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Hitwise took a look at Google recent announcement about its new social networking endeavors and how that partnership stack up against social networking giant Facebook. Adding together the heft of LinkedIn, Plazo, Friendster, and Hi5 (though there may be others added), Hitwise concluded Facebook is still ten times larger than Google's OpenSocial architecture.
Ever have one of those days where you just snap and kick the living shit out of something? Chances are you've had a few over the past few months, and so have your other agency chums.
Riester has an elegant solution: kickball! Check out the video for the Riester kickball tourney, which happens tomorrow. The spot is loaded with situations that will motivate your kicking leg.
This actually brings a spark of life into the room. Kickball is one of the few games we'll actually get off our asses to play, alongside four-square, double-dutch and tetherball.
If you're a fan of BustedTees and you use Facebook, now there's an application you can add to your profile to sell the shirts. The company, a sister to CollegeHumor, has just created the application which mashes up affiliate marketing with social networking.
Facebook members can display the BustedTees application on their personal page and receive $5 for every shirt sold. In addition, anyone who installs the Busted Tees application on their own page from a friend's page receives $1 for every t-shirt sold by the friend.
There's already 5,000 users. Hey, why not get some cash while wasting hours upon hours screwing around with Facebook
Advergirl is examining Web 1.0 versus Web 2.0 sites. Aside from the fact, the distinction is pointless and made up by geeks with nothing better to than invent a trend and slap a label on it, Advergirl (who we are most certainly not faulting here for trying to further explain the goofiness of the Web 2.0 thing) has collected nine categories of sites and asked readers to help come up with a better definition for and distinction between Web 1.0 and Web 2.0 sites. For us, the distinction is easy. Web 2.0 sites have bigger buttons.
OK, can we now move on to more important topics such as why the hell the brains behind sites like Firebrand think people give two shits about viewing and sharing ads social network-style. They're ads for fuck's sake!
Facebook's up to something and we're not even going to speculate other than to say, "Facebook, Meet MySpace. May you both have a fine time languishing on the digital nursing home veranda awaiting certain death."
The Nolita ad at left features Isabelle Caro, a French actress suffering from anorexia.
Guess who's responsible for it? Oliviero Toscani, the guy who fell out of Benetton shortly after his controversial "We, On Death Row" campaign in 2000.
In its quest to boot cable out of the home and replace it with FiOS, Verizon has launched a home upgrade reality show of sorts, My Home 2.0, which will be aired on TV as well as the web and include social media concepts such as blogs and YouTube videos. Five families in Philadelphia and Pittsburgh will have a team of techno types come to their homes and outfit it with the latest and greatest Verizon has to offer.
The installations and block parties held in each neighborhood will be recorded and placed on the My Home 2.0 website, YouTube, Facebook and Verizon's FiOS on-demand cable channel.
If a reality show about people living on an island can sustain itself, we suppose a show about people getting new home technology toys could fair just as well.
Here it comes... Here it comes... Here it comes... Oh wait, that's another thing. But, still, here it comes. Just as we new it would, marketers have begun to ravage Facebook with their wares. MySpace was turned into an ugly, flashing, digital billboard. Second Life was a silly waste of money. What will Facebook bestow upon marketers and marketers upon Facebook?
Whatever it is, no one will care in six month to a year because there'll be something else gracing that slide in every ad agency's PowerPoint presentation where the new and the cool are recommended because, well, they're new and cool and it makes the agency seem new and cool in front of the marketer and the marketer new and cool in front of its customers and investors. Here today, gone tomorrow Cool and the Cool Hunters who follow the wave are about to hit the speed of light.
Shmuel Tennenhaus writes to tells us Comedy Central has placed a profile for Sarah Silverman on JDate. Yea, this is nothing new. Dating sites have been fooling around with "fake" listings for a long time but we like Sarah Silverman so give her a click.
It might be because we're a sucker for anything with Jerry Bruckheimer-like theme music but we do think this new Saatchi & Saatchi created online promotion for Wendy's is pretty cool. It's a call to arms of sorts but not the military kind. Wendy's believes everyone should be entitled to a fresh, hot, juicy burger and not some frozen crap. And it's crafted a site to spread the gospel.
Those who join the cause can spread the word social networking-style by emailing friends and posting the character they create on the Wendy's site to one of their social networking sites. Points can be earned by spreading the word and by using the site continuously. It's pretty simple and a nice use of viral and social networking tactics.