Google's Social Graph API Explained


Social media junkie Alisa Leonard has a video of Google's Brad Fitzpatrick, guru behind LiveJournal, Memecast and OpenID, describing the company's Social Graph API which makes it easy to determine social connections on the web. It's quite fascinating. If you like to know where your friends are and what they're doing online, this API can help accomplish that.

by Steve Hall    Feb- 6-08    
Topic: Online, Social

'Anonymous' Launches Campaign Against Scientology


In what Tom Hespos calls "modern cyberwarfare" and "a significant social event ... people are going to be studying it for years to come," a group called Anonymous has targeted the Church of Scientology with, apparently, denial of service attacks, the downloading and publicizing of internal Scientology documents and a creepy video accusing the church of spreading misinformation, suppressing dissent and suing all who say negative things about Scientology. And we thought that Tom Cruise video was freaky.

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by Steve Hall    Jan-25-08    
Topic: Celebrity, Social, Strange, Video

Cheetos Gets Really, Really Weird With Orange Underground


After spending some time with Cheetos' new Orange Underground, a full blown movement "committed to transforming sterile order into messy mayhem," its primary purpose of urging people to do wacky Random Acts of Cheetos that don't involve eating makes perfect sense. After all, Cheetos aren't even food. They're just a bunch of man-made chemicals mixed together and placed in a bag. This campaign is much like the Mentos/Diet Coke thing whereby people were urged to perform all manner of chemical wizardry as opposed to actually consuming the products, both questionable, at best, as to whether or not they, too, are actual foods.

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by Steve Hall    Jan-18-08    
Topic: Good, Online, Poster, Social, Strange, Video, Weblogs

Second Life Shop 'Hang the DJ' Launches Poster Campiagn


Yes, yes, Second Life is apparently alive. While haven't been there in months, commerce seems to be alive and well or at least the promotional aspects of commerce. Here's an ad campaign for Hang the DJ clothing shop. Just like in real life, Second Life virtual hotties model the shop's wares. While the men's t-shirts are likely to fit any average guy, it appears the women's t-shirts have to be specially sized to accommodate the huge breasts every female in SL seems to possess.

And you have to get a kick out of the odd juxtaposition of each male model's left hand appearing eerily between the crotch of the model to his left.

by Steve Hall    Jan-11-08    
Topic: Campaigns, Poster, Social

Facebook Slammed, George Lois Speaks


- George Parker is sick of Facebook, it's plethora of stupid applications and the insanity of a "24 year old billionaire wanker" gets rich using people's information without asking their permission.

- Legendary ad man George Lois makes an appearance on this week's Studio 360, Public Radio International's syndicated weekly show about creativity.

- TNS Media Intelligence forecasts media spend to increase 4.2 percent in 2008 with growth slower in the first half than the second. The Olympics and political spending will contribute significantly to that figure. The biggest increase (14.4 percent) will be seen in internet display advertising.

- AdWeek has named Goodby U.S. agency of the year and Wieden + Kennedy global agency of the year.

by Steve Hall    Jan- 7-08    
Topic: Agencies, Podcast, Social

Advertisers Beware: The Decapitator is After Your Little Pretties


On the streets of East London, plastic heads are rolling. Blame the Decapitator, who is mutating ads for his/her own statement-making ends.

That image at left? It once was a cavity-sweet spot for High School Musical 2. And we can't even talk about what happened to that little bee from Bee Movie.

Headless bloody variants of smiling ad protagonists are applied to public posters with wheat paste, wethinks. Wired compares the work to that of New York's Splasher, who was eventually suspected of working under contract for American Apparel.

There's something romantic about street appropriations of ad messages. But marketer-on-marketer violence? That's just bitchy.

by Angela Natividad    Jan- 4-08    
Topic: Guerilla, Outdoor, Poster, Social, Strange, Trends and Culture

Social Media Takes Year End Beating


While desperately holding out hope there's actually be something other than agency holiday cards to write about as the week draws to a close, we found two interesting pieces about the back lash of social networking. The first story comes from CoolzOr who announces he now officially hates social networks. What caused him to arrive at this state of mind. A growing social network-focused search engine called Spock.

Spock is one of those social applications that spreads virally and that is supposed to be a search engine of sorts for the billions of bits and bytes of information generated from social networks. It's supposed to make it easy to find information about people you now on the internet. Trouble is, some people think it pries too deeply into the information people place on their social network profiles. Some also feel it generates an insane amount of email notifications and it makes it nearly impossible to stop the notifications and the collection of information.

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by Steve Hall    Dec-20-07    
Topic: Bad, Social

Harley Davidson's Biker Claus Approves of Infidelity


While it took us about ten tries, "I slept with my friend's wife" finally got Harley Davidson's Subservient Chicken-style Biker Clause to award us a place on the Naughty list. It's slow, not very smart but it's Harley so I guess we have to like it.

There also a Holiday Album recored by Hype client BWN that brings a biker rock, eighties hair band style of music to the MySpace page audio player. Yes, this whole thing's hosted on a MySpace page. And here we thought marketer's use of MySpace had gone the way of Second Life.

But don't listen to us. Despite what we may say about MySpace, it's still the big boy in the social networking neighborhood so it must be doing something right and marketers who see value in that must be at least sort of smart.

by Steve Hall    Dec-18-07    
Topic: Online, Social

Santa Rocks, NBA Joosts, Banner Tickets, IT Socializes, Bzz Ups


- This is just weird. A little Trans Siberian Orchestra. A little Santa Claus playing guitar. And a beard that won't stay on.

- The NBA has announced it will broadcast replays of memorable games on Joost.

- Working Tailgate Technologies, Paramount Vantage has launched a banner campaign for The Kite Runner which allows people to go through the entire ticket purchase process inside the banner. Check out one of the banners here.

- Rubicon Project CEO Frank Addante explains why Silicon Valley isn't the only place where dot com business occurs and why LA is carries just as much weight.

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by Steve Hall    Dec-17-07    
Topic: Online, Research, Social, Video, Word of Mouth

The Harry Situation Gets Hairy


On Shake Well Before Use, Social Media Insights Consultant Ariel Waldman has written a detailed analysis and review of a campaign hair care company Garnier has launched which involves blog briber PayPerPost (now hiding behind the walls of social media company IZEA) and what is purported to be a new TV show called The Harry Situation. On the show's website, clips highlight the sexual innuendo and double entendre-laden theme of the show. It also covers what's being sold as dispute between the show's creators and Garnier who pulled their sponsorship because of the show's racy content.

Of course, the controversy isn't real. Either is the show. It's all part of an elaborate ad campaign complete with what appear to be paid blog posts and a YouTube video featuring Garnier SVP of Sales Steve Lutz who explains why the company pulled their sponsorship.

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by Steve Hall    Dec-13-07    
Topic: Bad, Online, Opinion, Social, Video, Weblogs

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