Ads Drop Imus for 'Nappy-Headed Hos' Crack


After calling lady members of the Rutgers basketball team "nappy-headed hos" and "jigaboos" last week, advertisers dropped "Imus in the Morning" like the man was in flames. The list of the departed is long and includes P&G, AmEx, GM and Staples.

The displeased knights of valor at MSNBC dropped its simulcast of the CBS Radio show shortly thereafter, attributing the decision to maintaining integrity and not to the Arctic chill generated by pissed-off household brands.

What to expect from a guy who looks (and sometimes sounds!) like a Civil War relic? Sirius, you've just won yourself a new high-profile deejay.

by Angela Natividad    Apr-11-07    
Topic: Social, Television

Sloggi Shares the Lingerie Love, Lets You Choose Ass, Make Billboard

Fresh Creation tips us to yet another bit of salacious ad fun. If you've got time to waste and want to stare it thong-clad Sloggi models while making your own billboard with the Sloggi Billboard Director, have at it. Famous for their banned billboards and propensity to show as much ass as often as possible, the lingerie maker is now letting everyone in on the fun having. After all, why should art directors and photographers be the only ons to stare at ass all day long?

by Steve Hall    Apr-11-07    
Topic: Consumer Created, Online, Racy, Social

New Social Networking Site Victim of Boston-Style Marketing Stunt


Not that we need another but if you feel you simply don't have enough online personas, there's another place for you to place one, B4class. Created by 18-year old North Quicy, MA resident Sofia Loginova, the site's unfortunate claim to fame, to the chagrin of Loginova, will now be yet another Boston-based marketing stunt gone wrong even though Loginova had nothing to do with it. This morning, unattended backpacks were found in Newton North High School which prompted a Aqua Teen Hunger Force-style lock down until it was determined the backpacks contained only promotional references to Loginova's B4class.

more »

by Steve Hall    Apr- 9-07    
Topic: Guerilla, Social

Doe-Eyed Kashmir Kids Gaze Longingly Out of Grocer Freezers


The people of Norway get a surprising little treat in the frozen section of their local grocery stores. This strategically-placed UNICEF poster is meant to raise awareness about the sub-zero living conditions of poor children in Kashmir. Copy reads, "The children of Kashmir are freezing" and the concept belongs to Dinamo Reklamebyra of Oslo, Norway.

We think the campaign is borderline clever but doubt it will inspire much emo checkbook-busting. At best it may just make Norwegian moms think twice about getting frozen pizza.

by Angela Natividad    Apr- 9-07    
Topic: Poster, Social

10-Year-Old Susie Flynn Petitions for POTUS


Tired of lies, bored with Nader and irritated by the '08 POTUS-race-cum-Myspace-popularity-contest?

Vote for 10-year-old Susie Flynn who, in the still-pure well of her heart, promises "every child in America will get the health insurance he or she deserves" if she wins.

Campaign videos and petition available on-site. Little Susie is taking war chest funding from the spin-docs at Fallon, Minneapolis on behalf of the Children's Defense Fund, who want to build awareness about the child health care crisis in the US.

In a small but recent victory for the Susie party, Congressman Bobby Scott introduced HR 1688, The All Healthy Children Act, to provide all children and moms-to-be with health care access, including the 9 million uninsured kids out yonder. Brava. Government dosh is better spent pushing swings than picking cat-fights in the East.

by Angela Natividad    Apr- 5-07    
Topic: Agencies, Campaigns, Social

Reebok Runs Easy With Route Sharing Site


Molecular and Carat Fusion have put together a site called Run Easy for Reebok. The site allows runners to enter and share their favorite running routes as well as discuss routes in a forum, view run route images and listen to play lists people have created for those routes. The site is smarlt designed and allows for the traditional use of the back button unlike most overly designed Flash sites. They get points alone just for that. Check it out. We like.

by Steve Hall    Apr- 4-07    
Topic: Brands, Good, Online, Social

You Mean Global Warming Is Still a Problem?


Advertising educates for better or worse, and per the CGM trend we're finding everybody wants to be an advertiser. With this formula in mind, UK-based Cake Group and climate change charity Global Cool throw together Scene Won, a user-generated video competition with a global warming theme. The contest closes on June 30, and the winner nails £5k.

The videos are the usual fare but what's interesting is the discussion they spark. Is global warming really a problem? Opposing views butt heads for the same marketing space.

If we were Scene Won we'd give the £5k to one of the no-global-warming groups for purely aesthetic reasons just to throw people off-balance. Then you'd have a discussion.

by Angela Natividad    Apr- 4-07    
Topic: Campaigns, Games, Social, Video

PETA Says Bludgeon Thy Fellow Man if Tastes Differ


Because PETA gets a seratonin high from symbolic violence, they're using Adwords to push the crap out of these supposedly banned ads. We just finished watching an awesome one for their Fur is Dead campaign in which a woman in fur is clubbed unconscious and stripped of her coat.

There are a lot of people we'd like to club because of their clothes, but hey, we hold back. Why bunny-huggers who guiltlessly pillage living plantlife think they're special, we'll just never know.

We get the point, PETA, but why do you have to be bitchy about it? We'd even venture to say you'd look less mean if you left burning crosses on lawns, but somebody else has already got that gig.

by Angela Natividad    Apr- 4-07    
Topic: Bad, Campaigns, Online, Social, Video

MySpace to Host Presidential Primary


MySpace will host its own presidential primary on January 1-2, 2008. Advance polls will be conducted as well. If the number of friends is any indication of who will win, Barack Obama, by far, will crush the competition. He's got over 90,000 friends. The next closest is John Edwards with 17,070. Separately, the thought of MySpace actually influencing a Presidential election is, well, odd to say the least. Or not. Depending upon how you view social media and its impact.

One could argue MySpace is just a collection of teens uploading risque photos of themselves for middle aged horny men to slather over. Conversely, one could argue that's just a bad generalization and MySpace members are socially connected people and representative of society in general. If you ask us, we'd like nothing more than the convenience of voting for President from the comfort of home without having to deal with crowds and grumpy local officials.

by Steve Hall    Apr- 4-07    
Topic: Online, Social, Trends and Culture

Nike McFly Effort Contunues With Petition Site


It seems the very dedicated Al Cabino just might have his way after all. For years, the man has been behind a grassroots effort to get Nike to manufacture the sneakers Michael J. Fox wore in the 1989 movie Back to the Future 2 during the year 2015 scene. A petition site McFly 2015 has been launched to collect signatures and convince Nike there's a market for the shoes. Oh, naturally, there's a MySpace site too.

by Steve Hall    Apr- 3-07    
Topic: Brands, Consumer Created, Online, Social

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