Boycott of Adidas Called Over Ads on Graffiti Wall

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The wall surrounding Warsaw Horse Racing Track is a monument to the Warsaw graffiti scene. About a mile of wall space covered with colorful graffiti. We're told it has always been an important place for the Polish hip-hop culture. While the area has been in decline over the years, it's still well respected by artists the world over.

Recently, Adidas planned to place ads on the wall and that has raised the ire of some in Poland who have called for a boycott of the brand. In its advertising, Adidas often uses graffiti imagery and though the groups claims the brand supports graffiti artists, the group is not pleased with Adidas' presence on their holy shrine to the graffiti art form, saying, "They do not care about our work and history."

The group has launched an Adisucks Facebook page and already has 23,227 supporters.

Do brands simply not get the culture? Do they not care? Or do these reactionary groups just have their panties in a twist over nothing?

by Steve Hall    Mar-28-11    
Topic: Cause, Outdoor, Social



Laundered and Orphaned Sock Society Solves Lost Sock Mystery

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The spin cycle of sadness. All we are saying is give socks a chance. I'm the Johnny Appleseed of missing socks. They're like sweaters on your feet. Kumbaya, my socks. If we're not careful, there's going to be a sockpocalypse.

As a follow up to its clever debut video, LBi has launched its second Sock Loss video for GE. The new PSA is for L.O.S.S. (Laundered and Orphaned Sock Society), continue to explore the mystery behind loss socks and why there always seems to be one missing.

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by Steve Hall    Mar-23-11    
Topic: Good, Online, Social, Strange, Video



Chicken of the Sea Mermaid Given Life Through Animation

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With a series on online videos and radio commercials, Chicken of the Sea is giving life to its iconic mermaid. In the videos, we see the mermaid sitting on a rock conversing with different characters and sharing the reasons why Chicken of the Sea is so great.

One video features a boy who, as children often do, continuously asks "whay" after every answer the mermaid gives until she distracts him with, well, yet another entity that isn't as real as some would have us believe.

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by Steve Hall    Mar- 7-11    
Topic: Brands, Social, Video



Charlie Sheen to Earn One Million Annually by Tweeting

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Right in line with the insanity that is the Charlie Sheen Saga, the Two and a Half Men star has hooked up with Celebu-tweet company Ad.ly and could earn a million dollars in his first year of sponsored tweets. Of course that's a drop in the bucket compared to what he currently earns but it never hurts to have a back up plan. Especially when you're Charlie Sheen.

As you may have heard, Sheen gained a million followers in the 25 hours and 17 minutes following his opening a Twitter account.

by Steve Hall    Mar- 4-11    
Topic: Celebrity, Social



Facebook Home to Fantasy and Hookers

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- Today, Herbal Essences launched the Fantasy in a Bottle contest on Facebook. Created by Saatchi & Saatchi Canada, users can select from various fantasies - such as a trip to Hawaii or maid service for a year - and get a chance to win $5000 towards it.

- The number of hookers using Facebook to advertise their services is on the rise.

- Ogilvy has apologized for a pamphlet and website offering money for body parts that was actually part of a campaign to advertise a South African horror movie.

- Some lawyers are better than others when it comes to rape.

- Into Wii? Like to spank women in short miniskirts? Like threesomes? Foursomes? Girl on girl? Then you're gonna love this Ubisoft We Dare trailer.

- Mashable has hired its own ad sales forces to be headed by former Ziff Davis VP Ken Detlet. Previously, Federated Media handled sales.

by Steve Hall    Feb-28-11    
Topic: Social



Kelly Brook is About to Explode and Needs Our Help

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You of course remember the Dutch Axe commercial in which super hot angels fall from the sky to hook up with Axe wearing men, right? Well now there's a follow on to that. It seems on angel has been left behind. One very, very hot and very, very frustrated angel.

Yes. Left behind. Left writhing in a state of perpetual, hyper sexualized ecstasy. Pent up with explosive desire because she hasn't found her match. A match who can offer her much needed release from all her unrealized desire. Desire so powerful it causes her to moan with wanton abandon from the clouds above. Desire which brings her to the edge of nirvana but refuses to deliver. Desire which, if not given the chance to release itself in a flood of orgasmic delight could very well cause the world to end as we know it.

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by Steve Hall    Feb-22-11    
Topic: Celebrity, Racy, Social



Social Media Fail: Homesense Facebook Fans Referred to 800 Number

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When Canadian home apparel retailer HomeSense decided to sell posters depicting images of old Gold Dust ads in which two black children are seen cleaning, a fan posted pictures of them on the Homesense Facebook page. Along with the image, the fan wrote, "I realize that recreating old advertising and media is an art form but this goes far beyond that, in my opinion."

Quite humorously...and idiotically, HomeSense responded with the comment, "Please contact Customer Service at 1-800-646-9466 for more information."

Quite predictably, commenters lambasted the brand for its complete mis-understanding of social media communication. Commenter Elizabeth Laurin Kells wrote, "If you are going to use this site to represent your company you need to do something about issues and not just pass out a standard customer service number."

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by Steve Hall    Feb-21-11    
Topic: Bad, Brands, Social



Dog Owners Would Rather Kiss Their Dog Than Their Spouse

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OK, this borders on gross. But to each their own. To hype Dogbook, a Facebook application with 3.5 million users, Dogbook Founder Geoffrey Roche (of Lowe Roche Toronto) and Tyler Williams of Eye of the Storm Pictures created a video which shares a view factoids.

- 67% of dog owners would rather kiss their dog than their spouse.

- 75% of dog owners say this year their dog is going to be their Valentine.

- 89% of dog owners say their dog loves them more than their spouse.

- 97% of dog owners would rather spend a sunny afternoon in the park with their dog than with Justin Bieber.

Check out all the slurpy love here or below.

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by Steve Hall    Feb-10-11    
Topic: Social, Video



Alka-Seltzer Celebrates Embarrassing Moments With Facebook Contest

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We all have one of those stories. You know, the one where a simple miscommunication turns into something strange, embarrassing or hilarious. Enter Alka-Seltzer, the familiar plop, plop/fizz, fizz brand that wants us to know that while it's all well and good to tell hilarious stories, those stories can lead to a certain degree of heartburn, upset stomach or headache.

Acknowledging both the joy is telling and hearing about these stories as well as the reactions they can cause, the brand, today, announced the launch of its Said/Heard Mishaps Contest on Facebook. The contest gives entrants the opportunity to share their miscommunication experiences for a chance to win big.

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by Steve Hall    Feb- 3-11    
Topic: Social



'Old Farts' Take Over Social Media

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People over 65 are adopting Facebook faster than any other age group. That's the message in this video from the AARP. Additional statistics include the fact 6.5 million of those 65+ joined in May 2010 alone. Less surprising is the fact the fastest growing age group on Twitter is 35-49 year olds. Add to this the fastest growing group on Match.com is over 50.

Overall, 47 percent of 50-64 year olds are using social media; an 88 percent growth from 2009. The takeaway? It's the same takeaway no one in this youth-obsessed advertising business has ever listened to. There's a lot of "old people" out there and they have a lot of money to spend. The trouble is, there's a mentality in the advertising business that it's just "not cool" to create advertising for "old people" because, at least according to those in the business, "old people" aren't cool.

In addition to the fact "cool" is largely irrelevant, this line of thinking is ridiculous and illogical but as long as the hallways of ad agencies are primarily staffed with those aged 25-34, it's quite likely nothing is ever going to change.

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by Steve Hall    Feb- 3-11    
Topic: Research, Social










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