National Geographic Wins Three Ellies, Y&R Mails, Social Media Whitepapered


- National Geographic hauled in three Ellies at the National Magazine Awards with The New Yorker and New York each getting one.

- PJA Advertising + Marketing is hosting Portfolio Night in Boston on May 8th at District.

- For some reason, some Y&R types created a Facebook group based on some big "reply all" email chain. Beyond that, it's totally unclear what the hell this is all about or why anyone would care.

- smashLAB has crafted a white paper on social media designed to be a primer for those clients who look at you with a blank stare when you utter the words "social media" in a meeting.

- Want on of those Flip video cameras all the cool kids have? Head over to Budget's Flip for Budget contest. Be sure to check out the rejected videos from Budget employees.

by Steve Hall    May- 2-08    
Topic: Agencies, Magazine, Research, Social

GoDaddy Diggs, Pix Clicked, Draft/FCB Boxes, Twitter Discussed


-The boys at Diggnation Live had their way with the GoDaddy Girl last night. Or, rather, she had her way with them.

- PIXSTA, a UK-based company, launched an image-based online ad network which lets people click on various things in an image returning search results based on the object clicked.

- Draft/FCB Italy is moving and they've created a video to celebrate. George Parker doesn't like it but hey, it's better than looking at the faces of all that Draft/FCB ugliness, right? Kidding.

- During my dinner with the American Shelf Life crew in Boston last week, we discussed Twitter and the brands that are getting on board. Hear the good, the bad and the ugly.

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by Steve Hall    May- 1-08    
Topic: Agencies, Industry Events, Online, Social

Life Would be Very Strange if Facebook Interaction Was Real World


Here's is an absolutely perfect (and hilarious) representation of what real life would be like if everyone acted the way they do when they use Facebook. Scary, Very scary. The video comes from the UK comedy group, Idiots of Ants. Earlier, the group had fun spoofing the debut of Facebook News Feed feature.

by Steve Hall    May- 1-08    
Topic: Good, Social, Spoofs, Strange

Not That You'd Know But Facebook's MorphMonkey Has Chlamydia


AdFreak reports The American Social Health Association is using...what media to educate people about the STD Chlamydia with a Facebook application, MorphMonkey. Created by Duval Guillaume, the application, lets people create love children by combining their images with a friend's.

In a bit of reverse nastiness, the campaign's tagline is "spread it to beat it."

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by Steve Hall    May- 1-08    
Topic: Games, Online, Opinion, Social, Strange

From Gopher to Twitter, the Internet Fuels Socialization


Before the Barbarian Group VIP party which followed the ROFLcon conference held last Friday and Saturday at Cambridge's MIT, the crew from Our American Shelf Life, Amanda Mooney, Amy Yen, Sarah Hutton, Will Wheeler, laura Nelson, Maria Garcia and Patrick Richardson along with myself, met for dinner at Boston's Sonsie restaurant on Newbury Street.


Between sips of martinis, bites of salmon and appetizer goodness, there was talk of Facebook, Twitter, the origin of Adrants, MySpace angles and why social media really isn't anything more than a shift in the way people use readily available media to interact with others. All of which you will soon see on video.

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by Steve Hall    Apr-27-08    
Topic: Opinion, Social, Trends and Culture

Adrants and AdPulp Get the Love From Julia Roy


OMG! It's like viewing one of those personalized "this is really me" Yahoo profile pictures back in the day! Julia Roy from Undercurrent liked the fact Adrants and AdPulp took note of her agency's new website and she hearted us with a cute sign pic. We love the love, Julia.

Oh, and in case I didn't mention it, Julia and I have the coolest glasses.

by Steve Hall    Apr-26-08    
Topic: Social

Social Media Lover Offers Perspective on Facebook Chat


Sarah Hutton, a writer for Our American Shelf Life and a contributor here on Adrants was featured in a video, shot by Amanda Mooney (also an ASL writer and Adrants contributor) about Facebook chat.

Sarah tells the story about how she like to stay in touch (stalk?) with a friend abroad using Facebook chat because her friend is never on AIM or iChat. She also offers perspective on chat, friending and social media in general.

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by Steve Hall    Apr-25-08    
Topic: Opinion, Social, Trends and Culture

Company 81 Cheerleaders Want to Play With You


"Don't you want to play with us," asks one of the Squad 81 cheerleaders whose mission it is to, apparently, help sell clothes for Company 81. The sweepstakes section of the site asks "Want these girls in your closet?" And the Send a Cheer Section asks, "Know someone who needs a little pick me up?" Witty. Well, yes, yes...and yes. Of course! Playing with cheerleaders, stuffing them into the bedroom closet and getting me up does sound like a lot of fun. I'm in. You?

by Steve Hall    Apr-25-08    
Topic: Online, Racy, Social, Viral

Ford Logo Has Sex, Social Unsiloed, Ads Sold, Lois Exhibits


- Here's another one of those logos with questionably sexual imagery. At least accoriding to the Adrants reader who sent it in.

- Alisa says we should drop the term "social media" arguing the entire internet is social and therefore there's no need to create yet another buzz word so that a silo can be erected around it.

- Yet another site on which creative ideas and concepts can be purchased. This time, it's in Japan.

- On Friday, you can catch ad legend George Lois' exhibit at the Museum of Modern Art in New York

- The 49th Annual Clio Awards and Festival along with ihaveanidea, has announced the 12 finalists under 30 years old who will compete in the 2008 Clio Future Gold | Young Creatives Program.

by Steve Hall    Apr-24-08    
Topic: Brands, Social

Still Relevant MySpace Debuts Profile Tool for Marketers


Deep Focus is the sole beta partner with MySpace using the social networks new self-service platform which allows marketers to easily create and manage branded pages within the network.Writing on his blog, Deep Focus' Ian Schafer was surprised at commentary given to Advertising Age from other advertising executives who have basically written off MySpace.

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by Steve Hall    Apr-21-08    
Topic: Online, Opinion, Social, Trends and Culture

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