Crowdsourcing A Speedy and Cheap Path to Creativity

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Aside from the fact many sessions at Cannes are simply veiled commercials for the brands and agencies that host them or an excuse to have a celebrity on the panel, Mofilm's panel, Can Crowdsourcing Build Big Brands?, offered up a semi-amusing point from Jesse Eisenberg (Celebrity. Check) who likened ad agencies to Hollywood's large, disparate and convoluted studio system and independent film making to Mofilm (celebrity endorsement?)

Nothing like slamming the infrastructure that forms the lion's share of the Cannes Lions Festival. But, hey, Eisenberg is right. The Holy Trinity of Omnicon, Publicis and WPP are big, bloated and slow moving. Which is probably why all kinds of people are all over crowdsourcing, the topic Mofilm's panel today.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun-22-11    
Topic: Industry Events, Social



Cokes Urges People to Recycle With Facebook Places

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This work from Israeli agency E-dologic for Coke is simultaneously brilliant and a sad indicator the obsession with "checking in" has gone overboard. The agency added 10,000 recycling bin locations to Facebook Places. The goal, of course, was to capitalize on people's obsession with checking in to every last known location on earth. Oh, and to leverage that obsession to get people to recycle their Coke bottles as well.

Apparently, it worked. Or at least that's what the agency's video overview of the project would have us believe.

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by Steve Hall    Jun-16-11    
Topic: Social



Pigs Can't Fly But They Can Dance

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They've always said pigs can't fly, but who knew they could dance? Piggly Wiggly Carolina Co. asked its Facebook Likers to vote for which music video "moves" they wanted to see mascot Mr. Pig perform to celebrate reaching 25,000 Likers.

Choosing from Macarena, Mr. Roboto, Cha Cha Slide, Thriller, Cotton Eye Joe and Single Ladies, Single Ladies garnered the most votes and Mr. Pig took to the dance floor to show his moves. Rawle Murdy created the contest for Piggly Wiggly Carolina Co.

by Steve Hall    Jun-15-11    
Topic: Social



Brand Loyalty Programs Extended to Social Media With SocialRewards

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If you are a travel brand, you may want to check out SocialRewards, a new social media-based loyalty program that allows brands to award those who make mention of the brand on Twitter and Facebook. Less like a pay per tweet program and more like your typical offline loyalty program, brands award points to people based on a sliding scale.

For example, five points are earned for making a mention but up to 250 points are awarded if the mention leads to a booking at the destination. Accumulated points lead to awards such as discounts or free stays.

Using a tracking mechanism, SocialRewards charges brands ten cents per engagement which is defined as a click, retweet, reply or Like.

by Steve Hall    Jun-13-11    
Topic: Promotions, Social



Soleil Moon Frye On What To Do With 1.5 Million Twitter Followers

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Here's a video of Soleil Moon Frye at Digitas' The NewFront talking about being a mom, getting into social media, how it's changed her life and what in the world to do with all those Twitter followers.

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by Steve Hall    Jun-10-11    
Topic: Celebrity, Industry Events, Social



Story Telling the New Way to Market

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At Digitas' The NewFront, Federated Media's John Battelle led a panel that addressed the importance of story telling, content that engages and strikes a cord and the importance of community.

GE's Beth Comstock discussed the brand's Ecomagination campaign which invited people into the brand and asked them to be creative with the brand.

Battelle highlighted the fact brands are not good at listening. They still think they can pull out the bullhorn and just tell consumers what to do.

Addressing the concern over brand's creating content and the potentially biased nature of that content, SAP's Susan Popper said brands simply need to disclose the origin of the content. Consumers will be able to discern for themselves how biased or non-biased the content is.

AMEX's Susan Sobbott said Publishing is difficult and expensive bit if you are not doing it as your primary source of revenue it can, in fact, be of benefit to a marketer.

Here's Battelle's on take on the panel...and his six hours sitting on the tarmac at JFK.

by Steve Hall    Jun-10-11    
Topic: Industry Events, Publishing, Social



Social Media is a Dangerous Place For Some

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In an Internet Week panel entitled Financial Services & Social Media - Strategies and Tools for Managing Compliance Risk, issues no one wants to addressed were front and center.

If you are in financial services and considering any social media initiatives, this panel would make you run screaming from the room and never want to think of social media again. Bottom line: if you publish in a regulated industry, you are regulated by SEC, FINRA, FDA, etc. You have to understand that the playbook is not yet written regarding social media compliance. There are good practices, not yet best practices. It's a potential minefield. This session was practically a long list of "don'ts".

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Policy, Social



Foursquare is the New Pulse of America

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USA Today is running a series called the Pulse of America all throughout Internet Week on the AOL Stage. Today's featured speaker was Dennis Crowley, Co-Founder & CEO of Foursquare, a location based services application. Foursquare has been on a steep incline since its launch last year, and is nearing 10 million users (maybe even within the week, says Crowley).

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Social



will.i.am, a Perfect Marriage of Brand, Entertainment, Technology

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Anticipation mounted as the schedule moved to the last session before the lunch break on the second day of the Conversational Marketing Summit held in New York during Internet Week. With the guest speaker stuck in traffic on Broadway and 46th St, moderator John Battelle skillfully switched gears to a figurative tap dance of music video footage. Not a moment too soon, will.i.am, in New York for a benefit concert in Central Park, made his way to the CM conference stage at the Hudson Theater.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Celebrity, Social



Mobile, Social Integral to TV Audience Engagement

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In an Internet Week panel led by Gloto Co-Founder and CEO Eric Con along with panelists Telemundo Director of Emerging Business Francisco Rivera, Syfy VP of Operations Shara Zoll and USA Networks Director of Emerging Platforms James Kolstad, it became clear both mobile and social play an important role in engaging TV audiences

Mobile and Social have been great tools for networks to re-engage their audiences. Telemundo, which focuses on Hispanic audiences, has used mobile very effectively. The demographics are interesting: Hispanic viewers have low ownership of computers but 45% have smartphones and a high percentage have email. Mobile has become crucial for them to engage their public.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Mobile/Wireless, Social








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