Adrants and AdPulp Get the Love From Julia Roy

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OMG! It's like viewing one of those personalized "this is really me" Yahoo profile pictures back in the day! Julia Roy from Undercurrent liked the fact Adrants and AdPulp took note of her agency's new website and she hearted us with a cute sign pic. We love the love, Julia.

Oh, and in case I didn't mention it, Julia and I have the coolest glasses.

by Steve Hall    Apr-26-08    
Topic: Social



Social Media Lover Offers Perspective on Facebook Chat

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Sarah Hutton, a writer for Our American Shelf Life and a contributor here on Adrants was featured in a video, shot by Amanda Mooney (also an ASL writer and Adrants contributor) about Facebook chat.

Sarah tells the story about how she like to stay in touch (stalk?) with a friend abroad using Facebook chat because her friend is never on AIM or iChat. She also offers perspective on chat, friending and social media in general.

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by Steve Hall    Apr-25-08    
Topic: Opinion, Social, Trends and Culture



Company 81 Cheerleaders Want to Play With You

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"Don't you want to play with us," asks one of the Squad 81 cheerleaders whose mission it is to, apparently, help sell clothes for Company 81. The sweepstakes section of the site asks "Want these girls in your closet?" And the Send a Cheer Section asks, "Know someone who needs a little pick me up?" Witty. Well, yes, yes...and yes. Of course! Playing with cheerleaders, stuffing them into the bedroom closet and getting an...um...pick me up does sound like a lot of fun. I'm in. You?

by Steve Hall    Apr-25-08    
Topic: Online, Racy, Social, Viral



Ford Logo Has Sex, Social Unsiloed, Ads Sold, Lois Exhibits

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- Here's another one of those logos with questionably sexual imagery. At least accoriding to the Adrants reader who sent it in.

- Alisa says we should drop the term "social media" arguing the entire internet is social and therefore there's no need to create yet another buzz word so that a silo can be erected around it.

- Yet another site on which creative ideas and concepts can be purchased. This time, it's in Japan.

- On Friday, you can catch ad legend George Lois' exhibit at the Museum of Modern Art in New York

- The 49th Annual Clio Awards and Festival along with ihaveanidea, has announced the 12 finalists under 30 years old who will compete in the 2008 Clio Future Gold | Young Creatives Program.

by Steve Hall    Apr-24-08    
Topic: Brands, Social



Still Relevant MySpace Debuts Profile Tool for Marketers

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Deep Focus is the sole beta partner with MySpace using the social networks new self-service platform which allows marketers to easily create and manage branded pages within the network.Writing on his blog, Deep Focus' Ian Schafer was surprised at commentary given to Advertising Age from other advertising executives who have basically written off MySpace.

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by Steve Hall    Apr-21-08    
Topic: Online, Opinion, Social, Trends and Culture



Flickr Users Protest Video, iJustine Says Quit Being A Btchr

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What the hell? Flickr decides to make it possible for users to upload videos along with their photos and what do some people do? That's right. They bitch, complaining Flickr is only for photos as if people who take and look at pictures NEVER, EVER, EVER take or watch videos. WTF? Justine tells all the video mimbys to quit being Bitchrs.

by Steve Hall    Apr- 9-08    
Topic: Social, Strange, Video



Adrants Adds Staff, Serves Up Social Media Savvy

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Adrants is pleased to announce the addition of a squad of writers who will join Angela and me to bring you more of what you've come to love. Five social media junkies who all met at Emerson College in Boston and now work/intern at Schneider Associates will contribute to Adrants on a semi-regular basis.

Each will bring their own flavor of editorial prowess to Adrants. Mostly, they'll focus on the proliferation of social media and what that means both to people who have embedded themselves within the increasing social aspects of online life and to marketers trying to reach this hyper-connected, digitally-distributed, socially-savvy crowd.

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by Steve Hall    Apr- 9-08    
Topic: Announcements, Social



OMG! Degree Wants to be Your BFF!

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Ten years after it would have been, perhaps, at least a tiny bit OK, there seems to be a sudden onslaught of marketers becoming BFFs with txt and chat-speak. From McDonald's with its coy use of "R U Ready" copy to AT&T's subtitled conversation between mom and daughter to Frito-Lay's failed gt2kno jack, everyone wants in on teen chat slang.

If that weren't enough, Unilever has launched a campiagn called Degree Girl OMG! featuring Disney Channel's High School Musical star Ashley Tisdale complete with the solicitation of shadenfruede-like OMG moments...which, if the moment is OMG enough, could get you a visit with Tisdale herself.

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by Steve Hall    Apr- 8-08    
Topic: Bad, Good, Online, Social



Social Media Kicks the Ass of Old Media

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Who's This Pompous Idiot?

Want to hear an interesting conversation about social media and it's impact on marketing, advertising, public relations and journalism? Want to know how the role of public relations is changing in the world of public relations? Want to explore the differences in mentality between new media and old? Want to now whether or not it's sinful to publish a story before every last detail of the story is known? Want to know why readers, who are now commenters, are so important to the whole of the story? Then give this podcast a listen.

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by Steve Hall    Apr- 7-08    
Topic: Opinion, Social, Trends and Culture



Twitter Will Trump Facebook

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Writing on Entrecard Graham Langdon makes the argument Twitter will be bigger than Facebook. He's right. Twitter is many things but it lacks the baggage and some of the "creepy" aspects of Facebook. All within 140 characters, Twitter is IM, email, mobile app, chat room, focus group, news source, a wall on which to bounce ideas, a research resource, presence indicator.

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by Steve Hall    Apr- 7-08    
Topic: Opinion, Social










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