and her response. In Future of Engagement, Murray Newlands analyzes how people reacted on social media and discusses what businesses can learn from it.
Radian6 is out with another social media focused white paper, part of the Adrants white paper series. It's entitled The ROI of Social Media: Myths, Truths and How to Measure. The in-depth report will provide you:
- Real calculations and measurements to calculate social media ROI
- The ability to distinguish your brand as a pro in social media ROI
- Real social media success stories and the ROI of each one
- Social media metrics for different professionals - PR, Customer Service, Marketers and more
We've read it and you will, in fact, learn how to measure social media and be provided a formula illustrating exactly how to do so. Social media's great but nothing really matters in marketing unless you know how it worked. This white paper will show you how to numerically state the ROI of your social media efforts. Download it now.
What if you were able to walk into the lobby of your company and get an instant snapshot of what people were saying about your brand across social channels? It'd be worth standing there for five minutes and taking it all in with a cup of coffee, right?
That was Nokia's goal when they created Agora, a six screen social visualizer that brings together all the social conversations, good and bad, about the brand.
The over-saturation of advertising and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. But all is not lost. Earned media, messages passed between consumers as a resulted of an experience with a brand, is gaining momentum. This white paper from Zuberance examines earned media and how brands can use it to their benefit. You will learn:
Earned media is the most trusted and credible form of content for a brand
Social media has amplified the sheer quantity and reach of earned media
Earned media can help improve conversion rates and ROI
In the form of word of mouth, buzz and viral, earned media can have a long lifespan
Earned medis can, in fact, be measured
Download Zuberance white paper, part of the Adrants white paper series, and learn why you should shift a portion of your marketing focus to earned media.
Starting yesterday and and running through Tuesday, "Golden Voice" Ted Williams is spreading a little bit of Valentine's Day love in a new Twitter campaign from CP+B for Kraft Macaroni and Cheese.
Valentine's Day Tweets from consumers tagged with #VoiceOfLove will go to Mr. Williams' virtual mailbox. He'll record a personalized video reading to the ones he likes in his deep, soulful voice. Consumers will know if theirs was chosen when @kraftmacncheese Tweets a message to them with a link to view their video.
All #VoiceOfLove videos will be available to view on the Kraft Macaroni & Cheese YouTube channel Additionally, each #VoiceOfLove Tweet spurs a donation of 100 boxes of Kraft Macaroni & Cheese to Feeding America, up to 100,000 boxes.
Ted recorded the following introduction video for the campaign here: http://www.youtube.com/watch?v=8spsLM42f4A&feature=player_profilepage
Yea, yea, yea. We know the Super Bowl's over and everyone is obsessing over the Grammys today but we think it's important you take a close look at how Audi made use of social media in context with its Super Bowl ad. Yea, you know the one. All those vampires extinguished by the car's headlights.
Anyway, Murray Newlands, host of Future of Engagement examined Audi's use of social media, the #SoLongVampires hashtag and the results the campaign generated. Check out the video and results below.
Perhaps acknowledging the high degree of foolery that often accompanies the burgeoning segment of social media, SocialMediaWeek has released a promotional video that takes a look ahead to 2062 when a bunch of elderly hipster reminisce about the early days of social media.
Give it a watch and promise yourself things won't end up this way.
Social Rewards, a social loyalty platform, has closed a seed round of angel funding totaling $600,000. The company was self-funded for a year with $250,000 from founders Joseph Morin and Mike Uesugi before raising any outside capital, and exceeded its original funding goal of $500,000.
Social Rewards provides a brand's customers with loyalty points for engaging in social media activity via Twitter, Facebook, Foursquare, and YouTube. Points may be earned, deposited, redeemed, donated, or transferred into a "bank" built on the Social Rewards platform. The offering combines social media, affiliate marketing, and loyalty rewards to help companies identify brand ambassadors and increase social engagement.
The team at Radian6 compiled their most-shared posts from 2011 into this eBook.
Use these 30 ideas to:
- Go beyond a grab-bag of tactics to become a truly social business
- Gain valuable business intelligence by listening intelligently to your community, industry and competitors
- Crowdsource fresh ideas from your biggest fans
- Use a social media crisis to turn frustrated clients into lifelong brand advocates
- Identify which tactics are working using smart analytics
Download the free eBook here