Nine Tips on Proper Use of Social Media For Brands


"There are a lot of social media experts out there, and I'm not one of them. I don't think your business needs a Facebook Page (actually, I say that they're largely bunk); meanwhile, I feel that a lot of "blogger outreach" is an outright waste of time. In fact, I argue that you should probably ignore a lot of tools and features out there."

Well yikes. That's harsh. But oh so insightful. Do give Eric Karajaluoto's More mess; less B.S. (or: Nine simple suggestions for using social media) for some insightful, um, insight or the merits of social media and how companies can tread properly through the overblown hype of social media.

by Steve Hall    Jun- 3-09    
Topic: Social

Deconstructing Album Mugs, Twitter on Paper, Gay Marriage Rage Crosses Coasts


- Personality traits ... of album covers.

- Bring your tweets vintage. (Via.)

- Hope, delivered on the spin cycle.

- Facebook vanity URLs.

- Hulu desktop.

- Porn on Bing.

- Anti-gay-marriage ads hit NYC.

- Boone Oakley has fun trashing agency holding companies on its new website.

by Angela Natividad    Jun- 1-09    
Topic: Online, Opinion, Outdoor, Political, Poster, Social

Facebook Causes Adultery, Sprint Saves Screens, Gout Gets Week


- In Indonesia, Facebook leads to adultery.

- Sprint has an interesting new screensaver and it's powered by social media pulling in Facebook, Myspace, Twitter, YouTube and Flickr data as well as other real time elements, such as local traffic and bus schedules, the weather and Google matches.

- Here's a new book called AD BOY: Vintage Advertising with Character which features retro ad characters.

- During Internet Week, PSFK will hold an event to help peers and friends. The Good Ideas in Collaboration Salon aims to introduce entrepreneurs who need help with out-of-work creative professionals who are looking for fresh opportunities (paid, unpaid or other).

- Who knew it was National Gout Week?

by Steve Hall    May-29-09    
Topic: Desktop, Events, Industry Events, Social

Psycho Killer SocMedia, Twee-ality, in:fluencia Bounces Back


- Real housewives of intervention. =P

- What "Psycho Killer" can teach you (yes, YOU!) about social media.

- in:fluencia, a French ad/media/trends rag that used to send us awesome overseas campaigns (1, 2, 3), returns from a long hiatus with a snappy redesign. Even if you can't read French, the thumbnails alone are click-candy.

- Twitter reality show.

- Getty + Flickr: a match made in ... (Via y via.)

more »

Free SEO and Social Media Consulting Offered


- Be careful premature ejaculators. The Bedroom Police might suddenly appear bedside.

- Joseph Morin tells us, "In honor of my 44th birthday this week I will be giving away 44 hours of consulting and training on everything I've learned over the past 10 years doing Internet marketing, Enterprise Level SEO Consultation to some of the largest brands on the Internet, speaking at conferences globally and visionary architect of some of the largest social media campaigns - ever.? Check him out.

- AgencySpy gives us a blow by blow breakdown of product placement in the Pussycat Dolls new video, Hush, Hush."

- Yup. It's another gigantic animal doing stupid things in a commercial.

by Steve Hall    May-27-09    
Topic: Social

Lady Dior, Gay Celeb Twitter Awards, Free Daft Punk


- Chanel and Audrey Tautou's adlicious love affair brings the sin of envy out in rivals. Christian Dior fights back with Lady Dior, featuring the darkly glamorous Marion Cotillard, who played Edith Piaf in La Vie en Rose.

- This makes us want pest control.


- Kindle 9 XXXD har har. This spoof tries a little hard in our opinion.

- Starbucks courts social media scene with print ad effort.

- Daft Punk leaps upon the piracy parade -- offering a remix album, Human After All, as a free download at participating blogs. (Each blog hosts one track.)

- Something about oh, what the fuck.

by Angela Natividad    May-20-09    
Topic: Brands, Campaigns, Online, Opinion, Social

Threadless Plugs Twitter Tees with TweetPR


Threadless is developing a crowdsourced line of tees with statements from Twitter. Users can enter any tweet for inclusion; the best tweets are voted on by the community and ultimately turned into shirts.

More exciting than the crowdsourced chest manifestos, however, was the PR, which Threadless decided to limit to 140 characters:

Chicago, IL (PRWEB) May 19, 2009 -- @Threadless to crowdsource #TwitterTees. @Biz says "Awesome!"

Isn't that the most beautiful pressie you've ever seen?!!

more »

by Angela Natividad    May-19-09    
Topic: Packaging, Social

Strobey Audis, Midlifers on Hulu, Social Media Mobbin'


- Strobey Audi D7 ads.

- Middle-agers inflate Hulu 490%.

- More BeanCast shenanigans: "Johnny Wall!"

- Contemplating Wolfram|Alpha.

- Something about pumping iron. And also furniture.

- Leonard Nimoy talks origins of the Vulcan salute. (*swoon*). Via @ChristopherY.

- Mob mentality invades social media. (Wait a sec ... aren't they kinda the same thing?)

- Doner CEO Barry Levine retires.

by Angela Natividad    May-18-09    
Topic: Brands, Campaigns, Creative Commentary, Podcast, Social

Cadbury Enlists Canadians to Build Bicycles for Africa


"The Bicycle Factory" is an uplifting piece about the many uses of bicycles in Africa. Under the weight of a single enterprising pedaler, one bike can deliver food and water, or play the roles of ambulance and school bus.

Put together by The Hive/Toronto for Cadbury Canada, which is raising funds to send 5000 bicycles to Africa. Whenever users enter a Cadbury UPC at, they're adding a bicycle part to somebody's spiffy new ride. 100 UPCs build a complete bicycle.

Nice way to add a hands-on dynamic to a good cause. Here's hoping Cadbury gets the 500,000 UPC entries it needs to meet its goal, because boy, that's a helluva lot of Fruit & Nut bars.

more »

by Angela Natividad    May-14-09    
Topic: Brands, Campaigns, Cause, Good, Online, Social, Video

Twitter-twitter-twitter, and a Video Marketing Gig.


- Creativity launches design blog.

- After user freakout resulting from a small change to its replies feature, Twitter's decided to go back to the way things were. It's also promising to release features that enable individuals to customize their Twitter experience.

- Feed Company, the viral seeding firm that's given us this and this, needs an experienced Social Video Marketing Manager. The position is full-time and based in Southern California. Email josh [at] feedcompany [dot] com for more details or to turn in a resume.

more »

by Angela Natividad    May-14-09    
Topic: Brands, Commercials, Online, Social

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