Agencies Mizbala and twentythree created an eerie location-based campaign for If I Die, a Facebook application that lets people record a message that will only be published after they die. Of course, no one think they're going to die anytime soon so people needed a bit of prompting.
Mizbala used th APIs of popular location services such as Foursquare, Gowalla, Facebook Places, Twitter and Google Latest to track checkins all over the world. Once they located a person, they'd place a call to the location the person had checked into and asked to have the establishment to put the person on the line. Once they had the person on the line, they'd leave a creepy message and tell the person to go to the If I Die Facebook app.
You can check out the demo call to Mashable's Adam Ostrow in this video to see what it's all about. Did the campaign work? Oh yes it did. Without any advertising, the campaign received lots of press in newspapers, blogs, radio and TV coverage which resulted in an 800 percent increase in recorded messages being left on "If I Die".
But ask yourself. Do you really wants to be found this easily?
On the heels of Google's IO event, The Daily Beast reports Facebook hired PR firm Burson-Marstellar "to pitch anti-Google stories to newspapers, urging them to investigate claims that Google was invading people's privacy." It is also reported Burson offered to help an influential blogger write a negative op-ed article about the search giant.
Everything blew up in Facebook's...um...face when said influential blogger outed Burson publicly and USA Today picked up the story.
For its part, Facebook confirms it hired Burson but claims it did so because it feels Google is doing nefarious things when it comes to privacy and because it isn't happy with Google's use of Facebook's data for its own social networking service.
Approaching bloggers, Burson wrote Google's Social Circle is "designed to scrape private data and build deeply personal dossiers on millions of users--in a direct and flagrant violation of agreement with the FTC."
Check out the rest of the saga here but it really boils down to this; grown adults acting like fickle, vindictive children with no self-esteem who will stoop to playground antics to get their way. And that's not business. That's childish.
Facebook management system Buddy Media has acquired Spinback, a social commerce and analytics company. The acquisition gives Buddy Media the capability to bring its social media management and metrics outside the world of Facebook to the greater web.
Of the acquisition, Buddy Media Founder and CEO Michael Lazerow said, "Tens of millions of websites have added sharing buttons. Very few of them, however, can actually tell you how many sales were driven by these buttons. With this acquisition, Buddy Media can now answer the question 'what is the ROI of social media?' better than anyone else in the market in a holistic way, both on Facebook and off, and on Twitter and email."
To convince mothers in Brazil that feeding their children Actimel from Danone for breakfast was a healthy choice, the brand created a line of toasters that would cook personalized messages into toast and gave these toasters to influential moms around the country along with a package of Actimel.
To encourage those moms to spread the words on social networks, the brand promised to send additional packages of the product if the moms posted pictures of their specially messaged pieces of toast on Facebook, Twitter and other social networks.
Did the effort work? Danone claims the messaging reached 1.2 million mothers. Here's a video overview of the campaign:
Corona Extra and MTV have teamed on a new Facebook campaign recently launched in Europe called Experience The Extraordinary - The Challenge. The Challenge is a contest that lets people describe and share their dream experience. Corona and MTV will then make it happen.
Here's a video describing the campaign campaign.
- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.
- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.
- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.
- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.
This guest article is written by David Murton who has been helping companies build and maintain their online relationships with customers since 2006. He is also a professional writer and blogger, with a particular interest in the open source Drupal platform. On a more personal note, David is an avid piano and accordion player, drawn especially to music of the classical and romantic periods.
Lo, it is written: the first shall be last, and the last shall be first. And, with celebrities now increasingly following their own followers on social media - the world's hippest new hit series - Matthew 20:16 has come to pass.
But Twitter 'twasn't always such. Back in the medium's early days - say, back when your current vehicle had about twenty thousand fewer miles - it was common for celebrities simply to treat social media merely as an extension of traditional media. That is, as just another billboard to plug their next film, book, or show, or to announce their latest political cause or adoption of a developing country's child.
- As part of its 70th anniversary celebrations, Coach has tapped Gwyneth Paltrow as the face of its Fall 2011 and Spring 2012 international campaigns.
- The cheesiest lingerie ad you will ever see.
- R/GA thinks it's been ripped off by StarGroup. What do you think?
- Nautica is hyping its summer Nautica Concert Series with all manner of social media including a presence on Facebook.
- Mullen is out with new work for the Barnes & Noble Nook Color.
- Traveling dick urges us to have safe sex.
- Ogilvy has some fun with the Royal Wedding.
Want to become an experts in social media? Are you curious how all those social media gurus came to be? Do you wonder how these experts can prattle on endlessly about joining the conversation over and over at conferences which seemingly take place every day in every city across the globe?
Wonder no more! The answer is here. Social Media Pills. Pop a few of these and you, too, will be able to hop on the social media bandwagon and start spewing jargon in 140 character bursts. You'll retweet in your sleep. You'll update hundreds of brand's Facebook statuses in one gesture. You will join the throngs of other social media gurus as they make their annual pilgrimage to the city formerly known as Austin, Texas where a conference called SXSW used to be held.
Now known as CNN City, you'll gather at the Foursquare Convention Center where you and a Quora of your Instagram followers will raise your iPhones in worship of the greatest Social Saint of them all, Markus Zuckerbergus.
And at the Solis Senter of Broganomics, you will hoot your Empire Avenue stats in unison while candles flickr and the entire gathering is LiveShared and discussed in one gigantic GroupMe thread while TextPlus looks on wishing it were part of the party instead of being perpetually stuck in middle school.
Yes, people. The time is right. The time is now. Pop a few Social Media Pills and you'll Kik your sad life goodbye and chant "HeyTell! HeyTell! HeyTell!" at the top of your lungs until you break for some Beluga caviar and Yobongo Bites before you head out to the Hashable Mashable party where Cashable will pose with the angelic Babe of Bettany who, if you're good, will knight your iPhone worthy of downloading Camera+.
SocialTwist and Sara Lee put together a month-long campaign to promote Jimmy Dean D-Lights sandwiches. Users were offered a $1 coupon on any one package of Jimmy Dean D-Lights 4 count sandwiches, or, if they chose to share the offer with three or more friends, they could receive a $2.50 coupon. There was also a bonus coupon for $0.50 off on Jimmy Dean Breakfast Bowls. SocialTwist's Tell-a-Friend platform was used to help Sara Lee get customers to reach out to friends and family through social networking sites and email. The campaign was seeded with ads on Walmart.com and AllYou.com.