People over 65 are adopting Facebook faster than any other age group. That's the message in this video from the AARP. Additional statistics include the fact 6.5 million of those 65+ joined in May 2010 alone. Less surprising is the fact the fastest growing age group on Twitter is 35-49 year olds. Add to this the fastest growing group on Match.com is over 50.
Overall, 47 percent of 50-64 year olds are using social media; an 88 percent growth from 2009. The takeaway? It's the same takeaway no one in this youth-obsessed advertising business has ever listened to. There's a lot of "old people" out there and they have a lot of money to spend. The trouble is, there's a mentality in the advertising business that it's just "not cool" to create advertising for "old people" because, at least according to those in the business, "old people" aren't cool.
In addition to the fact "cool" is largely irrelevant, this line of thinking is ridiculous and illogical but as long as the hallways of ad agencies are primarily staffed with those aged 25-34, it's quite likely nothing is ever going to change.
SocialFresh, an organization that hosts social media conferences and other events, has launched InvestInSocial, a directory of social media companies and resources. The genesis of the site was the proliferation of comments thanking SocialFresh Founder Jason Keath for mentioning companies in his blog posts.
The site, currently in public beta, will list agencies, vendors and consultants that offer various social media services. Currently, rankings are based upon the completeness of a company's profile.
During the private beta period which began three weeks ago, 72 companies have listed themselves including Edelman Digital, Porter Novelli, 360i, Cake, Klout, Dachis Group, C.C. Chapman and Convince & Convert.
For Johnson& Johnson's Pepcid AC, Barbarian Group, along with JWT New York, has launched Max My Dream, a site which transforms a visitor's dreams into an animated experience that can be shared. To do so, the agency built a custom language processor capable of recognizing more than 16 thousand keywords and how they relate to one another.
Much like the agency's famed Subvervient Chicken it created for Burger King, a visitor simply responds to the phrase, "I dreamed that...," and waits for the dream to be transformed into an animation. Some interpretations are better than others.
Footwear brand Sorel is all over Park City this week for Sundance with a program that lets people go on a virtual scavenger hunt through augmented reality, QR codes and Facebook to win some boots, hats and other items from Sorel's Fall 2010 collection. Winners will also gain access to VIP-only areas in Park City during the festival.
In a partnership with GoldRun, Sorel is using an augmented reality mobile application to host the virtual scavenger hunt, during the first six days of the festival. Ten virtual Sorel bears will be placed in high traffic areas around Park City. The GoldRun app allows people to track down, interact with and collect the virtual Sorel bears. People who pose with the Sorel bear can email a picture via the app for a chance to win Sorel boots, access to VIP-only events, including Sorel Happy Hours, and other prizes.
We love Lacta chocolate. Well, their advertising at least. Sadly, we've never tasted the stuff but but they do know how to tell a story. With long form advertising including the IAB MIXX Award winning Love at First and Love in Action, the brand celebrates love and has caused those in Greece to identify the stuff with true love.
- Katie Holmes is the new face of Ann Taylor.
- Katy Perry is heading to Palo Alto to visit Facebook. Who knows why and who really cares. But if you do, tune in to Facebook Live January 19 at 2:30PM PST to see what it's all about.
- Need interns? Well, that's what Twitter is for according to Campbell Mithun.
- The backstory on why Carmax bought two spots in the Super Bowl.
- An ARG. For a feature film. Coming out in early 2011. Check it out. If you care.
- GoDaddy plans to unveil a new GoDaddy girl in one of their Super Bowl commercials. CEO Bob Parsons claims it will be a big surprise to all. We wait with baited breath.
Carnival Cruise Lines has launched a new social media campaign which asks people to submit to the brand's Facebook page their "Didja Ever" firsts. Carnival is collecting the top 100 Firsts and will award some of them cruise vacations and other activities.
"The 'Didja Ever' campaign is all about sharing and fulfilling firsts, so Carnival's page on Facebook made perfect sense to be our home base for people to share, track and cheer others on," said Roger Baldacci, EVP, Executive Creative Director of Arnold Worldwide, the advertising agency that developed the campaign with Carnival. "We're bringing elements of the participatory fun experienced by guests on Carnival's vessels to anyone who wants to build a list of things they've always wished to do and maybe get a little help to make it happen."
To promote participation, television spots will air network daytime and primetime.
Brooklyn, NY creative agency Big Spaceship has launched Corpsify, which, we are told, is a social design experience created by the agency to get artists, creatives, illustrators and others in the internet community to produce original, collaborative, fun works of art.
Corpsify allows three different users to collectively create a digital drawing without knowing what the other users have drawn. A user starts the first portion of a drawing with a set of drawing tools. They then invite others to add to the drawing based on cues revealed from the original artist. When complete, the drawing can be shared or uploaded to the Corpsify gallery.
To help generate interest in Corpsify, Big Spaceship is inviting artists and the creative community to come together to create collaborations that will be archived online for all to see with the best featured in a public display.
Feeling creative? Then head over to Corpsify and get drawing.
Yesterday, Austin-based Dachis Group announced the acquisition of Powered Inc. which recently rolled together StepChange, Drillteam and Crayon. Dachis Groups, which bills itself as the world's largest social business consultancy. The acquisition will create an international presence in ten cities across five countries with a total head count of 220 and it will make the organization the largest Facebook preferred developer.
Microsoft has hooked up with Diddy for an IZEA promotion called 12 Days of Tag that will donate $50,000 to charity over the course of 12 days. Each day, Diddy will tweet links to Microsoft Tags that relate to a charity. The charity with the most scans at the end of the day will receive the donation. Charities currently vying for a $10,000 donation include Doctors Without Borders, United Way and Greenpeace.
Check out Diddy's explanation of the campaign and download the tag smartphone app here to participate.