The Social Path Takes Buzzwords, Superiority and Hype Out of Social Media


David Griner of AdFreak fame has convinced his agency, Luckie & Co, to launch The Social Path. It's a clean, uncomplicated and sane place for learning about social media.

The blog went live Sunday. I don't want to gush much, but I spent most of the last half-hour reading the entries. If you're looking for rants or hype-ridden miracles, you will probably be disappointed.

What it will do is simplify topics that have become extremely noisy. And then it will walk you through them while clasping your hand -- not as an "expert," but as a person learning alongside you.

For a sense of what I mean, read his second entry, Five Myths of Social Media. It's a great place to get started.

by Angela Natividad    Jul- 2-08    
Topic: Agencies, Good, Online, Opinion, Social

Newsflash! Adrants to Speak at Social Networking Conference!


Yea, yea, yea. I can hear it now. "I need another social media conference like I need diarrhea during a new business pitch!" But this one's different. I'll be there. You'll have the perfect opportunity to hear me make a fool of myself while pretending to know what the hell social media actually is. Thankfully, there will panelists there who do know can help you make use of social media (or whatever the hell you want to call it) for the betterment of your business. More specifically, the conference will focus on the social networking aspect of social media.

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by Steve Hall    Jun-29-08    
Topic: Announcements, Industry Events, Social

Some People Really do Want to 'Join the Conversation'


In a recent study conducted by product review online TV site, ExpoTV, it was found that, yes, some people do actually want to "have a conversation" with a brand. The study found:

- Consumers not only want to talk to brands, they want to establish a conversation: 55% of consumers want an ongoing dialogue with brands

- Learning about new products in the pipeline is a top priority: Respondents were most anxious to talk to the product design (49%) department, followed by customer support (14%), marketing (14%) and pricing (13%)

- Positive brand experiences can generate word-of-mouth buzz: More than 60% of those polled said they tell 10 or more people about the products they like while a third tell 20 or more people

- Listening leads to loyalty: 89% of respondents would feel more loyal to brands which invited them to participate in a feedback group, and 92 percent of those who have a positive experience communicating with a brand will recommend purchasing a product from that brand to someone they know

- Consumers are open to engaging with the competition: 93 percent of consumers surveyed would be interested or very interested in communicating with competitive brands that expressed interest in their feedback if their first choice is not interested in hearing what they have to say

by Steve Hall    Jun-26-08    
Topic: Research, Social

Lamato Brings Social Networking to...Um...Old People


Hey, who says social networking is only for 20-somethings? Not Lamato Network which claims to be aimed at people 32-54. In a series of "real world" promotional videos, created by Tribal DDB Toronto, online social networking features such as poking, friending, networking, sharing photos, notifications, giving a hug and more. Sound stupid? It is but don't worry because it's not real. The whole thing is a promotion for Mott's Clamato Ceaser, some kind of Canadian cocktail made from tomato juice, clam juice and vodka. Sound gross? It probably is. But Canadians must like it.

by Steve Hall    Jun-25-08    
Topic: Campaigns, Online, Social, Video

Joe Jaffe Slams Marketers' Social Media Screw Ups


Speaking at the Association of National Advertisers' Integrated Marketing Conference, Joe Jaffe calls out five brands for abusing or not taking advantage of the increasingly social nature of media or, to paraphrase his new book, Not Joining the Conversation. From Sony's fake PSP blog to the fight between T-Mobile and Engadget over the color Magenta to Target's refusal to engage with a blogger who took issue with one of the brand's billboards which showed a woman on Target's target.

by Steve Hall    Jun-19-08    
Topic: Industry Events, Social

Technorati Does Blog Ads, Facebook Ties MySpace, Sly Does VW

- Technorati has launched its blog ad network.

- In April, Facebook caught up to MySpace and is now reaching 115 million people each month according to Comscore. It's not like we didn't see this coming years ago. Though MySpace still beats Facebook in the U.S. with 72 million monthly uniques as compared to Facebook's 36 million.

- Ew...just ew.

- Cyber Lions and Design Lions Cannes shortlists have been announced.

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by Steve Hall    Jun-18-08    
Topic: Celebrity, Research, Social, Tools, Weblogs

Adrants Has Been On Twitter For, Like, EVAR! Follow Us!


So like yea. Angela and I have been on Twitter forever and we love it. We find news. We find insight. We share ideas. We offer opinion. We discuss advertising stuff. We find out who's saying what at conference before anyone else does. And we hang with the AdWeek crew. (We'd happily hang with the Ad Age crew if they were actually on Twitter.)

So follow us. Yes, follow us and find out just what the hell Angela and I do all day long. Angela's at @luckthelady and I'm at @stevehall.

Oh, and if you just want Adrants headlines via Twitter, follow @adrants.

by Steve Hall    Jun-17-08    
Topic: Announcements, Social

Verizon's Twittering Teddy Reads Tweets


So if you're Verizon FiOS, what do you do to take advantage of the tools that have made media social? You create Twittering Teddy, of course. Twittering Teddy, cobbled together by My Home 2.0 Techno-Gurus, is an animatronic teddy bear that speaks people's Twitter streams through a live Ustream feed. You can friend Teddy on Twitter and here him speak your tweets as well as the tweets of your friends.

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by Steve Hall    Jun-17-08    
Topic: Social

Those Cell Phone Popcorn Videos? Marketer-Created Of Course


Those videos with cell phones popping corn have been floating around since May 28 and have garnered much discussion surrounding their validity. While cell phones can fry your head and reportedly cause cancer, they don't pop corn. They can, however, take on a starring role in a series of videos for Bluetooth headset maker Cardo Systems.

On the YouTube page where Cardo posted its reveal, the marketer writes, "More than 4 million people have watched our little videos since May 28, 2008. We are very happy to have made this contribution to an important international public debate."

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by Steve Hall    Jun-14-08    
Topic: Campaigns, Opinion, Social, Video, Viral, Word of Mouth

Facebook Profiles (And Their Friends) Auctioned on eBay


It's unclear whether or not this is a joke but someone has placed ten Facebook profiles for sale on eBaby. The profiles, created by the same person but reflective of ten different types of people, are said to each have a minimum of 200 friends. Each profile was then actively integrated into the Facebook community through forums, events, networks, groups and all the other spider legs Facebook has to offer.

The seller is offering control of these profiles to marketers, writing, "Under the right conditions and for a fair price you will receive full control of these personas, as well as associated emails."

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by Steve Hall    Jun-12-08    
Topic: Social, Strange, Worst

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