Frog Loves, Moms Hot, Cadbury Gorilla Remixed, Nano Chromatic'd

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- Strawberry Frog's Scott Goodson looks back upon the agency's move to New York and why it was the right thing to do.

- Are you a Hot Mom? If so, send your Facebook profile over to Yianna Garcia who's created a Facebook group and will highlight your hotness on the group.

- Wanna flirt with the hottie at the end of the bar? Ecast and LocaModa can help with its interactive network.

- Buddy Media's BuddyBrain is the social control system responsible for managing campaign intelligence and app-vertisement behavior in a social world. The BuddyBrain is split into four essential lobes: Project Center, Intelligence Center, Social Wire and Reference Tools. Um, whoa.

- Fallon London remixes the Cadburry Gorilla commercial to the tune of Bonnie Tyler's Total Eclipse of the Heart.

- And, yes. It's the new iPod Nano commercial. Apple's calling it the Nano Chromatic now.

by Steve Hall    Sep-10-08    
Topic: Agencies, Commercials, Social



Hatred of Adobe Expressed on 'Dear Adobe'

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Seems there's a lot of hatred out there for Adobe which, as we all know, has a pretty firm grasp on advertising's creative community. In fact, there's so much hatred, a site dedicated to that hatred, Dear Adobe, collect gripes about the company and its products. The number one gripe? "Why does the Acrobat Reader take two minutes to launch, and require updates twice a month, just to display PDF pages?"

The answer to that question? Who cares. Just use Foxit Reader (for Windows but available in Preview for Mac) and your Adobe Reader woes will be gone. That aside, there are hundreds of gripes on the site ranging from complaints about Photoshop, Adobe's installer and feature bloat.

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by Steve Hall    Sep-10-08    
Topic: Brands, Social, Tools



Visa Uses Facebook to Seduce SMBs, Ultimately Pisses 'Em Off

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In June, Visa worked with AKQA to offer $100 in Facebook ad credits to the first 20,000 small business owners that downloaded its Visa app.

The app now boasts 42,543 monthly active users, but comments on the Visa Business Network page consist almost entirely of people that never received a coupon. Others are confused about whether the credits are just supposed to appear in their Facebook Ads cache.

"I smell a scam," Johnny Premier says; Frank Horbelt shouts, "There's potential here ... (But you guys are squandering it!)"

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by Angela Natividad    Sep- 8-08    
Topic: Bad, Brands, Campaigns, Online, Social



TubeMogul Creates 'Dating Site' for Marketers and Content Producers

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TubeMogul recently announced the launch of a new "dating site" for content producers and potential advertisers. It's called TubeMogul Marketplace and from its start, I see its value both as a marketer and as an avid content consumer.

With an incredible amount of content on the Web, digital marketers tasked with identifying potential partnership opportunities can be quickly overwhelmed. TubeMogul's own video distribution service allows anyone with a video file and several online video accounts to plaster the Web with his/her content. The de facto decision often comes down to selecting between a few producers who are so well known that they naturally surface as contenders.

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by Amanda Mooney    Sep- 7-08    
Topic: Online, Social, Tools



Following Micro Status Updates Allows Brands to be "So Totally, Digitally Close" to Customers

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In this week's Times Magazine, Clive Thompson (or @pomeranian99 on Twitter) described in his "I'm So Totally, Digitally Close to You" article how "incessant online contact" encouraged by tools like Facebook's Newsfeed and microblogging platforms like Twitter, has created "ambient awareness." Whether we tweet in 140 or less, post on each other's wall or upload photos, videos or Utterz, we're creating and curating a public record of who we are, what we like, dislike, what sparks our interests and what we care about.

This article left my head buzzing with the implications of this new "ambient awareness" and in particular, what it means for brands.

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by Amanda Mooney    Sep- 7-08    
Topic: Brands, Research, Social



Meetup Says 'Unplug Your Friends'

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For those of us who live our lives online with a collection of Twitter, Facebook, Pownce, Flickr, Second Life and Linked In accounts, this new Unplug Your Friends effort from Meetup says we need to overcome out addition to the screen and rejoin the real world. A commercial in which a closeted geek discovers there's a world beyond his collection of screens and online friends supports the effort.

It's trippy and surreal but it makes a powerful point. There's a world out there that isn't digital and it can be a very friendly place. The creative comes from freelance CD team of Julie Lamb and Phil Gable. Curious Pictures in New York produced the work which was directed by former agency creative-turned animation director Rohitash Rao.

by Steve Hall    Sep- 4-08    
Topic: Commercials, Good, Social



CAPTCHA Talks Smack, Robot House Tweets, Conservatives Critique Palin Pick

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- Blogger Meggie Poo unsubscribes to a random retail e-newsletter ... and its CAPTCHA calls her a whore. O_o

- Some members of the maverick Mad Men twitterati are affiliated with We Are Sterling Cooper, which "[catalogues] the conversation around AMC's Mad Men and its fanbase across the social web." Thanks @AmandaMooney.

- Speaking of fake Twitter characters, meet @S.A.R.A.H., an artificially intelligent house from the Sci Fi Channel's Eureka. Created by Fallon.

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by Angela Natividad    Sep- 3-08    
Topic: Brands, Online, Social, Trends and Culture, Word of Mouth



Cops Tweet, SBUX Seduces, Pets Prattle, GOOG Cozies Up to Agencies

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- Cops in Scottsdale, Arizona use Twitter to keep the community abreast of what's happening in the city: closed roads, active crime scenes and the like.

- Google cozies up to agencies with evangelism missions and SWAG. Don't be fooled by all those friendly faces! John Battelle isn't.

- Ramadan's got brands in a tizzy. Coke released special packaging; Starbucks is showcasing Arabian blends and Ramadan-inspired pastries at its stores in the Middle East. Observers of Ramadan, which fast! until! sunset!, will undoubtedly be thrilled. (I love SBUX, but after a food-free day it's the last place I'd go. Who says "I'm starving! A tart and some coffee would do me good"?!)

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Clinton Welcomed, Digg Tops, Dell Games

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- Bill Clinton received a warm...and appropriate...welcome message from a local Denver strip club during the Democratic National Convention.

- Want to quit your job in style" Check out Droga5's Quit in Style site they created for the YoungGuns Award.

- Pingdom examined traffic for ten social media sites over the last year. Digg still tops the list but the piece points to some interesting trends.

- Agency GCI Group and game developer Launchfire Interactive have created several online games to help promote the Dell Latitude E-Family line of computers.

- Damn Receipt aims to achieve brand love by hooking up people and brands. The site allows people to upload a copy of a shopping receipt. Marketers can visit the site and pay the person.

by Steve Hall    Sep- 2-08    
Topic: Games, Outdoor, Research, Social



AMC Asks Twitter to Remove 'Mad Men' Accounts

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AMC didn't take too kindly to the onslaught of Mad Men characters appearing on Twitter and sent a Digital Millenium Copyright Act take down notice asking Twitter to remove @Don_Draper and @PeggyOlsen. The accounts are currently suspended. There are other accounts on Twitter for the Mad Men characters Roger Sterling, Pete Campbell, Joan Holloway, Paul Kinsey, Sal Romano, Bertram Cooper and Bobbie Barrett. Many are still active though @joan_halloway has recently been suspended as well.

AMC was not behind the appearance of the characters on Twitter but its legal maneuverings may go down as the single worst use (misuse?) of social media. One of the characters, @paul_kinsey, was created by Mario Parise. When he created the account, he immediately contacted AMC to tell them what he was doing and if they had any problem, he'd immediately cancel the account. AMC never contacted him; it chose instead to take the legal route.

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by Steve Hall    Aug-26-08    
Topic: Opinion, Social, Worst








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