So you're an agency executive on your way to make a presentation to your client. A big client. A really big client. You land. You get off the plane. You head to your destination. You launch Twitter and write, "True confession but I'm in one of those towns where I scratch my head and say 'I would die if I had to live here!'"
Then, an employee at the client company sees the tweet, gets upset and fires off an email expressing offense to the tweet...and cc's agency and client management.
The agency executive? Ketchum VP James Andrews.
The client? FedEx...based in Memphis.
Oops. Big oops.
Ah, the never ending dangers of a 140 character tweet.
If you ever thought for one minute social media is just another stupid new trend dreamt up by a bunch of buzzword-happy people who do nothing but "consult" and hang out on Twitter espousing bite sized chunks of wisdom in 140 characters, you seriously need to re-adjust your thinking.
Take David Armano. He lives in Chicago. He works in the advertising business. He publishes a blog. He's active on Twitter. But this isn't about him. It's about a woman named Daniela who left her husband because she was abused and how a community came to her aid.
As many wait around for what' become an interminably long time for Twitter to come up with (or at least adopt one of the thousands of ideas suggested) a revenue model, Dell, and several others, have come up with their own method of extracting money from Tweets. AdPulp points to an article on internetnews.com which reports Dell, over the past year and a half, has seen $1 million in revenue directly from its presence on Twitter.
Dell has no less than thirty task-specific accounts on Twitter but the one that returned that million dollars was its Dell Outlet account which hypes discounts available at the company's Home Outlet Store.
Since I couldn't have said it better myself, I'll just give you a taste and link to the rest. As many of you may know, Adrants has a sister site called Adgabber. It's a social network of sorts and it's where we house all the ads we feature here on Adrants. It's a thriving community of 6,500 members who discuss things in forums, post pictures, add videos, write blog posts and do everything else you could imagine a social network allows for.
Ning, the company that powers AdGabber, recently highlighted AdGabber on its blog and wrote, "Members have started discussions about the highlights of working in advertising, debated whether Ugly Sweater parties are simply marketing ploys and posted videos about corporate marketing strategies. Members can discover creepy ads, guidelines for radio advertising and even a warm and silly welcome for a new member."
Apparently Fallon is so bad-ass it would melt down One Show Pencils, Clios, Cannes Lions and even an Emmy -- all those paperweights you slave so hard for -- just to celebrate its staying power.
The You Are Fallon project represents 30 years of creative work and also commemorates the agency's move to a new space. Existing and former employees donated awards they won while at Fallon, then sat back while the gold, silver and bronze bits were melted into a 175-pound plaque that simply proclaims, "We are Fallon."
Kinda cool that people unloaded enough trinkets to produce 175 pounds' worth of Fallon love. Provided the plaque isn't one day lifted by a disgruntled (and extremely strong) ex-creative, it's like being immortalized into the fabric of your second home. See making-of.
HubSpot's Rebecca Corliss and friends are out with a video slamming outbound marketing and hyping inbound.
Beginning with an out of touch supervisor throwing the yellow pages on her desk and exclaiming, "What the hell is this internet crap? If you're not dialing, I'm not smiling," Rebecca, to the tune of Alanis Morissette's "Oughta Know," tells us what we ought to know about inbound marketing.
To maintain its iron grip on the stock photo industry, Getty records searches and commissions shoots when enough people have searched for an image that can't be found.
To wit: a truckload of people recently queried "rollerblading dwarf." As promised, Getty had its photographers whip out the ambient lights and hunt down a highly mobile midget.
The result is at left. And because mass consumption of "rollerblading dwarf" images is just soooo quirky, agency Think Meets Do launched a Getty-whoring Facebook group in its honour: Search for a Rollerblading Dwarf on Getty Images.
Yeah, there probably could've been a better name for that.
Future shoots (those likely to be repurposed as an ad campaign, anyway) include shooting a crying lobster, and a llama in high heels.
Balls! Paint! Play-Doh! Foam! Zoetrope! Zoetrope? Say what? Yes, it's time for another grand scale Sony commercial and it's being shot right now in Northern Italy. The ad will feature Brazilian footballer Kaka and the the world's largest zoetrope as vetted by the Guinness Book of Records. The zoetrope, a device invented in 1834 by William Horner which creates short films out of static images, measures 30 meters in circumference and 10 meters in diameter.
Extending the Creative Use of Space campaign for MINI, which just won an Epica Silver Award, Berlin and Frankfurt-based Kreative Konzeption is out with a new promotion fo the MINI E, an electric powered version of the famed MINI. Housed on the campaign's Mini Space site, a design competition - the third for the campaign - called Electrified seeks to extend the original campaigns goal of encouraging creative use of space.
From site design to MINI rooftop design, entrants can submit their designs and view those of others on the Mini Space site. Four hundred designs have been submitted to date and a winner will be chosen February 4, 2009 by MINI Design Director Gert Hildebrandt along with the community.
- The Newspaper Association of America reports newspaper ad revenue fell 18.1 percent or almost $2 billion in the third quarter of 2008. Online newspaper ad revenue fell as well.
- AdGabber member Buddy Wachenheimer envisions what condom packaging would look like if it were sponsored.
- If your an agency struggling with workload after having laid off half your staff, check out YouIntern. It's always nice to, as YouIntern proudly states in its tagline, gain "freedom from coffee and coffee" so you can work on the more important stuff like sitting in a traffic meeting. Oh wait. Sorry about that. Bad example.
- IZEA is out with a blog campaign for Kmart which is getting a lot of Twitter buzz.