The New Twitter Unveiled

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Twitter has launched a new version of its website. It's a complete overhaul which brings in much more relevant content as it relates to a given tweet via a second panel on the right hand side off the stream. It's all about engagement Twitter Founder Evan Williams told attendees of the press conference which was held this afternoon at Twitter's San Francisco headquarters.

Here's an introduction video that was shown during the press release. And here's an image on Flickr on which Jeremiah Owyang has noted (mouse over the image) some of the features and functionality of the new layout. The new version will roll out in batches over the next few days and weeks.

by Steve Hall    Sep-14-10    
Topic: Social, Tools



App Brings Check-In Offers to Facebook Places

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Fan Appz has announced it has integrated its platform with Facebook Places. Facebook Places, if you recall, is the Foursquare-like service that allows people to check in to places making it possible for their friends to see where they are. Fan Appz's Offers for Facebook Places makes it possible for business to create offers such as discounts, rewards and incentives based on a customer's location-based activities.

For example, a local restaurant can use Fan Appz to offer a free menu item to those customers who check-in at their establishment, say, four times during the course of a month. Fan Appz will automatically verify that the customer has met this criteria and unlock the offer for the client to print out or display during their next visit.

Foursquare is already doing the same thing but Fan Appz brings the check offer to Facebook Places. For the time being, the jury is still out on whether or not Places will, ahem, displace Foursquare, Gowalla and other location based services. But it can't be a bad thing for marketers to have this sort of offering within Places. After all, Facebook has 500 million users compared to Foursquare's three million.

by Steve Hall    Sep-14-10    
Topic: Social, Tools



'Lemonade: Detroit' Trailer Released

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Erik Proulx, creator of Lemonade: The Movie, in which I had the great honor and pleasure to appear, has released the trailer for Lemonade: Detroit, a documentary that looks deep inside Detroit and what a few individuals are doing to transform that city from an industrial wasteland into an idea-fueled metropolis full of vibrancy and life.

Ford social media guy Scott Monty figures prominently in the film. Along with Scott, others tell their stories about how they lifted themselves up, headed in a new direction and enriched the city with their new endeavors.

Check out the trailer below and the movie's website. I have no doubt the finished product will be amazing.

more »

by Steve Hall    Sep-13-10    
Topic: Social, Video



Foursquare Checks In to American Eagle's Times Square Billboard

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Photo: @WillMcD

Towering above American Eagle's Times Square retail store and taking over the retailer's billboard space, Foursquare has infiltrated Times Square. It's a big move or the leading (yea, Facebook hasn't toppled it yet) location-based check in service and one that was certainly some kind of barter between the two companies.

Foursquare business development Head Tristan WalkerTristan Walker said American Eagle owns the billboard which is said to be the largest digital billboard in Times Square, but wouldn't say how the deal was structured though he did hint a version 2 is in the works.

The board urges people to "Check in. Find your friends. Unlock your city."

In early July, Foursquare competitor Gowalla erected a board atop a 20 story building near Madison Square Garden at 34th and 8th. The board features New Jersey Nets owners Mikhail Prokhorov and Jay-Z.

by Steve Hall    Aug-29-10    
Topic: Outdoor, Social



Facebook Bans Marijuana, Jimmy Fallon Stalked

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- Facebook has banned the use of the marijuana leaf in ads dubbing them "illegal content."

- In the WTF category, Six Flags has announced Rayovac will be the official battery of the park. Hopefully, the rides aren't powered by batteries.

- Ocean Outdoor has launched a live digital creative competition where creatives can compete for a digital campaign worth £250,000 and flights to San Francisco by submitting a digital outdoor ad, between September 27 and October 1. Details here.

- Ten ways you're addicted to Facebook.

- First it was Alyssa Milano. Now a guy wants Jimmy Fallon to follow him on Twitter.

- This is kinda funny. A Big Ad Gig submission from an "ineligible" entrant.

- Hybrid ad agency/film production company Lucky is out with a couple of promotional videos for a launch party. One. Two.

- The new hotness from Queso Divine featuring Chipz of The Snack Nasty Crew.

by Steve Hall    Aug-25-10    
Topic: Outdoor, Social, Sponsorship



Playboy Seeks Hottest Social Media Babe

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Playboy has been curating a Miss Social competition which seeks to name the hottest woman using social media. Over 2,000 nominees, who had to use social networking sites (e.g., YouTube, Twitter, Facebook) to promote themselves and urge their friends/followers/family/public to vote for them using a specific keyword and mobile shortcode, have been winnowed down to 16 finalists.

The finalists will face off against one another in a bracket competition with the winner chosen by the public via text. All 16 finalists are beautiful women. All have wonderful attributes. The choice will not be an easy one.

But we're going to offer up some choices of our own.

Best Figure: Dewi
Best Booty: Kristin
Cutest: Sarah
Best Boobs (real): Amy
Best Boobs (Questionable): Chaney
Best (Most) Tattoo: Asia

Cast your vote here.

by Steve Hall    Aug-25-10    
Topic: Promotions, Racy, Social



Private Sale Store for College Students Launched on Facebook

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One day prior to Overstock's private sales site, upstart Kembrel, yesterday, launched what it claims to be the world's first Facebook private sales store for college students. Accessible from browsing to checkout completely within Facebook, the store, the store now has 20,000 registered users gleaned mostly through word of mouth during the beta period.

At launch, 50 brands which are "tightly curated by young buyers who understand the student market" have signed on with the platform.

"We offer a direct marketing channel to a niche demographic untapped by other private sales sites, as well as a chance to build brand loyalty among an educated, trend-savvy and young demographic," said Valerie Muvdi, Buyer at Kembrel

by Steve Hall    Aug-24-10    
Topic: Social



Social Rewards Brings Brand Loyalty Programs to Social Media

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Social Rewards, a new service for brands that want to add a social media element to their loyalty programs launched today during Connected Marketing Week in San Francisco. The company, which aims to blend together loyalty marketing and affiliate marketing with social media will allow brands to reward people for spreading brand messages across the social media universe.

Sanyo, The Venetian and The Palazzo are the first brands to launch with Social Rewards.

more »

by Steve Hall    Aug-19-10    
Topic: Social, Tools



Chips Stuck in Vending Machine A Viral Video?

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Viral plant? Seeded video? Stealth marketing? Random video which just happens to have three Frito Lay products in it? You decide.

It's got 24,000 YouTube views so far. It's on eBaums World. It's on Digg. Who knows. Who cares.

more »

by Steve Hall    Aug-19-10    
Topic: Social, Video, Viral



Six Ways Brands Should Think of Social Media as a Party

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We've said this many times before but Big fuel Communications CEO Avi Savar is saying it with much greater detail. Check out his guest post on the notion social media should be approached as if it were a cocktail party.

I've been using this analogy for some time now and it seems to resonate with everyone who hears it. If you are a brand looking to connect with consumers through Social Media, think of Social Media as one giant party. Here's why:

1) Social Media is one giant party.

Let's set the stage.

Imagine the social web as one huge cocktail party. In one corner of the room, a group of moms are talking about education and parenting issues. In another corner of the room, a group of recent college grads laugh over Will Ferrell's latest movie. Everywhere you turn, different groups of people are enjoying themselves, sharing stories, discussing current events, pop culture, trends, etc. All the groups are mingling, making new "friends," and the most influential people in the room have the most "followers" hanging on their every word.

Sound familiar?

Social Media is a true reflection of society today--and what better representation of social behavior, fragmentation, hierarchy and influence than a giant party?

more »

by Steve Hall    Aug-12-10    
Topic: Opinion, Social








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