Six Strategies to Keep Your Facebook Fans Coming Back for More

When posting on your brand's Facebook fan page, you're limited only by your imagination (and, of course, your brand's corporate policies). But no matter what content type or subject matter you choose to post, according to Wildfire, there are six fundamental messaging strategies that you should always follow to maximize fan engagement. In this white paper, part of the Adrants white paper series, Wildfire will show you real-life examples of:

  • The one topic fans always like to talk about
  • The personal touch that leaves fans pleasantly surprised
  • The one thing you need to include in every post
Download Best Practices for Engaging Messaging now to see how smart brands are using these six proven strategies to tap into fan passions, trigger engagement, and make fans feel like VIPs.

by Steve Hall    Aug-23-12    
Topic: Research, Social

After Initial 'Headless Breasts' Attraction, Axe Helps Men Find True Love


All while acknowledging the initial carnal desire two humans may have over one another with its "headless breasts" ad, Axe is also continuing its Susan Glenn trajectory. If you recall, the brand ran an ad that featured Kiefer Sutherland who lamented the day when his Susan Glenn, the woman of his dreams, slipped away. That work is quite brilliant.

The brand is continuing in that vein by helping men find their own Susan Glenns. A six-episode video series, a Facebook page and a Fear No Susan Glenn website that allows guys to upload images of their Susan Glenn to a virtual Times Square billboard (which can then be shared with one's Susan Glenn) - all aim to help men reconnect with their lost loves.

It's an intriguing approach for a brand that always has (and still does) focus mainly on initial sexual attraction as its mainstay.

by Steve Hall    Aug-21-12    
Topic: Social

Six Best Practices to Achieve 10X Fan Growth


On average, just 17 percent of a brand's Facebook fans share a campaign with friends and family. But top-performing social brands get 39 percent of their fans to share their campaigns. Compared to the average, these top performing brands achieve:

  • 2X greater reach
  • 3X greater engagement
  • 10X greater fan growth
What's their secret? To find out, Wildfire analyzed 10,000 Facebook campaigns from a 9-month period. In this report, part of the Adrants whitepaper seires, Wildfire shares the 6 best practices that allowed the top 10 percent of those campaigns to outperfom the others.

Download the report now to find out how you can improve your Facebook marketing efforts.

by Steve Hall    Aug-10-12    
Topic: Research, Social

Dave Matthews Band Wants Fans to Help Create Next Music VIdeo


The Dave Matthews Band is inviting fans to take part in the creation of a video for its latest single, Mercy. Those who complete one or more photo and/or video tasks just might find their images featured in the video. The winner will be awarded a trip to the final show of Dave Matthews Band's summer tour which will take place at Shoreline Amphitheater in Mountain View, CA on September 9.

by Steve Hall    Aug- 9-12    
Topic: Social, Video

Ovaltine Helps Moms Turn Their Kids' Precious Moments Into Art


It's not sexy. Nor is it exciting. But it is Ovaltine's first foray into social media so let's go easy on them. Like a baby taking its first steps, Ovaltine decided not to bite off more than it could chew when it came up with a Facebook app that helps parents turn the adorable things their kids say into art.

Called Quotagraph, the app, created by Marcus Thomas, let's parents enter a quote and then choose a design. Yea, it's really that simple. The app will be promoted on the brand's Facebook page (obvi), banners on mom-focused sites and through promotional partnerships with mommy bloggers.

by Steve Hall    Aug- 9-12    
Topic: Social

Why 'Exposure Rate' Will Improve Your Facebook Marketing


If you haven't been sleeping under a rock then you know social media has quickly become one of the preferred methods for brands to interact with consumers. When done right, social media can foster meaningful relationships between brands and consumers that never could have existed before.

A new report from Kenshoo, part of the Adrants white paper series, is the first of several from digital marketing shop Resolution Media and Kenshoo Social. The report looks at global trends in social media, with a specific focus on Facebook Marketplace ads, and offers actionable insights and metrics for brand advertisers. The report introduces Exposure Rate, a new metric that gives more meaning to reach.

Download the report now and learn how you can amp up your Facebook marketing.

by Steve Hall    Aug- 6-12    
Topic: Research, Social

Guy Gets Locked in House For Six Days to Promote Schlage


To call attention to a brand category no one ever thinks of, door locks, Indianapolis-based ad agency Young & Laramore, from June 23 - 27 held the first-ever Schlage "Key to Strong Challenge," locking a man in a tiny house in downtown Seattle and sending residents on a physical and digital scavenger hunt to track down the key to unlock him for a chance to win a $5,000 Grand Prize.

The event, which is part of a larger campaign which includes TV that launched last month, garnered some hefty exposure for Schlage and, we are told, fueling double-digit sales growth in stores.

more »

by Steve Hall    Jul-31-12    
Topic: Guerilla, Social

Facebook App's Maid From Hell Leaves Snot on Towel


Here's frequent traveler's worst nightmare. One never wants to think about just what might be going on in your hotel room when the maid makes a visit. One hopes they simply enter and sterilize the place without leaving any of their own DNA behind.

To promote Gordon Ramsey's new TV show, Hotel Hell, production company Ralph & Co. developed this Facebook app that provides and up close and personal experience with the Maid From Hell.

As you squirm while watching this Facebook-fueled production, you will forever wonder just what those maids do when they come to tidy up your hotel room.

by Steve Hall    Jul-30-12    
Topic: Social

How to Bridge the Gap Between Social Network and Website


It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.

This marketing brief from Janrain explores why it's important to insure interplay between your brand's website and your social channels and why that connection can vastly improve your engagement with potential customers.

Download the free whitepaper and find out how you can increase engagement and how that engagement can increase sales.

by Steve Hall    Jul-27-12    
Topic: Research, Social

Aetna CEO 'Gets It' and 'Owns It'


Arijit is a 31 year old PhD student at the School of Sustainability at Arizona State University. Upon returning from a trip to India last January, Arijit suffered abdominal pain and was ultimately diagnosed with stage IV colon cancer.

As his insurance bills mounted and he reached his insurer's lifetime cap in February, he was cut off. Arijit is insured through his graduate student health plan run by Aetna. In order to fund his treatment, Arijit launched Poop Strong, a site on which he tells his story and seeks funding for his ongoing treatment.

more »

by Steve Hall    Jul-27-12    
Topic: Social

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