Today at OMMA, Clickable CEO David S. Kidder introduced the company's Social ActEngine, a set of algorithms that automatically reallocate budgets and set bids for optimal performance in Facebook campaigns. The Social ActEngine also tests and prioritizes each ad within each campaign to ensure efficiency.
Clickable's Facebook Advertising Suite also introduces hourly syncing of all data with Facebook to enable real-time insights and optimization. The Facebook Advertising Suite is part of Clickable's flagship Pro tool, a technology for managing advertising performance across Google, Bing and Facebook.
Of the introduction, Kidder said, "Clickable continues to answer the call from advertisers and agencies seeking automation and intelligence to launch and manage more successful Facebook campaigns. Clickable will continue to invest aggressively in transformational tools to make serious Facebook marketers faster and more effective."
Social media marketing software company Wildfire, today, announced the release of new analytics that allow marketers to gain understanding of their brand's reach on Facebook, including how well brands are accessing the friends of their fans and how successfully they're creating brand advocates. Wildfire's new analytics will work with Facebook's new Insights metrics but are said to help brands to these metrics in aggregate across all their Facebook pages and tabs.
Of the new analytics, Wildfire Founder and CEO Victoria Ransom said, "Facebook Insights provide marketers with powerful social media measurement tools to better understand and influence the discussion between a brand and its audience. Partnering with Facebook allows us to deliver a fully-integrated analytics solution that builds upon the foundation provided by Facebook's platform. Our enhanced social marketing tools give Wildfire customers an advantage when it comes to brand engagement."
When used in combination with Facebook Insights, Wildfire's analytics will highlight engagement, a metric Mark Zuckerberg, at the recent f8 conference, said is becoming increasingly important.
Facebook, pure and simple, is a means for people to stay in touch with people. And these people, as we have historically seen, don't care all that much about privacy issues. Some have said Facebook will lose members over these and other privacy issues. I would disagree. Facebook is not going to lose any members. That is, perhaps, until the next best thing makes its debut. But it won't be privacy concerns that kill Facebook. Not in my opinion.
Some have been miffed by the recent changes Facebook made regarding the automatic sharing of what you read and it's a valid concern. But it won't be long before Facebook plugs that hole. Or at least offers a setting to control it. But even if they don't, I still stand by my opinion - and it is just that, an opinion - that Facebook will continue to grow.
There's many ways to score a job in advertising. And there's many ways to save a friendship. Take both of those notions and you've got the story of Charli Hoffmann and Alex Otis, two straight girls and students from the Miami Ad School in Brooklyn who are planning a little stunt to insure they get work and get to stay together. Charli is German and on October 9th her visa will expire unless she gets hired or married. Alex is and American and doesn't want her partner to leave.
So to achieve gainful employment and keep Charli in America, the pair have launched Save the Dates, a Facebook effort to get themselves hired by October 7 so they don't have to get married to each other so they can stay together.
Aw, how nice. Come one everyone. Help a couple of lovebirds...uh...friends stay together.
- More Coke Happiness Factory from Wieden + Kennedy Amsterdam.
- Buddy Media is out with ConversionBuddy, a tool brands can use to determine which audience segments share social content most frequently and which audiences generate the most traffic and revenue.
- This is kind of stupid.
- A whole lot of people have watched this FreddW Samsung Mobile video created by Digitas.
- Advertising has its own Pandora station! JWT and Pandora got together and asked ad industry pros to help create a playlist.
Tired of social media overload? Sick of reading updates from all those "friends" that really aren't your friends at all? Toyota Yaris has the answer to your woes with Social Snap Shot. To use Social Snap Shot, created by glueisobar, you simply select up to ten off your Facebook friends, decide how often you'd like updates and then sit back and get a summary video of what your friends are up to on a daily, weekly or monthly basis.
Sadly, we were never able to see the finished product. The site got stuck loading at 99%. We won't fault anyone though. The site is still in beta and our laptop is a piece of shit but it does sound like an interesting idea and a great way to save time. Oh and not a bad way to get the Toyota Yaris brand in front of a whole lot of people.
- This is just too funny. World Championship Nose Cleansing. All to promote a nasal spray.
- Having trouble getting started on a creative brief? There's an app for that. Brief Buddy.
- Wonderful Pistachios is out with a slew of new ads featuring the Facebook-slighted Winklevoss Twins, gooy Mr. Bill, crazy Crystal the Monkey, the angry...Angry Birds and the bootylicious Khloe Kardashian.
- Sony Ericsson partnered with artists, intellectuals, and other artists from around the world, provided each with a Sony Xperia phone and asked them to see what they could make with it. Then they documented the project.
- Yawn. Yet another celebrity sells her body to PETA.
- See Tom Brady walk around in different pairs of UGG shoes. From M&C Saatchi LA.
- The 10 Most Controversial Ads in Fashion History
- Anne Hathaway is the new face of Tod's
- Chuck McCarthy (@ideasbychuck) finally makes it into advertising...sort of.
- The Webby Awards has launched its call for entry for its 16th annual awards event to be held Spring 2012. The early entry deadline for is October 28, 2011.
- Today, Nielsen released State of the Media: The Social Media Report - Q3 2011 a report on social media's influence on consumer behavior.
Oh it's been a while since the "blogosphere" - to coin a humorous and long-dead term - got their panties in a twist over some stunt a brand pulled. But these "kerfuffles" - to coin yet another humorous term - are always great fodder for a good 'ol internet bitch-fest.
So what's all the hubbub about? In August, ConAgra Foods, parent to the Marie Callender's brand of frozen foods, invited food bloggers to a New York restaurant they were told was owned by TLC Ultimate Cake Off Host George Duran and where they would receive a special, four course meal.
But instead of a meal cooked by George Duran, the bloggers were served frozen lasagna from Marie Callender's. Hidden cameras were in place to record diner's reactions. As it turned out, about 62 percent of the food bloggers actually liked the dish. But they were miffed and claimed they had been misled.
Sadly, we have arrived at a place in our culture where there is no longer a place for a pun or a joke. The latest demonstration of this cultural shift is the uproar which arose as a result of a t-shirt JCPenney is selling which reads, "I'm too pretty to do homework so my brother has to do it." Oh sure, buried in that statement is the not too subtle jab that pretty girls are stupid or, conversely, they are so hot they can get away with whatever they choose. But, seriously. what girl hasn't uttered that in jest at one point or another?
The trouble is when a brand says it, the entire world is watching. And while the statement may, on it's own and said one to one, be rather innocuous, when it has the heft of a brand like JCPenney behind it, it's bound to draw fire from the naysayers.
Currently, the brand is putting out fires on Twitter and Facebook. For once, we'd love to see a brand simply stand up and say, "Can't anyone take a joke any more?" Alas, given the current reactionary state of current culture, that would be akin to brand suicide. So sucking it up and apologizing is really the only way to go.