During Blogworld Expo in Las Vegas a couple weeks ago, author and speaker Brian Solis sat down with Ford's social media guy, Scott Monty, to interview him about the recent introduction of the new Ford Explorer, a program that took the vehicle to the people versus the more traditional automotive journalist reveal approach.
The program, which included an eight-city vehicle tour and an integrated banner/Facebook campaign resulted in a 1.5 times increase (compared to in Build and Price, the process by which a person can build and price a customized vehicle online.
Also discussed was the introduction of the Ford Focus and the Focus Rally America, a program which gives six cars to six teams of two people and sets them off on an Amazing Race/Hulu co-sponsored race that will result in the winning team getting $100,000 and the ability to give away ten Ford Focus's to people who helped them along their journey.
Check out the full interview here or below.
Protesting Meg Whitman's stance on healthcare, medical record privacy and her general lack of political experience, the California Nurses Association has unleashed Queen Meg, part of a "sabotage bus tour" running up to California's Nov. 2 election. The Queen med Bus Tour will follow Meg Whitman along her campaign stops across Southern California.Nurses from the Los Angeles area will join the protest.
In addition to the tour, the California Nurses Association has launched a social media campaign using Facebook, Twitter and YouTube.
Hahahahaha! here's an absolutely pointless spoof of Foursquare called Fartsquare.Yes, it's completely juvenile and devoid of any socially redeeming qualities. Then again, one of the top selling apps in The App Store is iFart. You can never get enough bathroom humor.
Here's an interesting way to fund a film. Remember Lemonade: The Movie? It was about how a group of people dealt with life after layoff. How they pulled up their proverbial bootstraps and got their shit together. Created and directed by Erik Proulx, the film turned out to be a popular documentary success.
Now Erik has taken his directorial skills to Detroit where he is filming a documentary on that city and how several people have risen from the wrath and devastation that city has endured. To fund the film, he's selling every frame of the film. One dollar buys a frame. $24 buys one second. And $1,440 buys a minute. In the 90 minute feature, there will be 129,600 frames. Upwards of 7,000 have sold to date. Everyone who buys a frame or more will be listed in the credits. And Erik tells us this will land buyers in IMDB's database as official producers of the film.
If you can, support the work. If you've seen Lemonade: The Movie, you know the work will be stellar and the cause worthy. Details are here.
Former Spice Girl Victoria Beckham has enlisted the help of her husband, David, to help her sell a new line of sunglasses she is marketing. She's taken a picture of David wearing a pair of the new glasses, posted it to yfrog and tweeted it.
Nothing like leveraging you hot husband for financial gain. But, hey, we'd all do it if our significant others were as good-looking and as famous as David, right?
In a stunt that spelled out "Sign the Autism Bill," several BBDO staffers successfully letter bombed New York Governor David Paterson's Facebook page. Apparently, they want the Governor to act on the bill. To accomplish the stunt, BBDO employees Jeff Greenspan, Chris Baker and Danny Adrain out together a site called Letter Bombing with instructions on how to letter bomb any Facebook page.
Nice idea, guys.
During the recent Blogworld Expo in Las Vegas, SocialFresh Founder Jason Keath led a panel entitled How to Hire A Social Media Company. On the panel were Edelman's David Armano, Ignite Social Media's Jim Tobin and Digital Dads' C.C. Chapman. Out of the panel, emerged tips for brands (and even agencies) looking for social media expertise.
At a panel held during the recent Blogworld Expo in Las Vegas, ten tips for crisis management in social media emerged. Led by Powered Director of Strategy Valeria Maltoni, the three panelists, Proff Integrated Communications Managing DIrector Dallas Lawrence, Holtz Communication + Technology Founder Shel Holtz and Ford's head of social media Scott Monty shared their views on crisis management in social media.
During a recent BlogWorld Expo panel led by AdFreak's David Griner called Like it or Spike it, several traits emerged for successful social media campaigns:
1. Be authentic. In this medium, platitudes don't work.
2. Make it brainlessly easy for people to participate. Don't make people jump through too many hoops.
3. Make sure there is a clear and concise call to action. Too many brands are unclear in their explanation of how people should participate.
4. Avoid blatant self promotion within the campaign.
New York agency Breakfast created a "trackable experience" for Conan O'Brien's blimp. For the blimp's tour of the Eastern seaboard during the month of October, Breakfast made it possible for people to check in on Foursquare when they saw the blimp fly overhead. Doing so would garner the Foursquare user the Conan Blimpspotter Badge. You can track the blimp's location here.