ElfYourself Returns Social Media-Style

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Back for its fourth year, the popular ElfYourself from OfficeMax has more goodies than ever before. Now people can star in two dances, Hip Hop Elves and Singing Elves, along with favorites from past years. Of course, Facebook Connect has been added so people can easily use Facebook photos from within ElfYourself and post the video to walls. And, yes, Twitter's there as well.

In its past three year's existence, the game has garnered 284 million visits. There was also a flash mob stunt to hype this year's outing.

by Steve Hall    Nov-18-09    
Topic: Guerilla, Social, Video



Volkswagen Pisses, Fat Boy Grunts, Nipples Flattened, Nipples Exposed

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OK. Time to play catch up.

- For some inexplicable reason, images of people who've pissed their pants are supposed to sell Volkswagen GTIs.

- Those grunting and groaning sounds you hear from your son's room? It's not what you think.

- Verizon continues to slam AT&T.

- Those Japanese. They think of everything. For the ladies whose nipples get much too large for concealment in cold weather, try the USB Bust Beauty Pad.

- The long, frustrating road to "Strawberry Flavored Juice Drink Blend" and the idiocy of selling juice that really isn't juice.

- "Social ads don't drive clickthroughs. Unlike billboards."

- And then there's the whole exposed nipple thing American Apparel loves so much. NSFW>.

- Julia Allison. You've never hear of her (unless you're a social media troll and love Twitter) but she is now featured in a new Sony ad alongside Justin Timberlake.

- Be sure to check out episode 5 of AdVerve with Bill Green and Angela Natividad.

- Conde Nast ad pages dropped 43 percent (8,359 pages) in 2009.

- The Art Director's Club has a new look.

by Steve Hall    Nov-11-09    
Topic: Outdoor, Podcast, Racy, Social, Strange, Trends and Culture



Twitter Gets Dirty, Tweets Recycled, Boobs Jiggle

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- Check out Tweeagle, "a real-time collection of the dirtiest words and wordsmiths on twitter."

- OMG! MINI has "entered a new era of the brand's social media marketing" with...a MINI Facebook page! OMFG! Can you believe it?

- The Meijer Headless Horseman is making his way through Chicago, Indianapolis, Cincinnati and Columbus.

- Into jiggling boobs? Uh, man boobs that is. Then you'll love this Identity Guard commercial.

more »

by Steve Hall    Oct-26-09    
Topic: Commercials, Outdoor, Social



Make Your Next Social Media Campaign Rock (And Save $50)

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Yes, we're pimping the Audience Conference will which take place in New York November 6 at the Hudson Theater and Millennium Hotel. So do us a favor and go. You won't regret it. Seriously. We're going and you should too. Besides, it's another opportunity to bullshit about advertising and who among us doesn't love to do that?

Speakers include TechCrunch's Mike Arrington, CBS News' Dan Farber, AllThingsD's Peter Kafka, Crayon's Joe Jaffe, MS&L's David Binkowski, Mahalo's Jason Calacanis, Copyblogger's Brian Clark, Shoemoney's Jeremy Shoemaker, Warner Bros. Records' Ethan Kaplan, uber PR dude Jeremy Pepper and many more.

Oh the the $50 part? When you register (which you are going to do, right?), use discount code "adrants" and save $50.

by Steve Hall    Oct-26-09    
Topic: Industry Events, Social



Where the Hell is Matt...Uh...Oops...Coke?

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Joe Jaffe's Crayon (among other companies including Adam Brown at Coke) is behind a new program for Coke called Expedition 206. Beginning January 1, 2010, Coke will send three ambassadors around the world to visit 206 countries in 365 days. The purpose as Jaffe writes is to "seek out, discover and celebrate the epitome of 'happiness' as it presents itself across different people, places and cultures."

Sounds a bit like a corporate version of Matt Harding's work for Stride but hey, you can never leverage and monetize the power of "world happiness" enough. So it's all good.

more »

by Steve Hall    Oct-22-09    
Topic: Brands, Guerilla, Podcast, Promotions, Social, Weblogs



P&G Wants You to Take A Dump and Blog About It

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When did we arrive at a point in time when it was OK for a brand to essentially say, "Please take a shit in public and tells us about how it felt, what it looked like and how effective the toilet paper was at wiping it off your ass?"

Thanks to Charmin's Enjoy the Go promotion, we're in that moment right now. The toilet paper brand is seeking five people to spend five weeks in a Charmin-branded bathroom in Manhattan and blog about dropping a log.

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by Steve Hall    Oct-22-09    
Topic: Brands, Promotions, Social, Strange, Weblogs



Ford Goes Social Again With Fusion 41

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Following its Fiesta Movemant, Ford is seeking 2010 Fusion and Fusion Hybrid owners to participate in Fusion 41, an automotive relay race which aims to build awareness and excitement around the new Fusion. The Fusion owner of the winning team will have their vehicle paid off, and team members will win free gas for one year.

Eight participants will be chosen based on "their passion for Fusion and their ability to share compelling information about the vehicle on the internet." Think hot chicks with tens of thousands of followers.

more »

by Steve Hall    Oct-21-09    
Topic: Consumer Created, Social



Misdirected Barter Finds ad:tech in a Pickle Barrel

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Lest anyone accuse us of ignoring negative publicity about a company we're in bed with (which we very much are when it comes to ad:tech), it's our duty to let you know about a little pay for play snafu ad:tech found itself in when it offered "key influencers" free or discounted access to its New York conference in exchange for three pieces of media coverage. The media coverage could take the form of a blog post, a Tweet or a mention on Facebook.

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by Steve Hall    Oct-19-09    
Topic: Bad, Industry Events, Promotions, Social



If You Can't Charge for Tweets, Charge for Their Fuel.

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The most loved and hated socnet du moment is partnering with Crushpad, a company that lets amateurs make, sell, brand and market their own wines -- to produce a Twitter-branded Pinot Noir and Chardonnay.

1/4 of the proceeds for the project, dubbed The Fledgling Initiative, go to a nonprofit called Room to Read, which promotes literacy for children in places like Sri Lanka, India, Laos, Zambia and Nepal.

According to Biz Stone and Ev Williams, the partnership's in keeping with their commitment to grow Twitter -- "because if you can't read you can't tweet!"

So there you have it. Ignite a future for the high-profile navel-gazers of tomorrow with your own bottle of Twitter wine, which goes for $20 a pop. Every case sold buys 60 local language books for Room to Read. You can also keep up with The Fledgling Initiative and find ways to get involved by following @fledgling.

by Angela Natividad    Oct-15-09    
Topic: Brands, Campaigns, Cause, Social, Strange



Bearing Change for Obama, Brammo Bikes from Detroit to DC

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With help from Crispin Porter + Bogusky (featuring built-in tweetage from @bogusky hisself!), two intrepid messengers from Brammo are on a mission to present President Obama with the most energy-efficient electric vehicle in America: the Brammo Enertia powercycle.

The pair adds a dash of bloggable epic to the quest by road-trippin' it from Detroit to Washington, DC: the route automotive CEOs took when they made their pilgrimages to beg for bailout aid.

"But instead of seeking aid, were going to present President Obama with a homegrown solution to the transportation crisis," the pair writes gleefully.

To succeed in their quest, dubbed ShockingBarack, they're depending on little more than "the kindness of everyday Americans." Visit the ShockingBarack website to offer them a place to crash, a source that'll help them get in touch with the President or an outlet to fuel their motorbikes. (They promise to reimburse you the $0.30 it takes to charge them.)

If you lack the inclination or the geographic convenience to do either, follow the journey. The latest video -- where they visit the Mayor of Adrian bearing a peace offering of donuts -- appears below.

more »

by Angela Natividad    Oct-15-09    
Topic: Brands, Campaigns, Guerilla, Online, Social










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