Back in September we shared a story about health provider Health Net which used fake tweets to promote its services. We called the work "a juvenile marketing move and yet another example of testimonials gone wrong."
Now, the brand is doing a bit of back peddling presenting us with what they claim to be the real people behind the Twitter accounts they used in the campaign. The move is laughable as the accounts - NonStopMom2, HealthNut_2 and Biz_Guy1 - have just one or two tweets, all of which read "Thank you for your interest, learn more here" with a link that points to three "testimonials" from the "owners" of these Twitter accounts.
While currently in the controversial category following his dramatic sack of Chicago Bears quarterback Jay Cutler, Detroit Lions' Ndamukong Suh appears humble, peaceful and lovable in this new Nike Fuelband, in partnership with Path, that has us following Suh through his day as he attempts to crack 6,000 Fuelband points.
With a play on words, U.S. Cotton, with help from Marcus Thomas, is urging women to sleep naked. Well, actually facially naked as in no make up. As in it's a campaign to urge women to remove their make up before they go to bed. Apparently, 50 percent of women don't remove make up at night and of those who do, 80 percent do it incorrectly which is said to result in irritation, acne, eye infections and premature aging.
For U.S. Cotton's Swisspers health and beauty line, Marcus Thomas developed a campaign which asks celebrities and popular beauty bloggers to show their faces make up free. Viewers can vote their favorite with a $10,000 prize being awarded to the winner's charity of choice.
During a nationwide Twittter event (hashtags #sleepnaked #swisspers) the night of October 17, actress Malika Haqq, recording artist Melissa Gorga, beauty/humor blogger Jodie Rivera (aka VenetianPrincess, one of YouTube's top beauty channels) and Hollywood makeup artist turned beauty blogger Kandee Johnson each unveiled their makeup-free photo after a teaser week of promising their followers a revealing photo of their upcoming participation in the unexplained "National Sleep Naked Night." Followers can vote for their favorite, up until November 9, at facebook.com/SwisspersCotton.
Israeli ad agency, Smoyz, has created an Instagram-fueled campaign for shoe brand ALDO. The agency set up a sign with a bell on it in the middle of a sidewalk. The sign instructed people to take a picture of their shoes, upload the photo to Instagram, tag the photo #aldo and add their shoe size. Each person, 457 of them, where delivered a pair of shoes by mobile ALDo show box.
The campaign video claims 798,385 interactions resulted from the stunt and the Instagram integration.
Last week, PivotCon was held in New York City. The conference, curated by Brian Solis, focused on the transformation of businesses from using social media as a marketing tool to becoming a full fledged social business. Topics explored how companies are shifting their philosophy, technology and business practices to the point where social becomes part of the corporate DNA, not something your marketing intern does in his spare time.
Representative from 3M, Bloomberg, Philips, GE, Citibank, DollarShaveClub, VirginMobile, Barclay, Coke and others shared how social has pervaded many corners of their company and the changes it has brought about. Perhaps my favorite was the transformation Philips made with it MRI machine transforming the usually antiseptic, intimidating experience into a relaxing, soothing and delightful one. Check out the video below.
If you are a brand or an agency attempting to decide whether or not social media marketing is worth the investment, consider these numbers from recent studies of social media users:
- 78% are directly influenced by branded posts when making purchases
- 74% encourage friends to try new products
- 80% try new things based on friends' suggestions
Given that Facebook alone now has over a billion users, the possibilities are too significant to ignore. But how does a brand tap into the full potential of social media marketing? A new best practices ROI report from Wildfire, part of the Adrants white paper series, focuses on 6 social marketing success stories from 5 different industries, each demonstrating a significant positive ROI for the featured brand.
Download the free report now to find out how your brand can maximize its social media investment.
Everyone's doing it. No, not that. Facebook marketing! With the social network recently surpassing one billion users, it might be wise to give Facebook a spot in your marketing plan. HubSpot is out with an eBook that will get you and your brand up and running on Facebook in no time. Here's what you'll learn:
- Evaluate successful Facebook pages
- Understand Facebook best practices
- Speak Facebook-ese
- Create custom Welcome Pages
- Create a content calendar
- Understand EdgeRank and the art of engagement
- Create a contest
- Run a targeted ad campaign
- Use Facebook's analytics package 'Insights'
- Start garnering fans and customers who will spend real money as a result of your social marketing magic
Sound good? Download the free eBook now and get Facebooking!
- Gucci has debuted an ad banner with a Pinterest pin button. Viewers can click it and pin one of two images.
- Interesting don't text and drive PSA from Fishman Marketing. iDrove, iPod, iDied.
- Don't stare at the boob.
- JetBlue's Election Protection says Live Free or Fly.
- TomTom does the Robot. Hmm, there are a lot of talented dancers working at TomTom. Khanna\Reidinga created.
- Five funny language school commercials.
- Wieden + Kennedy is out with some more of Southern Comfort's beach walker.
This morning, Mark Zuckerberg announced Facebook now has one billion users. And as part of that achievement, the social network has released its first major commercial. Created by Wieden + Kennedy and filmed by Academy Award-nominated director Alejandro Gonzalez Inarritu (21 Grams, Babel), the spot likens Facebook to several inanimate objects such as chairs, doorbells, airplane and bridges; the things people used to come together and share experiences...much like Facebook.
Marketers have accepted that social media is now a fundamental part of brand building but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.
In this report, part of the Adrants whitepaper series, Forrester identifies three ways in which social media can help marketers' brand building efforts by: 1) building a relationship to become more trusted; 2) differentiating through an emotional connection to become more remarkable and unmistakable; and 3) nurturing loyal fans to become more essential.
Download this report now and learn how social media can positively change your brand building.