Showtime did it to promote Dexter. Now Universal Motown is doing it to promote Ashanti's new CD. Like the Dexter promotion, which allowed people to send customized messages that appeared to be news reports of the recipient's death by serial murder.
In the Ashanti promotion, a customized news report can be created and sent to a friend. In the report, it's noted recent murders are linked to Ashanti's new single, "The Way That I Love You," which is about how a woman gets revenge on a cheating boyfriend
Yawn. Oh, sorry. There's nothing to yawn about Ashanti. Sorry.
Photrade, a free photography website, has launched in beta. With a host of features, Photrade, adds a level of commerce to what sites like Flickr provide. All the Flickr-like features are in abundance on Photrade but layered on top are tools which allow photographers to "share, protect and make money" from their uploaded photography.
Like a mashup between a social photography site and a stock photography site, Photrade helps photographers and those in need of photography do business together. On top of that, an advertising system allows photographers to make money anytime their photos are viewed.
Perhaps it's the Web 2.0 version of a stock photography house.
Working with The Advance Guard and Linkstorm. Coke has launched Coke Tags, a widget and Facebook application, currently in beta, which lets people aggregate various forms of content and share it by placing the widget on their Facebook page, blog and OpenSocial social networking sites.
The Coke Tag, apart from the obvious promotion of Coke is also promoting we8, "an artistic and cultural exchange, uniting eight of China's most exciting artists and design firms with eight of the West's most progressive musicians to design a vision and soundtrack that celebrates the infinite possibilities that await when the doors are flung open between East and West."
When Ben Relles created Barely Political and hired Amber Lee Ettinger to play the role of Obama Girl, it was little more than a fun little one-off that no one thought would rise to the level of popularity it did. Month after month, Obama Girl videos appeared and month after month, Obama, himself, kept winning primaries moving closer and closer to a potential seat in the White House as out next President.
Apparently in the works for over six months, ZobZee promises to be the the killer social app which will put Twitter out of its misery and lend some order to the insanity that is FriendFeed. ZobZee's premise? Why type when you can just think your social inanities and have them automatically shared with the world?
Video blogebrity HappySlip has deleted her MySpace profile, including over 34,000 friends, because AdSense repeatedly populated her page with ads soliciting Filipina women.
Women are among the Philippines' most profitable exports. If you plan to do heavy Filipino-oriented blogging, expect to see a few shady sites in surrounding AdSense boxes.
See more ads here. Sponsored messages for girl-peddling sites also appeared prominently during HappySlip's Philippine tourism promotion.
Deep Focus CEO and avid Twitter user Ian Schafer is, as an experiment, auctioning off sponsorship of his Twitter profile and feed. The sponsorship will consist of a branded background image and the replacement of his icon with an image of the brand's choice.
Shafer has set the starting bid at $400. Let's do some math. $400 for one month. Schafer has 377 followers. He tweets 8-10 times per day. If we assume those days to be weekdays, that's about 200 tweets per month (10 tweets X 20 days). Using old-school metrics, the sponsorship will deliver 3,770 impression per day or 75,400 per month. Matching that to the $400 cost nets a CPM of $5.31.
This is too perfect not to share. Four years ago, I was peer pressured into joining Facebook. Now, I'm totally hooked but immediately following graduation, I was sent the following group invite from a classmate:
Group Name: peace out facebook
Group Description: "Well I am all grown up and graduated and I think it is time to leave this whack ass marketing tool behind me. I will be a slave no longer. In a day or two once I collect any pictures or correspondence off my account I might be wanting I will be leaving Facebook behind forever. So say your goodbyes!"
Writing on his blog, PR Squared, SHIFT Communications Principal, Todd Defren, in reaction to a comment Rohit Bhargava made during a panel at NewComm Forum, explains what he'd do if he had a million dollars to spend on a campaign heavily focused on social media.
While Rohit expressed concern over the ability to affix ROI metrics to a social media campaign (in comments, Rohit clarifies the concern was for the ability to scale, not the ability to measure), Todd argues measurements can be made and outlined a few tactics he might employ were he to be handed a million to spend.
Back in the day, if you wanted a ride home from college for the holidays, you'd slap up your request up on a bulletin board somewhere around campus or check that same billboard for those already heading in your direction. That's "so yesterday" as one Disney pop starlet used to sing. Now, we have Web2.0-friendly PickupPal.