Carlsberg Attempts to Liven Up Reserved Swedes

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On April 5 Carlsberg will launch Unbottle Yourself, a competition that will encourage Swedes to engage in outgoing "missions" designed to "unbottled" the nation's apparently pent up reservations. The winner will get a free trip to Hong Kong.

The competition is delivered via mobile with an iPhone and Android app that includes over 500 missions such as silly in-store dances and dares to process one's love for another.

Prepare yourself for much light-hearted idiocy. But who knows. The competition could be the purveyor of the next viral sensation.

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by Steve Hall    Mar-29-11    
Topic: Mobile/Wireless, Promotions, Social



Kraft to Turn Tweets Into TV Ads Within 24 Hours

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If you tweet about Kraft Macaroni & Cheese today, your tweet could be in a commercial on TV tonight. Kraft and its agency, Crispin Porter + Bogusky, are monitoring Twitter for tweets that mention Mac & Cheese. Five tweets will be picked for inclusion in five commercial which will be written and filmed today. One ad will air during Conan and Lopez and the other four will be viewable on the brand's Facebook page.

Kraft Macaroni & Cheese Senior Brand manager Noelle O'Meara told Mashable the tactic may be repeated if today's efforts go well. She also said the immediacy of social media has nudged marketers ever closer to real-time marketing.

Get tweeting, people!

by Steve Hall    Mar-28-11    
Topic: Agencies, Brands, Social, Television



Boycott of Adidas Called Over Ads on Graffiti Wall

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The wall surrounding Warsaw Horse Racing Track is a monument to the Warsaw graffiti scene. About a mile of wall space covered with colorful graffiti. We're told it has always been an important place for the Polish hip-hop culture. While the area has been in decline over the years, it's still well respected by artists the world over.

Recently, Adidas planned to place ads on the wall and that has raised the ire of some in Poland who have called for a boycott of the brand. In its advertising, Adidas often uses graffiti imagery and though the groups claims the brand supports graffiti artists, the group is not pleased with Adidas' presence on their holy shrine to the graffiti art form, saying, "They do not care about our work and history."

The group has launched an Adisucks Facebook page and already has 23,227 supporters.

Do brands simply not get the culture? Do they not care? Or do these reactionary groups just have their panties in a twist over nothing?

by Steve Hall    Mar-28-11    
Topic: Cause, Outdoor, Social



Laundered and Orphaned Sock Society Solves Lost Sock Mystery

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The spin cycle of sadness. All we are saying is give socks a chance. I'm the Johnny Appleseed of missing socks. They're like sweaters on your feet. Kumbaya, my socks. If we're not careful, there's going to be a sockpocalypse.

As a follow up to its clever debut video, LBi has launched its second Sock Loss video for GE. The new PSA is for L.O.S.S. (Laundered and Orphaned Sock Society), continue to explore the mystery behind loss socks and why there always seems to be one missing.

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by Steve Hall    Mar-23-11    
Topic: Good, Online, Social, Strange, Video



Chicken of the Sea Mermaid Given Life Through Animation

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With a series on online videos and radio commercials, Chicken of the Sea is giving life to its iconic mermaid. In the videos, we see the mermaid sitting on a rock conversing with different characters and sharing the reasons why Chicken of the Sea is so great.

One video features a boy who, as children often do, continuously asks "whay" after every answer the mermaid gives until she distracts him with, well, yet another entity that isn't as real as some would have us believe.

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by Steve Hall    Mar- 7-11    
Topic: Brands, Social, Video



Charlie Sheen to Earn One Million Annually by Tweeting

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Right in line with the insanity that is the Charlie Sheen Saga, the Two and a Half Men star has hooked up with Celebu-tweet company Ad.ly and could earn a million dollars in his first year of sponsored tweets. Of course that's a drop in the bucket compared to what he currently earns but it never hurts to have a back up plan. Especially when you're Charlie Sheen.

As you may have heard, Sheen gained a million followers in the 25 hours and 17 minutes following his opening a Twitter account.

by Steve Hall    Mar- 4-11    
Topic: Celebrity, Social



Facebook Home to Fantasy and Hookers

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- Today, Herbal Essences launched the Fantasy in a Bottle contest on Facebook. Created by Saatchi & Saatchi Canada, users can select from various fantasies - such as a trip to Hawaii or maid service for a year - and get a chance to win $5000 towards it.

- The number of hookers using Facebook to advertise their services is on the rise.

- Ogilvy has apologized for a pamphlet and website offering money for body parts that was actually part of a campaign to advertise a South African horror movie.

- Some lawyers are better than others when it comes to rape.

- Into Wii? Like to spank women in short miniskirts? Like threesomes? Foursomes? Girl on girl? Then you're gonna love this Ubisoft We Dare trailer.

- Mashable has hired its own ad sales forces to be headed by former Ziff Davis VP Ken Detlet. Previously, Federated Media handled sales.

by Steve Hall    Feb-28-11    
Topic: Social



Kelly Brook is About to Explode and Needs Our Help

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You of course remember the Dutch Axe commercial in which super hot angels fall from the sky to hook up with Axe wearing men, right? Well now there's a follow on to that. It seems on angel has been left behind. One very, very hot and very, very frustrated angel.

Yes. Left behind. Left writhing in a state of perpetual, hyper sexualized ecstasy. Pent up with explosive desire because she hasn't found her match. A match who can offer her much needed release from all her unrealized desire. Desire so powerful it causes her to moan with wanton abandon from the clouds above. Desire which brings her to the edge of nirvana but refuses to deliver. Desire which, if not given the chance to release itself in a flood of orgasmic delight could very well cause the world to end as we know it.

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by Steve Hall    Feb-22-11    
Topic: Celebrity, Racy, Social



Social Media Fail: Homesense Facebook Fans Referred to 800 Number

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When Canadian home apparel retailer HomeSense decided to sell posters depicting images of old Gold Dust ads in which two black children are seen cleaning, a fan posted pictures of them on the Homesense Facebook page. Along with the image, the fan wrote, "I realize that recreating old advertising and media is an art form but this goes far beyond that, in my opinion."

Quite humorously...and idiotically, HomeSense responded with the comment, "Please contact Customer Service at 1-800-646-9466 for more information."

Quite predictably, commenters lambasted the brand for its complete mis-understanding of social media communication. Commenter Elizabeth Laurin Kells wrote, "If you are going to use this site to represent your company you need to do something about issues and not just pass out a standard customer service number."

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by Steve Hall    Feb-21-11    
Topic: Bad, Brands, Social



Dog Owners Would Rather Kiss Their Dog Than Their Spouse

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OK, this borders on gross. But to each their own. To hype Dogbook, a Facebook application with 3.5 million users, Dogbook Founder Geoffrey Roche (of Lowe Roche Toronto) and Tyler Williams of Eye of the Storm Pictures created a video which shares a view factoids.

- 67% of dog owners would rather kiss their dog than their spouse.

- 75% of dog owners say this year their dog is going to be their Valentine.

- 89% of dog owners say their dog loves them more than their spouse.

- 97% of dog owners would rather spend a sunny afternoon in the park with their dog than with Justin Bieber.

Check out all the slurpy love here or below.

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by Steve Hall    Feb-10-11    
Topic: Social, Video








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