All while acknowledging the initial carnal desire two humans may have over one another with its "headless breasts" ad, Axe is also continuing its Susan Glenn trajectory. If you recall, the brand ran an ad that featured Kiefer Sutherland who lamented the day when his Susan Glenn, the woman of his dreams, slipped away. That work is quite brilliant.
The brand is continuing in that vein by helping men find their own Susan Glenns. A six-episode video series, a Facebook page and a Fear No Susan Glenn website that allows guys to upload images of their Susan Glenn to a virtual Times Square billboard (which can then be shared with one's Susan Glenn) - all aim to help men reconnect with their lost loves.
It's an intriguing approach for a brand that always has (and still does) focus mainly on initial sexual attraction as its mainstay.
On average, just 17 percent of a brand's Facebook fans share a campaign with friends and family. But top-performing social brands get 39 percent of their fans to share their campaigns. Compared to the average, these top performing brands achieve:
- 2X greater reach
- 3X greater engagement
- 10X greater fan growth
What's their secret? To find out, Wildfire analyzed 10,000 Facebook campaigns from a 9-month period. In this report
, part of the Adrants whitepaper seires, Wildfire shares the 6 best practices that allowed the top 10 percent of those campaigns to outperfom the others.
Download the report now to find out how you can improve your Facebook marketing efforts.
The Dave Matthews Band is inviting fans to take part in the creation of a video for its latest single, Mercy. Those who complete one or more photo and/or video tasks just might find their images featured in the video. The winner will be awarded a trip to the final show of Dave Matthews Band's summer tour which will take place at Shoreline Amphitheater in Mountain View, CA on September 9.
It's not sexy. Nor is it exciting. But it is Ovaltine's first foray into social media so let's go easy on them. Like a baby taking its first steps, Ovaltine decided not to bite off more than it could chew when it came up with a Facebook app that helps parents turn the adorable things their kids say into art.
Called Quotagraph, the app, created by Marcus Thomas, let's parents enter a quote and then choose a design. Yea, it's really that simple. The app will be promoted on the brand's Facebook page (obvi), banners on mom-focused sites and through promotional partnerships with mommy bloggers.
If you haven't been sleeping under a rock then you know social media has quickly become one of the preferred methods for brands to interact with consumers. When done right, social media can foster meaningful relationships between brands and consumers that never could have existed before.
A new report from Kenshoo, part of the Adrants white paper series, is the first of several from digital marketing shop Resolution Media and Kenshoo Social. The report looks at global trends in social media, with a specific focus on Facebook Marketplace ads, and offers actionable insights and metrics for brand advertisers. The report introduces Exposure Rate, a new metric that gives more meaning to reach.
Download the report now and learn how you can amp up your Facebook marketing.
To call attention to a brand category no one ever thinks of, door locks, Indianapolis-based ad agency Young & Laramore, from June 23 - 27 held the first-ever Schlage "Key to Strong Challenge," locking a man in a tiny house in downtown Seattle and sending residents on a physical and digital scavenger hunt to track down the key to unlock him for a chance to win a $5,000 Grand Prize.
The event, which is part of a larger campaign which includes TV that launched last month, garnered some hefty exposure for Schlage and, we are told, fueling double-digit sales growth in stores.
Here's frequent traveler's worst nightmare. One never wants to think about just what might be going on in your hotel room when the maid makes a visit. One hopes they simply enter and sterilize the place without leaving any of their own DNA behind.
To promote Gordon Ramsey's new TV show, Hotel Hell, production company Ralph & Co. developed this Facebook app that provides and up close and personal experience with the Maid From Hell.
As you squirm while watching this Facebook-fueled production, you will forever wonder just what those maids do when they come to tidy up your hotel room.
It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
This marketing brief from Janrain explores why it's important to insure interplay between your brand's website and your social channels and why that connection can vastly improve your engagement with potential customers.
Download the free whitepaper and find out how you can increase engagement and how that engagement can increase sales.
Arijit is a 31 year old PhD student at the School of Sustainability at Arizona State University. Upon returning from a trip to India last January, Arijit suffered abdominal pain and was ultimately diagnosed with stage IV colon cancer.
As his insurance bills mounted and he reached his insurer's lifetime cap in February, he was cut off. Arijit is insured through his graduate student health plan run by Aetna. In order to fund his treatment, Arijit launched Poop Strong, a site on which he tells his story and seeks funding for his ongoing treatment.
So you've got a Facebook page for your brand. You diligently manage the page and post content to it. You're collecting Likes. You're getting comments. But you feel like something's missing. There should be more activity. More people commenting. More engagement overall. So what's the problem?
Allow us to introduce you to Facebook EdgeRank, EdgeRank is an algorithm that scores your Facebook posts and determines how far each post travels and how many people see it. Much like mastering Google's algorithm's for your search marketing efforts, Facebook EdgeRank must be mastered as well.
Wildfire is out with a free whitepaper that will educate you on the ins and outs of Facebook EdgeRank and teach you how to insure your posts are seen by as many of your fans and followers as possible.
For the whitepaper, Wildfire analyzed over 60,000 Facebook brand pages and 1 million posts and discovered:
- The 3 primary factors that determine your EdgeRank for any post
- The best-performing content types, and how to maximize their results
- The top 3 things you can do to increase fan engagement
Download the whitepaper now to find out how you can improve your Facebook efforts.