Today, Twitter has added the Lead Generation Card to its stable of Twitter Cards, a format that brings a rich media experience to the stream. The Lead Generation Card allows for the creation of an in-stream landing page on which the user, with one click and without having to leave Twitter, can request more information from the marketer.
When the user clicks, their name, email and Twitter handle are sent to the marketer who can then add that information into their marketing automation process for further nurturing.
The Lead Generation Card reveals itself in an expanded Tweet where the marketer can provide an image, text and call-to-action that exceed the usual 140 character limit. Any tweet can contain a Lead Generation Card and it can also be turned into a promoted tweet.
The offering is currently being tested with a few brands including New Relic (@newrelic), Full Sail (@fullsail) and Priceline (@priceline). The offering will first roll out to Twitter's managed clients and then to its self serve ad platform.
You would think that after all these years of highly publicized social media screw ups and popular SXSW panels that highlight such screw ups, brands would finally get the message; Don't be a jackass and alienate your biggest fans.
Sadly, it seems there will always be an idiot in the mix. This time it's Italy-based Ferrero SpA, parent company to Nutella, a hazelnut spread loved by many The brand sent a cease and desist to Sara Rosso, founder of World Nutella Day, a 7-year-old event and organization that is all about the love of Nutella.
Rosso launched World Nutella Day in 2007 to "celebrate Italy's edible treasure with online and offline tributes." The event's Facebook page has 40,000 likes.
Perhaps taking a page out of Philadelphia ad agency Neiman's playbook, We Are Social Paris has created a "Tweet and Shoot" campaign for financial services firm BNP Paribas. The campaign is tied to the French Open and number one French tennis player Jo-Wilfried Tsonga. Tweet and Shoot will a use a Twitter-controlled robot that launches tennis balls at him live on a court.
Web application and design company Go-Gulf has created an infographic which summarizes data from Ragan Communications on how organizations structure their social media teams. Sadly, it seems, social media is not yet seen as an integral component of an organization with 65% of companies reporting social media tasks being performed on top of current job responsibilities and 25% rely on interns to help with aspects of social media.
While 22% of companies plan to hire staff to handle social media, 78% do not. And of those companies that are hiring, 47% prefer 1-3 years of experience. As many companies haven't yet fully embraced social media and those that have do not appear to be giving much priority to it, it's not surprising just 5% of companies report being highly satisfied with their social media efforts.
In terms of social media success metrics, 86% of companies still measure ROI based on followers and likes. More encouraging, 40% base success on new leads and 31% attribute success based on sales.
Check out the infographic below for more details on how organizations are structuring social media teams
As you may have hard, Abercrombie & Fitch CEO Mike Jeffries doesn't like un-cool, un-popular and, based upon the sizes they carry (or don't carry), people with larger frames. Well, at least women with larger frames as the store does not carry XL or XXL sizes or pants over size 10. Reportedly, the brand evens burns damaged clothing rather than donating it to charity.
On the heels of its Social Inbox announcement, HubSpot has published an infographic that takes a look at how social media has changed in the short time it's been with us. It's all part of the inbound marketing company's push to make social personal again and, of course, that's exactly what its Social Inbox offering aims to do.
Filled with facts and figures, the infographic details the changes (and changing stats) of social media over the years from the early days when it was just a bunch of friends interacting online to businness' adoption to business' misuse and, ideally, back again.
Online dating sucks. We hear that a lot. A group of four Toronto-based friends have developed YouShouldTotallyMeet, a Facebook app that uses the power of the network's connections (with help from a wing man) to ease the process of finding the perfect mate.
The app works on the idea that trusted friends know people's best - their likes, dislikes, motivations, hobbies, and such. They're the ones who will help people find success in the dating world, rather than some dating algorithm.
Just a step above watching water boil, Domino's has gone live with, well, Domino's Live. The brand has outfitted a Salt Lake City Comino's location with five webcams that allows people to view the pizza making process. Visitors to the site can also Like the brand's Facebook page and have their name appear live on a screen in the store...which also has a webcam on it so the entire world can see as well.
Of the work, Domino's CMO Russel Weiner said, "We at Domino's have made continued efforts to open our doors and be as welcoming as possible. This is simply the next step, and we are very excited to merge the visual tradition and spirit of the pizzeria with today's digital capabilities."
Following this pilot program, the brand may roll out the program to other stores across the nation.
Lowe's has launched Lowe's Fix in Six, a Vine campaign which focuses on everyday home improvements by offering sharable tips. Created by BBDO New York, the Vines were shot by Meagan Cignoli, a photographer and established Vine user.
The video campaign consists of 12 Vines 6 of which can be seen below), each explaining different improvement tip. The Vines launched last week and will continue to debut on Lowe's Vine, Twitter and Facebook pages through the first week of May.
Hootsuite has put together a guide to organizational models for scaling social. If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don't look far. Your best potential social advocates are actually your own employees.
Of course, creating an army of effective employee advocates isn't something you do overnight. That's why this guide takes you through two strategic models for broad social media participation across your company's workforce: Empowerment and Containment.