A week or so ago we told you about this thing called RoadTwip. Surely, you thought we meant Road Trip, right. After all, there's typos on Adrants all the time. But no, We got it right this time. It really is RoadTwip.
So what the hell is RoadTwip. Well, it *is* a road trip but it's so much more as well. The goal of RoadTwip, as one third of the RoadTwip crew, Jolie O'Dell, writes on ReadWriteWeb, is to "stop spinning on the NYC/SF/LA axis of the tech world, get outside the echo chamber, test the IRL capabilities of social media, and get a glimpse of something new and authentic."
- Stoned? Jack's yer man.
- Sears and Kmart go "My" way.
- Palm Pre to associate heavily with Facebook.
- MTLB: righting fast food wrongs, one tweet at a time.
- All you need to know about Twitter. Minus this crap.
- No, Apple, Twitter is not for you. (There's a bird/worm/apple pun in this somewhere, but we can't seem to find it.)
- Deconstructing the psychological logic behind sex and controversy in advertising. Because you need someone to do that for you. < / s >
- 7 deadly sins of social media.
- The Tourism Bureau of Queensland bestows one Ben Southall with the best job in the world.
- Fingerpainting with Adidas.
- Invoke CEO tries dragging Zipcar into customer service 2.0. It's resisting.
- R/GA gets Agency of the Year at the 13th annual Webby Awards.
- El Pollo Loco vs KFC. Somebody fucking kill us.
- Something about the depths of hell.
- Happy mother's day from MomsRising.org.
- James Cooper is now Interactive Creative Director at Saatchi & Saatchi.
- Current.tv's TwitteRFP goes to...
- Chanel No. 5, the film. (Magically delicious. Also see behind-the-scenes action with Audrey Tautou and Jean-Pierre Jeunet.)
- McDonald's does YouTube/McCafe thing.
- For those that tweet from the toilet.
- Sears still sucks, but it's trying not to.
- "I'm sure you were going for 'Guy looks at all of your daily food choices' but this one screams restraining order."
Half of Adrants is Asian, which means we were irreparably traumatized by karaoke from an early age. But there's a contagious warmth to this effort by T-Mobile -- which can only be described as the Ultimate Karaoke Gangbang.
The mobile/communications firm projected the lyrics to the Beatles' Hey Jude over a billboard, then passed mics out to people on Trafalgar Square. It's neat to watch the faces: people look earnest, but uncertain, and over time they just kinda lose themselves in the na-na-nas and the feel-good Hey Jude-in'.
On May 4, Heavy.com will launch the Massive Mating Game, a Twitter-based dating contest. The game, in its third year but its first involving Twitter, will ask people to follow @HEAVYsan. A tweet will announce each time one of the HEAVY girls posts a video a question will be asked about the content of the video.
The first person who answers the question correctly wins a prize and will have a one in forty chance of wining a two night stay in Las Vegas with the girl whose videos are streamed the most.
So yes, over the next eight weeks, horny male ad sluts (well, horny males no matter the industry in which they work) will slather over @HEAVYsan's tweets drooling for the next update. OK, not so much but it is an interesting mental image - of how easily guys can be manipulated.
Last week Current.tv launched the first-ever TwitteRFP. That is, it's on the hunt for agencies. And instead of soliciting RFPs the old-fashioned way, it was all, "Post that ish on Twitter."
What's cool about this method is it put both large and small agencies on an equal playing field: that incessant stream-of-consciousness noisebox where we blow 3-4 of our good working hours per day.
- Finish the sentence: "Without advertising..." (LOL at "I'd have a savings account.")
- French agency Pourquoi tu cours (trans: "Why are you running?") is selling itself -- and its services -- via eBay and Facebook. The founder claims bids have exceeded 2,010 euros.
- Following fast in the footsteps of Volvo and Land Rover, Universal Studios will start incorporating live tweets in its rich media ads for certain films. Expect to see them in late June.
Yes! Yes! Yes! Oh, sorry. And no, we weren't just....oh come on! Get your head...no, not that one...out of the gutter. OK, now that we've got the required Adrants Filth for the Day (FFTD?) out of the way, we can tell you that, yes (not that kind of yes), it's time to celebrate yet another brand hooking up with an internet celebrity.
This time the brand is Marshalls and the internet celebrity is Liam Sullivan of Kelly Shoes fame. In the video, What R U Guys Talking About?, Liam just can get..her? his?...whatever...it's look right. His family and and a trio of mean girls trash on him but, in the end, the day is saved by...wait for it...yes (no, not that...oh, we said that already), the new, the hip, the oh-so-very cool...Marshalls? Wait, what? Did What Not to Wear just jump the shark? Wait, what? What are we talking about? Um, we forget. Doesn't matter. It's time to get all hip and shit with Liam and...yes (no, not...oh forget it), Marshalls.
Mr. Youth created the video which has achieved 100,000 views since Monday.
- One man's curation is another man's scraping: more on the ongoing drama between pubs that report and 'net-based pubs that aggregate.
- Oprah over Twitter? Guess that means ... absolutely nothing, now that we think about it.
- Stats on motivations of Twitter users. Features graph intros like "A Large Following Doesn't Equate with Intelligence" and "Mixed Feelings about Reciprocity."
- Perspective on your perspectives on Swine Flu.
- Facebook has plen'y of cash, and expects interactive advertising rev to boost sales 70%, COO Sheryl Sandberg ballsily proclaims.
- Stolichnaya is the premier sponsor of Babelgum, which will air exclusive live concert footage from artists like Franz Ferdinand, Stereophonics and Kaiser Chefs; as well as "Bananaz," a film about the Gorillaz.
- Aerocles deconstructs Dominos' approach to social media.
- Saw the Loud n' Clear infomercial on TV last night. This is why we love America. Hold 'til 1:27 for when Enthusiastic Geriatric shouts, "Bingo!" It don't get any better than that.