Harley Davidson's Biker Claus Approves of Infidelity

barley_biker_claus.jpg

While it took us about ten tries, "I slept with my friend's wife" finally got Harley Davidson's Subservient Chicken-style Biker Clause to award us a place on the Naughty list. It's slow, not very smart but it's Harley so I guess we have to like it.

There also a Holiday Album recored by Hype client BWN that brings a biker rock, eighties hair band style of music to the MySpace page audio player. Yes, this whole thing's hosted on a MySpace page. And here we thought marketer's use of MySpace had gone the way of Second Life.

But don't listen to us. Despite what we may say about MySpace, it's still the big boy in the social networking neighborhood so it must be doing something right and marketers who see value in that must be at least sort of smart.

by Steve Hall    Dec-18-07    
Topic: Online, Social



Santa Rocks, NBA Joosts, Banner Tickets, IT Socializes, Bzz Ups

frank_adante.jpg

- This is just weird. A little Trans Siberian Orchestra. A little Santa Claus playing guitar. And a beard that won't stay on.

- The NBA has announced it will broadcast replays of memorable games on Joost.

- Working Tailgate Technologies, Paramount Vantage has launched a banner campaign for The Kite Runner which allows people to go through the entire ticket purchase process inside the banner. Check out one of the banners here.

- Rubicon Project CEO Frank Addante explains why Silicon Valley isn't the only place where dot com business occurs and why LA is carries just as much weight.

more »

by Steve Hall    Dec-17-07    
Topic: Online, Research, Social, Video, Word of Mouth



The Harry Situation Gets Hairy

harry_situation.jpg

On Shake Well Before Use, Social Media Insights Consultant Ariel Waldman has written a detailed analysis and review of a campaign hair care company Garnier has launched which involves blog briber PayPerPost (now hiding behind the walls of social media company IZEA) and what is purported to be a new TV show called The Harry Situation. On the show's website, clips highlight the sexual innuendo and double entendre-laden theme of the show. It also covers what's being sold as dispute between the show's creators and Garnier who pulled their sponsorship because of the show's racy content.

Of course, the controversy isn't real. Either is the show. It's all part of an elaborate ad campaign complete with what appear to be paid blog posts and a YouTube video featuring Garnier SVP of Sales Steve Lutz who explains why the company pulled their sponsorship.

more »

by Steve Hall    Dec-13-07    
Topic: Bad, Online, Opinion, Social, Video, Weblogs



Video Provides Everything You Ever Wanted to Know About Twitter

what_is_twitter.jpg

If you're interested in Twitter, what it's all about and how it's effecting the way people interact online, a video called Phantom Limb explores the phenomenon and how it benefits people's lives.

It's definitely one Web 2.0 (damn, I hate using that buzz word) thing that seems to have stuck.

by Steve Hall    Dec-12-07    
Topic: Social, Video



Post-Beacon, Facebook Still Snooping

facebook_house.jpg

Even though Facebook has backed off its Beacon advertising system which many people called invasive, a recent Computer Associates study finds Facebook still snoops into user's affiliate site activity. Computer Associates PestPatrol Research Engineer, writing on the company's blog said, "Facebook is collecting information about user actions on affiliate sites regardless of whether or not the user chose to opt out, and regardless of whether or not the user is logged into Facebook at that time."

more »

by Steve Hall    Dec- 5-07    
Topic: Bad, Online, Research, Social, Tools



Facebook Fucked Up

facebook_house.jpg

Did anyone really think they'd get away with plastering people's images alongside ads as mini-endorsements? 50,000 people didn't and signed a petition forcing the company to change is Beacon system so people have control over whether or not they participate in it.

Why, in the first place, they thought everyone would willingly become a buzz agent is mystifying. Is there a social network out there that can can the right mix of human interaction and capitalistic commerce?

by Steve Hall    Nov-30-07    
Topic: Online, Social, Tools



WooMe Blends 'Net Flirts in Speedy (Sponsored!) Fervor

woome_shot.png

New take on the speed-dating thing. We give you speed introductions, courtesy of WooMe.

Hoping to drag the power of the first impression outside the domain of quick-fix courting, WooMe users join little clusters of users segmented by interest, sex and age -- not necessarily for romantic reasons. (There are "ladies' night" and sports fan groups, for example.)

When the music starts, you've got about a minute to video chat each group member, one at a time. After that, you decide which users you dug and click "I'm Woo'd." If you're woo'd by somebody who's been woo'd by you, the pair of you drop a dollar for contact info.

more »

by Angela Natividad    Nov-20-07    
Topic: Good, Online, Social, Sponsorship



Ad for Tancredo Perpetuates Fear and Loathing of Alien-Kind

tom_tancredo.png

Gotta love a politician who points a derisive finger at "aliens" that molest our hallowed borders and threaten the American dream (taking our jobs! Terrorizing innocent people worldwide!).

"Because someone needs to say it." You said it all right, Tom. You said it like the fucking Red Scare.

by Angela Natividad    Nov-19-07    
Topic: Campaigns, Commercials, Social, Worst



Commercial Closet to Honor Absolut, AmEx for Gay Efforts

absolut_pride.JPG

Absolut Vodka and American Express are receiving AdRespect honors for appealing to the gay community in their ad efforts for about 40 years, combined.

Commercial Closet, which is bestowing the honors, is debuting the "AdRespect scores," which is a new industry standard for judging LGBT corporate marketing efforts. Scores go from 0-100 in terms of how well, and how often, a firm advertises to the gay community.

Honors go out at 8PM on November 15th at the TheTimesCenter in NYC. The New York Times will be hosting the event.

Check out spots by Absolut and American Express in the Commercial Closet archives. The print effort at left isn't an official Absolut ad, but it's also in the archives as a representation of the brand's longstanding friendliness toward the community.

by Angela Natividad    Nov-13-07    
Topic: Brands, Events, Social



'Mariah Carey' Winner of Photobucket Celebrity Chick Contest

mariah_carey_look_like.jpg

Photobucket has announced the winner of its month long Celebrity Chick contest which asked people to send in images of themselves if they thought they looked like a celebrity. It was a promotion for the record label Disturbing Tha Peace and the label's recent single, Celebrity Chic with Ludacris, Chingy, Steph Jones and Small World.

Laura Pasqualoni was the winner with judges deeming her the best look-a-like to Mariah Carey. You can check out all the contestants here as well as the Celebrity Chick single.

by Steve Hall    Nov-13-07    
Topic: Good, Online, Promotions, Social, Video










Featured FREE Resource: