Hoping to capitalize on people's obsessive use of Twitter, Euro RSCG Amsterdam along with Perfect Fools has launched a Twitter race to promote the new Citroen DS5. Beginning November 17, Twitter users will have a chance to win their own Citroen DS5 by directing the car's drivers. The most prolific tweets will encourage the driver, Dutch TV and radio presenter and car enthusiast, Froukje de Both, to travel to the tweeter's locale.
At the end of the "race," which is timed and can be monitored on a Facebook page, the driver will stop, hold up a sign with the most recent Twitter message and the first person who sees it and tweets back wins the car.
Dutch agency Achtung has created a social media campaign for Volkswagen that will result in the creation of a customized vintage Bus or Beetle. It will be called the Fanwagen and outfitted with all manner of social media goodies such as a Feed-O-Matic which will print out status update, a Poke button on the steering wheel, a Birthday notification system, a Friend finder, a relationship status notifier on the license plate and much more. Very cool. Check out the video here.
The campaign invites people to vote for their favorite model. One lucky voter will win the vehicle of their choice.
Social media is, of course, all the rage these days. After all, "everyone's doing it so why shouldn't I?" is what most marketing directors think. So they dive in, created a Facebook page, open a Twitter account, start a blog and maybe even field a few questions on Quora. But then they sort of walk away. Well, 30 percent of them do according to a recent study from cloud computing company Pardot.
Here is a fascinating article written by Jolie O'Dell of VentureBeat. In the article she take s along look at Google+ which over the past few months went from social media darling to everyone's favorite whipping post. O'Dell puts things into perspective when she says Google is all about "compiling the best, most actionable data about consumers to sell to advertisers." And to that end, she says Google will accomplish that "not by orchestrating a Great Migration of users from one social network to another, but by subtly linking all your Google-powered online activity and profiles so advertisers can see a more complete picture of you than Facebook could ever offer."
In essence, she sums, "Plus isn't a social network; it's Google's new way of getting you to use all its web products."
A recent study from the University of Massachusetts at Dartmouth has found the adoption of social media usage among Fortune 500 companies has leveled off. Across multiple industries, usage of Twitter, Facebook and blogs in 2011 is level with or below that of 2010.
In 2010, 23 percent of Fortune 500 companies had a blog. In 2011, that figured remained unchanged at 23 percent. In 2010, 60 percent of Fortune 500 companies have a Twitter account. In 2011, 62 percent have an account. In 2010, 56 percent of Fortune 500 companies had a Facebook account. In 2011, 58 percent have an account.
Just as it did four years ago, digital media will play an integral part in the upcoming 2012 Presidential election. A new study and infographic from Digitas finds 61 percent of social media users expect candidates to have a social media presence and 38 percent say candidate information found on social networks will influence their vote.
Unsurprisingly, younger folks (18-34) were most likely (51%) to say social networks will influence their choice of candidate.
Eighty six percent of social media users own mobile phones. Of these, 24 percent aged 18 - 34 feel it's important to receive information about presidential candidates on their mobile phones. The study also found that 88 percent of social media users who are registered voters have mobile phones.
The survey was conducted online with the United States by Harris Interactive on behalf of Digitas from September 21 - 23, 2011 among 2,361 U.S. adults aged 18 years and older, 1,701 of whom are registered voters.
This, by far, is the most laughable attempt yet to unseat Facebook from its throne atop the Social Media Empire. If Google + can't do it, who the hell else would even bother? Thankfully a few do providing us with plenty of chuckle worthy hilarity. The latest attempt to sway people away from Facebook comes from Unthink, a new social network that's well, not a social network at all. Or so it claims.
The team at Viralheat recently sat down with Wieden + Kennedy Senior Digital Strategist and Senior Community Manager Dean McBeth to discuss the development and strategies behind the Old Spice Man Your Man Could Smell Like marketing campaign. In an eleven question interview, McBeth reviews how W+K approached the campaign, how they managed to keep it running for such a long time, the tactics they employed and the results the campaign generated. Check out the full interview here.
Taking car marketing to...ahem...new heights, Chevrolet has launched Let's Do This, a quirky promotion that, along with dropping a Sonic from a plane and attaching one to a bungee cord and rolling it off a 100 foot high pile of shipping containers, asks people to send in pictures and videos of goofy accomplishments.
A contest awards points to the person who earned the most badges (for particular submitted stunts) and the most votes (by visitors). The person accumulating the most votes overall will win a Chevy sonic.
Goodby, Silverstein & Partners is behind the work.
- Check out hottie Miranda Kerr who posed for hubby Orlando Bloom in a photoshoot for rag & bone jeans.
- It's strange and surreal but we love this video for Vanessa Bruno's clothing line.
- And let's not overlook that Bug Circus Generator for Snapdragon.
- Quitting smoking is hard. But it works better if there's a bit of peer pressure involved.
- Not driving drunk can be hard too. Here's one young creative's idea on how to solve the problem. Use a a liquor brand.
- Coke really is it. Well, according to a recent study of the top 100 brand advertisers from Covario which dubbed the brand most "liked"