Facebook's a Whack Ass Marketing Tool, Find Me on MySpace


This is too perfect not to share. Four years ago, I was peer pressured into joining Facebook. Now, I'm totally hooked but immediately following graduation, I was sent the following group invite from a classmate:

Group Name: peace out facebook

Group Description: "Well I am all grown up and graduated and I think it is time to leave this whack ass marketing tool behind me. I will be a slave no longer. In a day or two once I collect any pictures or correspondence off my account I might be wanting I will be leaving Facebook behind forever. So say your goodbyes!"

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by Amanda Mooney    May-23-08    
Topic: Online, Social

Spend A Million on Social Media With Measurable ROI? Yes, Indeed


Writing on his blog, PR Squared, SHIFT Communications Principal, Todd Defren, in reaction to a comment Rohit Bhargava made during a panel at NewComm Forum, explains what he'd do if he had a million dollars to spend on a campaign heavily focused on social media.

While Rohit expressed concern over the ability to affix ROI metrics to a social media campaign (in comments, Rohit clarifies the concern was for the ability to scale, not the ability to measure), Todd argues measurements can be made and outlined a few tactics he might employ were he to be handed a million to spend.

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by Steve Hall    May-21-08    
Topic: Social, Tools

For A Good Time, Visit PickupPal


Back in the day, if you wanted a ride home from college for the holidays, you'd slap up your request up on a bulletin board somewhere around campus or check that same billboard for those already heading in your direction. That's "so yesterday" as one Disney pop starlet used to sing. Now, we have Web2.0-friendly PickupPal.

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by Steve Hall    May-19-08    
Topic: Online, Social, Strange

Microsoft to Close Web With Yahoo Search, Facebook?


Who can keep up with this insanity? Since Ballmer couldn't have his way with Yahoo, he's now going at it from a different angle allegedly discussing with Yahoo a partnership or acquisition of Yahoo Search. John Furrier also seems to think Microsoft will scoop up the rest of Facebook as well.

While nothing, of course, is clear and won't be until if and when any deal is penned, Microsoft taking over Facebook is a scary thought. Robert Scoble makes the argument a Microsoft acquisition of Yahoo Search and Facebook would lead to a closed web over which Microsoft would have complete control while Google would be locked out leaving "data and social graph portability ... dead on arrival."

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by Steve Hall    May-19-08    
Topic: Brands, Online, Social

Social Hotties Endorse Their Favorite Brands


Well OK. So now when you troll MySpace, Facebook or whatever your favorite daily social diversion may be, you can view, yes, even more ads courtesy of SocialVibe, a service that lets people choose brands they wish to endorse with a widget they can embed on their profile pages or blogs.

For example, Nicole Lynn's cleavage endorses...oops, I mean Nicole Lynn endorses Adobe. By displaying the SocialVibe badge on profile pages, people get points they can use to donate to charities as well as the chance to win trips, gadgets and entry to events.

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by Steve Hall    May-15-08    
Topic: Cause, Social

Numa Numa Dude Blocks iJustine From Chat


You know her from that iPhone bill video. You love her for all the weirdly wacky videos she's made since. Justine Ezarik a.k.a iJustine, famous for, well, being internet famous, in another weirdly wacky video takes on, Gary Brolsma a.k.a. Numa Numa for booting her out of a chat room.

Apparently, Gary didn't like what Justine had to say in the chat room so she was slapped with the message "ijustine was blocked from the chat for inappropriate behavior." Ouch.

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by Steve Hall    May-12-08    
Topic: Games, Social, Strange, Video

CEO Uses Daughter's Ass on Billboard, Rossellini Has Sex With Bugs


- It's got to be a creepy thing to use one's daughter's ass in one's corporate advertising but there it is: the ass of 36 year old Laurie Adams, daughter of Georgi vodka CEO.

- Following AdWeek, MediWeek has unveiled its new website which mirrors the look of the new AdWeek quite closely.

- Previously a no no, yesterday's change in Google's terms and conditions now allows brands to mention competing brand names in their ads.

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by Steve Hall    May- 6-08    
Topic: Celebrity, Online, Outdoor, Racy, Social, Strange, Tools

Social Media Measurement Tool Hypothesized


Though, according to Alisa Leonard, there really isn't such a thing as social media since all internet media is, by definition, social, Alisa has crafted what cold be the ideal social media analysis tool to peer inside this oh-so-conversational segment of media.

Mashing together share of voice, sentiment (via Summize), tonality of conversation, weighted influence, tag aggregation, authority, page rank and much more, Alisa has put forth the building blocks for what would appear to be the holy grail of social media measurement. All she has to do s get it built.

by Steve Hall    May- 6-08    
Topic: Research, Social, Tools

Renegade Espouses Marketing as a Service


It would be easy to toss off this Renegade video which espouses its belief marketing should be a service to consumers rather than an intrusive method to get people to buy stuff. It's not new and it's been voiced by many an agency eager to illustrate they know marketing has to engage, enable conversation, provide benefit, offer participatory experiences and provide a service that goes beyond an excuse simply to sell product.

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by Steve Hall    May- 5-08    
Topic: Agencies, Good, Social, Trends and Culture, Video

Darfur Cause Aims for Paris Hilton-Like Publicity


Forrester Senior Analyst Jeremiah Owyang has written a concise summary with insightful commentary on the Louis Vuitton brand-jacked Darfur t-shirt situation. Briefly, an artist, Nadia Plesner, created a t-shirt showing a Darfur child holding an LV bag and a little dog.

Imagery sound familiar? It should and that's Plesner's point who explains, "My illustration Simple Living is an idea inspired by the media's constant cover of completely meaningless things [ie. Paris Hilton]. My thought was: Since doing nothing but wearing designer bags and small ugly dogs apparently is enough to get you on a magazine cover, maybe it is worth a try for people who actually deserves and needs attention."

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by Steve Hall    May- 5-08    
Topic: Brands, Cause, Celebrity, Consumer Created, Opinion, Social

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