Denny's Celebrates Bacon With Baconfest Sweepstakes


Denny's and Gotham teamed to launch a Facebook promotion in honor of Bacon. The restaurant chain recently launched a new "Baconalia" menu, and to hype it, the brand has decided to invite fans to participate in a Facebook sweepstakes to win tickets to Chicago's BaconFest 2011. Yes, there is actually a festivcal that celebrates bacon. Who knew.

Fans can also win $100 Denny's gift cards, and other prizes. To enter, fans visit the Denny's Facebook page, click on the BaconFest Sweepstakes tab, and enter their info.

by Steve Hall    Mar-30-11    
Topic: Events, Promotions, Social

Behind Megan Fox, MTV Does Facebook, Left is Right


- A behind the scenes look at the recent Megan Fox Emporio Armani shoot. 'Nuff said.

- Advertising blogger Paul Suggett has had it with ads that use actors who pretend to be a brand.

- MTV is doing a behind-the-scenes look at Facebook employees.

- Here's the latest Left Brain Right Brain ad for Mercedes Israel. Shalmor Avnon Amichay/Y&R Interactive Tel Aviv created.

- Galpin Jaguar says, "If a customer buys or leases an eligible comparably equipped Mercedes, BMW, Audi, Lexus or Porsche within 10 days after a new Jaguar test drive at Galpin, they will receive an American Express Gift Card valued at $1,000,"

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by Steve Hall    Mar-29-11    
Topic: Campaigns, Promotions, Social, Trends and Culture

Carlsberg Attempts to Liven Up Reserved Swedes


On April 5 Carlsberg will launch Unbottle Yourself, a competition that will encourage Swedes to engage in outgoing "missions" designed to "unbottled" the nation's apparently pent up reservations. The winner will get a free trip to Hong Kong.

The competition is delivered via mobile with an iPhone and Android app that includes over 500 missions such as silly in-store dances and dares to process one's love for another.

Prepare yourself for much light-hearted idiocy. But who knows. The competition could be the purveyor of the next viral sensation.

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by Steve Hall    Mar-29-11    
Topic: Mobile/Wireless, Promotions, Social

Kraft to Turn Tweets Into TV Ads Within 24 Hours


If you tweet about Kraft Macaroni & Cheese today, your tweet could be in a commercial on TV tonight. Kraft and its agency, Crispin Porter + Bogusky, are monitoring Twitter for tweets that mention Mac & Cheese. Five tweets will be picked for inclusion in five commercial which will be written and filmed today. One ad will air during Conan and Lopez and the other four will be viewable on the brand's Facebook page.

Kraft Macaroni & Cheese Senior Brand manager Noelle O'Meara told Mashable the tactic may be repeated if today's efforts go well. She also said the immediacy of social media has nudged marketers ever closer to real-time marketing.

Get tweeting, people!

by Steve Hall    Mar-28-11    
Topic: Agencies, Brands, Social, Television

Boycott of Adidas Called Over Ads on Graffiti Wall


The wall surrounding Warsaw Horse Racing Track is a monument to the Warsaw graffiti scene. About a mile of wall space covered with colorful graffiti. We're told it has always been an important place for the Polish hip-hop culture. While the area has been in decline over the years, it's still well respected by artists the world over.

Recently, Adidas planned to place ads on the wall and that has raised the ire of some in Poland who have called for a boycott of the brand. In its advertising, Adidas often uses graffiti imagery and though the groups claims the brand supports graffiti artists, the group is not pleased with Adidas' presence on their holy shrine to the graffiti art form, saying, "They do not care about our work and history."

The group has launched an Adisucks Facebook page and already has 23,227 supporters.

Do brands simply not get the culture? Do they not care? Or do these reactionary groups just have their panties in a twist over nothing?

by Steve Hall    Mar-28-11    
Topic: Cause, Outdoor, Social

Laundered and Orphaned Sock Society Solves Lost Sock Mystery


The spin cycle of sadness. All we are saying is give socks a chance. I'm the Johnny Appleseed of missing socks. They're like sweaters on your feet. Kumbaya, my socks. If we're not careful, there's going to be a sockpocalypse.

As a follow up to its clever debut video, LBi has launched its second Sock Loss video for GE. The new PSA is for L.O.S.S. (Laundered and Orphaned Sock Society), continue to explore the mystery behind loss socks and why there always seems to be one missing.

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by Steve Hall    Mar-23-11    
Topic: Good, Online, Social, Strange, Video

Chicken of the Sea Mermaid Given Life Through Animation


With a series on online videos and radio commercials, Chicken of the Sea is giving life to its iconic mermaid. In the videos, we see the mermaid sitting on a rock conversing with different characters and sharing the reasons why Chicken of the Sea is so great.

One video features a boy who, as children often do, continuously asks "whay" after every answer the mermaid gives until she distracts him with, well, yet another entity that isn't as real as some would have us believe.

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by Steve Hall    Mar- 7-11    
Topic: Brands, Social, Video

Charlie Sheen to Earn One Million Annually by Tweeting


Right in line with the insanity that is the Charlie Sheen Saga, the Two and a Half Men star has hooked up with Celebu-tweet company and could earn a million dollars in his first year of sponsored tweets. Of course that's a drop in the bucket compared to what he currently earns but it never hurts to have a back up plan. Especially when you're Charlie Sheen.

As you may have heard, Sheen gained a million followers in the 25 hours and 17 minutes following his opening a Twitter account.

by Steve Hall    Mar- 4-11    
Topic: Celebrity, Social

Facebook Home to Fantasy and Hookers


- Today, Herbal Essences launched the Fantasy in a Bottle contest on Facebook. Created by Saatchi & Saatchi Canada, users can select from various fantasies - such as a trip to Hawaii or maid service for a year - and get a chance to win $5000 towards it.

- The number of hookers using Facebook to advertise their services is on the rise.

- Ogilvy has apologized for a pamphlet and website offering money for body parts that was actually part of a campaign to advertise a South African horror movie.

- Some lawyers are better than others when it comes to rape.

- Into Wii? Like to spank women in short miniskirts? Like threesomes? Foursomes? Girl on girl? Then you're gonna love this Ubisoft We Dare trailer.

- Mashable has hired its own ad sales forces to be headed by former Ziff Davis VP Ken Detlet. Previously, Federated Media handled sales.

by Steve Hall    Feb-28-11    
Topic: Social

Kelly Brook is About to Explode and Needs Our Help


You of course remember the Dutch Axe commercial in which super hot angels fall from the sky to hook up with Axe wearing men, right? Well now there's a follow on to that. It seems on angel has been left behind. One very, very hot and very, very frustrated angel.

Yes. Left behind. Left writhing in a state of perpetual, hyper sexualized ecstasy. Pent up with explosive desire because she hasn't found her match. A match who can offer her much needed release from all her unrealized desire. Desire so powerful it causes her to moan with wanton abandon from the clouds above. Desire which brings her to the edge of nirvana but refuses to deliver. Desire which, if not given the chance to release itself in a flood of orgasmic delight could very well cause the world to end as we know it.

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by Steve Hall    Feb-22-11    
Topic: Celebrity, Racy, Social

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